The Warehouse Project

The Warehouse Project

@WHP_Mcr

WHP23 /// SEASON REVEALED. Full details & tickets via the link below.

Manchester https://linktr.ee/WHPMCR Joined 2009-07-15 Date of Analysis: Dec 16, 2025

203,600

Followers

25,889

Following

29,348

Tweets

27.7

Avg Engagement

631

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @WHP_Mcr's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-07-15
  • Verification:No
  • Location:Manchester

Data Summary

  • Tweets Analyzed:3,226
  • Avg Likes per Tweet:21.0
  • Avg Retweets per Tweet:6.7
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,226 tweets

The account has a high average engagement rate with 1,078 likes and 137 retweets per tweet, showing strong interaction. The content is likely appealing to a dedicated and active community.

21.0

Avg Likes/Tweet

6.7

Avg Retweets/Tweet

67,773

Total Likes

21,493

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

4

Median Likes

1

Median Retweets

20

75th Percentile

3,567

Top Tweet

0.14

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

53.7%

Original

11.7%

Replies

31.0%

Retweets

3.6%

Quotes

0.0%

Threads

0.3%

With Media

67.7%

With Links

6.7%

With #Tags

44.3%

With @Mentions

18.6%

With Emojis

137

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.22

Reply/Original Ratio

0.12

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

79.9%

Weekday Posts

20.1%

Weekend Posts

Top Hashtags

#whp22info (165) #mdma (7) #whp (6) #whp22 (3) #manchester (3) #techno (2) #ecstasy (2) #returntothedepot (2) #mcr (2) #repercussion (2)

Most Mentioned

@whp_mcr (596) @defectedrecords (65) @parklifefest (47) @eatyourownears (41) @mandrake_lab (37) @fourtet (32) @mixmag (27) @sacha_lord (26) @solardomusic (26) @glitterbox (26)

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Content Strategy Analysis

Based on 3,226 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,731 (54%)
Replies 379 (12%)
Retweets 999 (31%)
Quote Tweets 117 (4%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 999 retweets (31% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,226 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience likely includes music enthusiasts, particularly those interested in techno and electronic music festivals. They may also have an interest in trains and trainspotting, indicating a mix of cultural and hobbyist interests.

Good

Audience Quality

16.0%

Suspicion Index

27.1%

Low-Quality %

135

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

44.3%

Empty Bio

15.5%

<10 Tweets

8.1%

Mass Following (>2K)

0.0%

New (<90 days)

24.2%

Low Ratio (<0.1)

0.0%

New (<180 days)

81.8%

No URL

9.9%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

57,174,245

Total Potential Reach

135

Median Follower Reach

371

75th Percentile Reach

7.4%

>1K followers

0.7%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

67.9%

Creators

33,936 accounts

16.6%

Consumers

8,308 accounts

15.5%

Dormant

7,756 accounts

174

Verified Followers

0.35% of total

6.0%

Professional Bios

founder, dev, analyst, etc.

0.31

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Manchester, England (2,773) London, England (1,029) United Kingdom (906) England, United Kingdom (838) Manchester (772) North West, England (536) Liverpool, England (477) London (423) Newcastle Upon Tyne, England (362) Leeds, England (344)

235

Verified Followers

0.23% of total

16,038

Protected Accounts

15.88% of total

8 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,099,507 Wrestler Wrestling, Motivation, Self-promotion
@MTVUK 2,424,129 Entertainment Little Mix, HERSTORY, BRITs
@BeatsByAssassin 2,261,966 Multitalented Actor, Director, Rapper
@6BillionPeople 2,033,776 - -
@grimmers 1,885,957 Radio Host music, fashion, entertainment
@KameronBennett 1,817,659 DJ Music, DJing, Booking
@VickyPattison 1,808,529 Reality TV Star -
@i_D 1,501,484 Fashion Magazine Fashion, Style, Culture
@SMignolet 1,370,920 Footballer Football, Club Brugge, Belgium
@MTVMusicUK 1,272,698 Entertainment Music, Entertainment, UK

Top Keywords in Follower Bios

music (4,516) dj (2,287) house (1,724) love (1,704) manchester (1,688) life (1,468) techno (1,359) producer (1,356) instagram (1,202) insta (864)

Top Hashtags in Follower Bios

#techno (145) #mufc (95) #music (87) #house (84) #manchester (69) #housemusic (63) #lfc (50) #dj (49) #techhouse (45) #edm (35)

50,971

Followers With Bio

50,025

Followers Without Bio

50.47%

% With Bio

49.53%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,226 analyzed

10,533

Combined Engagement

6,007

Total Likes

4,526

Total Retweets

2,107

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

60%

With @Mentions

60%

With Links

Topical Analysis:

Music Festivals Techno Trainspotting Collaborations Event Promotion

Key Insights & Takeaways

The account frequently collaborates with well-known artists like Carl Cox and Francis Bourgeois, which likely drives engagement and credibility. The use of hashtags like #WHP and #trainspotting suggests a strong brand identity and community around the event. The account promotes seasonal events, indicating a focus on timing and exclusivity to attract followers.

Strengths

  • + Established follower base of 203,600
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @WHP_Mcr reveals an growing Twitter presence with 203,600 followers. The account demonstrates a content-creator strategy, averaging 27.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025