Simply Business
Trusted insurance provider to over 900,000 UK small businesses and landlords. DM us for insurance help Mon-Fri 9am-5pm
30,968
Followers
2,188
Following
26,288
Tweets
1,060
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @simplybusiness's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2008-08-04
- Verification:No
- Location:United Kingdom
Data Summary
- Followers Analyzed:30,965
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Audience Demographics
Based on 30,965 followersThe primary audience includes UK small business owners and landlords seeking insurance solutions. The content is tailored to inform and support these business owners.
Good
Audience Quality
11.2%
Suspicion Index
10.4%
Low-Quality %
373
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
15.7%
Empty Bio
9.9%
<10 Tweets
21.0%
Mass Following (>2K)
0.0%
New (<90 days)
8.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
32.1%
No URL
5.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
102,893,592
Total Potential Reach
373
Median Follower Reach
1,055
75th Percentile Reach
26.2%
>1K followers
3.4%
>10K followers
0.7%
>50K followers
0.4%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
72.6%
Creators
22,468 accounts
17.5%
Consumers
5,433 accounts
9.9%
Dormant
3,064 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
294
Verified Followers
0.95% of total
1,405
Protected Accounts
4.54% of total
11 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @ManCity | 16,796,794 | Football Club | Football, Champions, Manchester |
| @Etsy | 2,353,182 | Online Marketplace | handmade, unique gifts, creativity |
| @PenguinUKBooks | 1,853,587 | Publishing | Books, Authors, Reading |
| @SiriouslySusan | 1,743,110 | Voice Actor | Voice acting, singing, speaking |
| @LollyDaskal | 1,220,012 | Leadership Expert | - |
| @dezeen | 1,036,629 | Design | architecture, interiors, design |
| @thisisanfield | 965,803 | Sports News | Liverpool FC, News, Analysis |
| @rogerhamilton | 916,081 | Entrepreneur | education, entrepreneurship, futurism |
| @sundancefest | 915,079 | Film Festival | Film, Independent, Artists |
| @kenradio | 869,360 | Radio Host | Networking, Entrepreneurship, Radio Broadcasting |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
26,098
Followers With Bio
4,867
Followers Without Bio
84.28%
% With Bio
15.72%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Key Insights & Takeaways
The account has a large follower base but low engagement, which could indicate a need for more interactive or valuable content. The bio emphasizes customer support and insurance services, suggesting the account's main purpose is to drive DMs and inquiries. The verified status is low, which may affect trust and credibility among followers.
Strengths
- + Established follower base of 30,968
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @simplybusiness reveals an growing Twitter presence with 30,968 followers. The account demonstrates a content-creator strategy, averaging engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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