Mercury Records
Toute l'actualité des artistes du label #MercuryRecords
50,916
Followers
795
Following
14,684
Tweets
463.0
Avg Engagement
421
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MercuryFrance's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-07-13
- Verification:No
- Location:Paris
Data Summary
- Tweets Analyzed:3,152
- Avg Likes per Tweet:16.4
- Avg Retweets per Tweet:446.6
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,152 tweetsThe account has an average of 826 likes and 430 retweets per tweet, indicating moderate to high engagement. The content often includes links and promotional material, which drives interaction.
16.4
Avg Likes/Tweet
446.6
Avg Retweets/Tweet
51,720
Total Likes
1,407,533
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
8
Median Retweets
63
75th Percentile
137,133
Top Tweet
9.09
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
44.6%
Original
4.8%
Replies
40.5%
Retweets
10.1%
Quotes
0.0%
Threads
0.9%
With Media
95.6%
With Links
47.0%
With #Tags
89.9%
With @Mentions
56.5%
With Emojis
139
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.11
Reply/Original Ratio
0.25
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
92.5%
Weekday Posts
7.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,152 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,276 retweets (40% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,152 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience is likely music enthusiasts and fans of Mercury Records artists. They are interested in concert tickets, artist meet-and-greets, and exclusive updates.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
53
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
76.2%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
5,868,479
Total Potential Reach
53
Median Follower Reach
213
75th Percentile Reach
6.5%
>1K followers
0.7%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
780
Protected Accounts
7.8% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @THE_THEO_FORD | 475,773 | - | - |
| @Leila_Ghandi | 431,738 | TV Host | Travel, TV, Speaker |
| @IamCvind | 254,527 | - | - |
| @rympleprodns | 197,067 | Multimedia Production | Art, Multimedia, Imagination |
| @ToussaintAlain | 111,125 | Spin Doctor | Media, Entrepreneurship, Africa |
| @JamiroquaiHQ | 107,067 | Musician | Music, Vinyl, Celebration |
| @dedkraz | 81,437 | Musician | Music, Caribbean, Artist |
| @smwpofficial | 66,649 | Music Producer | Music, Productions, New Single |
| @AdamExler | 66,197 | Musician | Music, Love, Harmony |
| @GeniusFrance | 63,806 | Music platform | Music, Lyrics, French Music |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,782
Followers With Bio
3,218
Followers Without Bio
67.82%
% With Bio
32.18%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,152 analyzed369,550
Combined Engagement
0
Total Likes
369,550
Total Retweets
73,910
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @taylorswift13: https://t.co/xMBBukfZPs
RT @jonasbrothers: Midnight ET #Sucker https://t.co/6T2tt2bPhu https://t.co/9puT4D9Mji
RT @justinbieber: #company video tomorrow https://t.co/5TX3T4GZcu
RT @justinbieber: Today. #IllShowYou #PURPOSE https://t.co/ZWMJvhasht https://t.co/0ioROVgHTF
RT @justinbieber: Over 10 million views in 24 hours. #Sorry --- https://t.co/PXs5CasrHD
Key Insights & Takeaways
The account frequently promotes concert tickets and meet-and-greet opportunities, which likely drive engagement and follower interest. It uses emojis and exciting language to create a sense of urgency and excitement around events. The content is highly focused on artist-related news and events, which aligns with the brand's identity as a music label.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 50,916
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MercuryFrance reveals an well-established Twitter presence with 50,916 followers. The account demonstrates a content-creator strategy, averaging 463.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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