World Rally Championship
Up Next: WRC Rallye Monte-Carlo, 25 - 28 January 2024! 🇲🇨
439,876
Followers
876
Following
32,729
Tweets
326.8
Avg Engagement
4,016
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @OfficialWRC's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-12-01
- Verification:No
- Location:Not specified
Data Summary
- Tweets Analyzed:3,242
- Avg Likes per Tweet:281.7
- Avg Retweets per Tweet:45.1
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,242 tweetsThe account averages around 5,532 likes and 859 retweets per tweet, indicating strong audience interaction. Verified accounts make up 0.5% of the followers, suggesting a mix of genuine and bot followers.
281.7
Avg Likes/Tweet
45.1
Avg Retweets/Tweet
913,276
Total Likes
146,188
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
172
Median Likes
26
Median Retweets
339
75th Percentile
12,064
Top Tweet
0.74
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
87.0%
Original
2.9%
Replies
7.1%
Retweets
3.0%
Quotes
0.0%
Threads
0.3%
With Media
57.0%
With Links
87.1%
With #Tags
73.7%
With @Mentions
74.9%
With Emojis
120
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.03
Reply/Original Ratio
0.42
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
70.1%
Weekday Posts
29.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,242 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 230 retweets (7% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,242 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience primarily consists of motorsport enthusiasts and fans of rally racing. They are likely interested in the latest updates, results, and highlights from WRC events.
Average
Audience Quality
28.3%
Suspicion Index
38.8%
Low-Quality %
15
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
49.5%
Empty Bio
37.3%
<10 Tweets
7.2%
Mass Following (>2K)
0.0%
New (<90 days)
58.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
90.4%
No URL
28.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
29,577,048
Total Potential Reach
15
Median Follower Reach
92
75th Percentile Reach
3.4%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
43.6%
Creators
21,801 accounts
19.1%
Consumers
9,561 accounts
37.3%
Dormant
18,638 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
475
Verified Followers
0.47% of total
11,085
Protected Accounts
11.09% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,104,301 | Wrestler | Wrestling, Motivation, Self-promotion |
| @ntvkenya | 4,319,895 | News Broadcaster | News, Updates, Live Stream |
| @bonifacemwangi | 1,837,121 | Activist | Activism, Social Justice, Filmmaking |
| @TimCoronel | 977,626 | Racer | Dakar Rally, Car Wars, Racing |
| @KenyaAirways | 930,767 | Airline | Travel, Aviation, Africa |
| @AnneKiguta | 764,017 | Journalist | politics, business, human rights |
| @unnot | 740,892 | Electrical Engineer | Rally, Engineering, Cars |
| @KBCChannel1 | 672,368 | News Broadcaster | News, Kenya, TV Shows |
| @ntsa_kenya | 619,587 | Transportation Safety | Road safety, transport, authority |
| @PROIBIDAODORIO2 | 567,412 | Content Creator | Music, Rio de Janeiro, YouTube |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
53,297
Followers With Bio
46,703
Followers Without Bio
53.3%
% With Bio
46.7%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,242 analyzed47,362
Combined Engagement
40,673
Total Likes
6,689
Total Retweets
9,472
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
40%
With @Mentions
100%
With Links
Topical Analysis:
The WRC family is shocked and saddened to learn of Craig Breen's passing. Our thoughts and condolences are with the family and friends of Craig at this incredibly sad time https://t.co/xdN9qkxlXw
YOUNGEST-EVER WORLD CHAMPION! 🏆 @KalleRovanpera has broken the record of Colin McRae, to become the youngest-ever world champion in #WRC history 👏 #WRCLive | #RallyNZ https://t.co/HDSoJfDjmZ
An icon of our sport ❤️ #WRC https://t.co/rFE9WKegYA
#43 ❤️ #WRC | #KenBlock https://t.co/UA41dBKc7u
We can confirm that all water in this video is real 😉 @F1 #WRC #MiamiGP #F1 #F1Miami https://t.co/B4QYvW4KOI
Key Insights & Takeaways
The account frequently highlights young champions and record-breaking moments, which helps in attracting younger audiences. It uses hashtags effectively to increase visibility and engagement. Promoting key figures like Kalle Rovanpera and Ken Block helps in building brand loyalty and credibility.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 439,876
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @OfficialWRC reveals an well-established Twitter presence with 439,876 followers. The account demonstrates a content-creator strategy, averaging 326.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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