Daily Mail Online
For the latest updates on breaking news visit our website https://www.dailymail.co.uk/ushome/index.html #seriouslypopular
2,833,323
Followers
2,194
Following
542,758
Tweets
21.3
Avg Engagement
14,138
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MailOnline's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mega Influencer (1M+)
- Account Age:2008-07-15
- Verification:No
- Location:Not specified
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:16.4
- Avg Retweets per Tweet:5.0
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account consistently receives a high number of likes and retweets, indicating strong audience interaction. Its content is well-received and shared widely, contributing to its popularity and reach.
16.4
Avg Likes/Tweet
5.0
Avg Retweets/Tweet
53,288
Total Likes
16,097
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
8
Median Likes
3
Median Retweets
19
75th Percentile
1,800
Top Tweet
0.01
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
96.1%
Original
0.0%
Replies
3.9%
Retweets
0.0%
Quotes
0.0%
Threads
1.1%
With Media
99.5%
With Links
0.0%
With #Tags
4.0%
With @Mentions
0.0%
With Emojis
130
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.0
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
83.3%
Weekday Posts
16.7%
Weekend Posts
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 126 retweets (4% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is primarily interested in real-time news, celebrity updates, and viral content. They are likely to be active on social media and seek quick, impactful information.
Average
Audience Quality
31.8%
Suspicion Index
42.9%
Low-Quality %
15
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
55.7%
Empty Bio
41.1%
<10 Tweets
8.1%
Mass Following (>2K)
0.0%
New (<90 days)
66.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
91.9%
No URL
30.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
28,016,293
Total Potential Reach
15
Median Follower Reach
74
75th Percentile Reach
3.7%
>1K followers
0.5%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
36.3%
Creators
18,148 accounts
22.6%
Consumers
11,317 accounts
41.1%
Dormant
20,535 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,327
Verified Followers
1.33% of total
8,309
Protected Accounts
8.31% of total
3 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @Javier_Alatorre | 3,913,162 | Journalist | News, Journalism, Broadcasting |
| @iloveruffag | 2,999,585 | Actress | Actress, TV Host, Fashion & Beauty |
| @LouDobbs | 2,389,996 | Journalist | News, Politics, Business |
| @ClownWorld_ | 1,416,412 | - | - |
| @SarahD | 1,253,314 | Journalist | News, Presenter, Social Media |
| @SarahAbdelbaky1 | 985,688 | Sports Journalist | Sports, Journalism, Dreams |
| @Cris_noticias | 976,509 | Journalist | Journalism, Literature, Theatre |
| @EndWokeness | 974,321 | Activist | Fighting, Exposing, Mocking |
| @Declaracion | 905,701 | - | - |
| @MeghanMcCain | 798,525 | Columnist | Conservative, Columnist, Bad Republican |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
44,955
Followers With Bio
55,045
Followers Without Bio
44.95%
% With Bio
55.05%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed5,767
Combined Engagement
5,227
Total Likes
540
Total Retweets
1,153
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
Prince William enjoys mini me moments with his Prince George as they watch Aston Villa https://t.co/JVmpqBQbZY https://t.co/SWg3hXgg3Q
Elon Musk DESTROYS ill-prepared BBC reporter in car-crash interview https://t.co/pmI7xTgOfF https://t.co/Gtnx9rB389
Olympic medallist Sharron Davies boycotts Nike after brand's controversial paid partnership with trans influencer Dylan Mulvaney https://t.co/QnphRKFzsx https://t.co/GwM8gq0Xhk
UK Athletics will BAN transgender women from competing in the female category from Saturday https://t.co/jn9z57C2i0
Camilla's the belle of the Berlin ball! King Charles and his glittering Queen consort attend first State Banquet of his reign https://t.co/YYC56K4GB0 https://t.co/CpM0MB2yrV
Key Insights & Takeaways
The account focuses on high-profile individuals and events, which drives engagement and shares. It leverages trending topics and viral content to maintain audience interest and relevance. The use of multimedia links in tweets enhances the storytelling and provides additional context for the audience.
Strengths
- + Established follower base of 2,833,323
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MailOnline reveals an growing Twitter presence with 2,833,323 followers. The account demonstrates a content-creator strategy, averaging 21.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access