Connie Schultz

Connie Schultz

@ConnieSchultz

Columnist. Novelist. J-prof. NYT bestseller The Daughters of Erietown. Out 2/6/24: Lola and the Troll. On Substack, Hopefully Yours. I love @SenSherrodBrown.

Cleveland, OH https://www.usatoday.com/staff/7493724002/connie-schultz/ Joined 2009-02-12 Date of Analysis: Dec 16, 2025

261,116

Followers

14,709

Following

24,127

Tweets

1,466.0

Avg Engagement

1,545

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @ConnieSchultz's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-02-12
  • Verification:No
  • Location:Cleveland, OH

Data Summary

  • Tweets Analyzed:3,248
  • Avg Likes per Tweet:1,170.8
  • Avg Retweets per Tweet:295.1
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,248 tweets

Schultz's tweets typically receive high engagement, with an average of 43,746 likes and 4,632 retweets, indicating strong audience interaction and resonance with her messages.

1,170.8

Avg Likes/Tweet

295.1

Avg Retweets/Tweet

3,802,907

Total Likes

958,521

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

101

Median Likes

3

Median Retweets

1,147

75th Percentile

87,731

Top Tweet

5.61

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

26.4%

Original

59.3%

Replies

6.3%

Retweets

8.0%

Quotes

0.0%

Threads

3.2%

With Media

35.4%

With Links

12.7%

With #Tags

70.4%

With @Mentions

5.3%

With Emojis

107

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

2.25

Reply/Original Ratio

1.27

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

72.6%

Weekday Posts

27.4%

Weekend Posts

Top Hashtags

#breathe (368) #journalism (5) #guardians (4) #fortheland (2) #usandtheholocaustpbs (2) #3 (2) #2 (2) #succession (2) #gunviolence (1) #71596 (1)

Most Mentioned

@bcdreyer (111) @wfkars (102) @usatoday (84) @lifesafeast (49) @lauraftrujillo (45) @sensherrodbrown (42) @jentaub (35) @mollyjongfast (34) @cmclymer (31) @likaluca (30)

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Content Strategy Analysis

Based on 3,248 tweets

Content Type Distribution

Content Breakdown

Original Tweets 858 (26%)
Replies 1,927 (59%)
Retweets 204 (6%)
Quote Tweets 259 (8%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 204 retweets (6% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,248 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

Her audience includes readers interested in politics, social issues, and literature, as well as followers of her Substack content. Many are drawn to her personal and passionate voice.

Average

Audience Quality

23.3%

Suspicion Index

23.3%

Low-Quality %

97

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

36.4%

Empty Bio

16.2%

<10 Tweets

26.2%

Mass Following (>2K)

0.0%

New (<90 days)

43.6%

Low Ratio (<0.1)

0.0%

New (<180 days)

87.3%

No URL

10.3%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

114,233,458

Total Potential Reach

97

Median Follower Reach

471

75th Percentile Reach

16.0%

>1K followers

2.0%

>10K followers

0.5%

>50K followers

0.3%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

68.8%

Creators

34,386 accounts

15.0%

Consumers

7,490 accounts

16.2%

Dormant

8,124 accounts

434

Verified Followers

0.87% of total

10.2%

Professional Bios

founder, dev, analyst, etc.

0.13

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (878) Washington, DC (414) California, USA (341) Los Angeles, CA (281) USA (272) Ohio, USA (250) Chicago, IL (244) Florida, USA (220) New York, NY (191) Cleveland, OH (188)

625

Verified Followers

0.62% of total

11,950

Protected Accounts

11.83% of total

8 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,102,008 Wrestler Wrestling, Motivation, Self-promotion
@AOC 13,427,315 Politician politics, social justice, equality
@MissyElliott 7,044,740 Musician GOD, AVANT GARDE, COOLOFF
@USATODAY 4,964,230 News outlet News, Nation, Hand
@jdickerson 1,916,705 Journalist News, Politics, Journalism
@soledadobrien 1,318,096 Journalist working, mom, journalist
@glamourmag 1,293,045 Magazine beauty, fashion, culture
@1pcornwell 1,188,041 Author crime, mystery, writing
@lis_tomasz 1,088,129 Journalist Politics, Journalism, Optimism
@TheLastWord 1,081,318 News Anchor News, Politics, Current Events

Top Keywords in Follower Bios

mom (5,497) love (4,509) lover (3,971) sheher (3,383) wife (3,015) retired (2,766) life (2,738) proud (2,682) dms (2,161) democrat (2,159)

Top Hashtags in Follower Bios

#blm (1,440) #resist (1,311) #voteblue (630) #blacklivesmatter (446) #bluecrew (306) #fbr (294) #lgbtq (261) #resister (236) #bidenharris (224) #resistance (211)

65,346

Followers With Bio

35,653

Followers Without Bio

64.7%

% With Bio

35.3%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,248 analyzed

383,094

Combined Engagement

284,468

Total Likes

98,626

Total Retweets

76,619

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

20%

With @Mentions

60%

With Links

Topical Analysis:

Social Justice Gender Equality Political Commentary Literature Personal Storytelling

Key Insights & Takeaways

She frequently uses personal anecdotes to highlight broader social issues. Her tweets often reflect a strong stance on gender equality and political discourse. She leverages her platform to support and amplify marginalized voices.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 261,116
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @ConnieSchultz reveals an exceptionally influential Twitter presence with 261,116 followers. The account demonstrates a conversation-first approach, averaging 1,466.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025