Ipsos UK
Leader in market research in the UK & Ireland, part of @Ipsos. Follow us for the latest insights. Follows, reposts & likes are not (always) endorsements.
57,091
Followers
3,744
Following
20,021
Tweets
10.3
Avg Engagement
1,264
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @IpsosUK's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-03-09
- Verification:No
- Location:United Kingdom
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:2.3
- Avg Retweets per Tweet:7.9
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,249 tweetsOn average, tweets receive around 221 likes and 88 retweets, indicating moderate engagement. The account actively shares new content and links to articles.
2.3
Avg Likes/Tweet
7.9
Avg Retweets/Tweet
7,533
Total Likes
25,823
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
3
Median Retweets
8
75th Percentile
1,076
Top Tweet
0.18
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
22.3%
Original
14.5%
Replies
58.7%
Retweets
4.5%
Quotes
0.0%
Threads
0.1%
With Media
88.2%
With Links
54.2%
With #Tags
78.2%
With @Mentions
19.1%
With Emojis
234
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.65
Reply/Original Ratio
0.08
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
96.2%
Weekday Posts
3.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,906 retweets (59% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience is likely interested in market research, public opinion, and social issues. They may include policymakers, journalists, and business professionals.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
135
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
79.3%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
19,560,555
Total Potential Reach
135
Median Follower Reach
572
75th Percentile Reach
16.9%
>1K followers
2.6%
>10K followers
0.6%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
1,284
Protected Accounts
12.84% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @bbcnickrobinson | 1,074,533 | Journalist | Politics, Radio, Journalism |
| @paulmasonnews | 619,969 | Journalist | History, Ideology, Resistance |
| @MarinaPurkiss | 446,739 | Political Commentator | Anti-Brexit, Anti-Boris, Political Commentary |
| @JamesMelville | 438,039 | Consultant | Communications, Sponsorship, Writing |
| @AyoCaesar | 415,726 | Journalist | Literature, Anarcho-fabulous, Luxury communism |
| @tes | 361,457 | Education | schools, edchat, education policy |
| @tveitdal | 347,813 | Environmental Activist | Climate Change, Renewable Energy, Nature |
| @EssexPR | 292,309 | Pub Owner | Nightlife, Pubs, Events |
| @mikegalsworthy | 288,455 | Scientist | politics, Brexit, science |
| @darrengrimes_ | 270,907 | Commentator | Conservative, ReasonedUK, NUFC |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,929
Followers With Bio
3,071
Followers Without Bio
69.29%
% With Bio
30.71%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed2,951
Combined Engagement
1,196
Total Likes
1,755
Total Retweets
590
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
80%
With @Mentions
60%
With Links
Topical Analysis:
NEW: Over half of Britons support junior doctors taking strike action https://t.co/eNcOHROXPf https://t.co/4ASdeC0bjZ
RT @keiranpedley: NEW from @IpsosUK: Public think a Labour govt led by Starmer more likely than a Con govt led by Truss to deliver in 12 / 13 areas. Biggest leads for Starmer's Labour on improving public services (+13), reducing NHS waiting times (+12), levelling up (+12), fresh
We’re proud to be working with @KensingtonRoyal as part of the @homewardsuk programme. Together we can make a difference. #Homewards https://t.co/zTNZOlQ5v3
RT @mattholehouse: NEW: @ipsosmori polling for The Economist shows some Brits support anti-covid restrictions *permanently*, regardless of covid risk. Inc: - 19% for nighttime curfews - 26% for closing casinos and clubs - 35% for travel quarantine - 40% for masks https://t.co/
RT @keiranpedley: 🚨New from @IpsosUK: Very important numbers. 47% now say Labour ready for government. 🚨 - Highest figure Labour have recorded since losing in 2010 - In fact - last opposition leader to register scores like this was Cameron. Just before he won. This is signifi
Key Insights & Takeaways
Shares public opinion polls on topics like junior doctors' strikes and general elections. Collaborates with organizations like @KensingtonRoyal through initiatives such as @homewardsuk. Promotes market research insights and updates on social and political issues.
Strengths
- + Established follower base of 57,091
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @IpsosUK reveals an growing Twitter presence with 57,091 followers. The account demonstrates a content-creator strategy, averaging 10.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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