Mind
Fighting for mental health – for support, for respect, for you. Find your local Mind near you: http://www.mind.org.uk/about-us/local-minds/
522,320
Followers
3,457
Following
81,529
Tweets
28.6
Avg Engagement
3,572
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MindCharity's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-03-27
- Verification:No
- Location:England and Wales
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:21.2
- Avg Retweets per Tweet:7.5
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsMindCharity's tweets typically receive high engagement, with an average of 2,653 likes and 1,306 retweets per tweet. The account actively encourages retweets and likes to amplify its message and reach a broader audience.
21.2
Avg Likes/Tweet
7.5
Avg Retweets/Tweet
68,769
Total Likes
24,331
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
2
75th Percentile
12,483
Top Tweet
0.05
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
4.8%
Original
94.8%
Replies
0.0%
Retweets
0.4%
Quotes
0.0%
Threads
1.1%
With Media
16.4%
With Links
2.4%
With #Tags
91.5%
With @Mentions
63.5%
With Emojis
178
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
19.75
Reply/Original Ratio
0
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
79.7%
Weekday Posts
20.3%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes individuals struggling with mental health issues, supporters of mental health causes, and those seeking resources or community. The account also targets policymakers and organizations interested in mental health advocacy.
Good
Audience Quality
18.5%
Suspicion Index
20.6%
Low-Quality %
62
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
27.0%
Empty Bio
22.2%
<10 Tweets
12.0%
Mass Following (>2K)
0.0%
New (<90 days)
35.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
74.4%
No URL
14.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
59,281,651
Total Potential Reach
62
Median Follower Reach
286
75th Percentile Reach
9.7%
>1K followers
1.1%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
55.3%
Creators
27,638 accounts
22.5%
Consumers
11,241 accounts
22.2%
Dormant
11,121 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,255
Verified Followers
1.26% of total
11,608
Protected Accounts
11.61% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @ChelseaFC | 24,458,477 | Football Club | Football, Champions League, Chelsea |
| @JohnCena | 14,105,203 | Wrestler | Wrestling, Motivation, Self-promotion |
| @CherLloyd | 6,373,892 | Singer | Music, Fashion, Collaboration |
| @McLarenF1 | 3,651,837 | Racing | Formula 1, McLaren, Fans |
| @Hadithoftheday | 2,719,455 | Inspirational Speaker | space travel, tennis, cooking |
| @LandoNorris | 2,321,025 | Formula 1 Driver | Formula 1, McLaren, British |
| @SarahMillican75 | 2,116,690 | Comedian | Comedy, Feminism, Pets |
| @alanshearer | 1,054,246 | Footballer | Football, Analysis, Golf |
| @NepentheZ | 1,004,211 | Content Creator | Gaming, Content Creation, eSports |
| @baileymay | 1,002,333 | Singer | Singer, Philippines, Music |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
74,810
Followers With Bio
25,190
Followers Without Bio
74.81%
% With Bio
25.19%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed36,224
Combined Engagement
25,627
Total Likes
10,597
Total Retweets
7,245
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
0%
With @Mentions
20%
With Links
Topical Analysis:
We need to talk about Chris Kaba. ⬇ (1/3)
Whatever you're going through, you're not alone. We're here for you this #WorldMentalHealthDay and beyond. Please like and retweet this post so we can reach someone who really needs to see it 💙 https://t.co/Lm9GhOno7l
The killing of an unarmed Black man by a police officer is hard to bear. Especially when young Black men die disproportionately at the hands of the police [source: Inquest]. The Queen's death is dominating the news right now, but Chris Kaba deserves our attention. (2/3)
Racial trauma is real. And events like Chris Kaba's death can be incredibly triggering. If you're struggling with the news, please reach out. We're here for you. (3/3)
#BlueMonday isn’t real, but depression is, and it doesn’t care what day it is. We’re here for you no matter the day 💙
Key Insights & Takeaways
The account frequently highlights real-life mental health issues, such as the Chris Kaba case, to spark conversation and awareness. It uses hashtags like #WorldMentalHealthDay and #BlueMonday to align with global mental health initiatives and increase visibility. The account emphasizes community support and solidarity, reinforcing the message that individuals are not alone in their struggles.
Strengths
- + Established follower base of 522,320
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MindCharity reveals an growing Twitter presence with 522,320 followers. The account demonstrates a conversation-first approach, averaging 28.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access