Sally Kohn
Mom. Writer. Media Strategist + Trainer. Activist. @TED curator. @USAToday @Remodelista + @AFARmedia contributor. Author of #TheOppositeOfHate. Human. Being.
104,077
Followers
7,742
Following
53,036
Tweets
1,063.6
Avg Engagement
2,339
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @sallykohn's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-01-14
- Verification:No
- Location:Brooklyn, NY
Data Summary
- Tweets Analyzed:3,182
- Avg Likes per Tweet:58.1
- Avg Retweets per Tweet:1,005.5
- Followers Analyzed:9,996
Engagement Analysis
Based on 3,182 tweetsHer tweets receive a high number of likes and retweets, indicating strong audience interaction. The engagement is consistent across her posts, suggesting a loyal and active follower base.
58.1
Avg Likes/Tweet
1,005.5
Avg Retweets/Tweet
184,799
Total Likes
3,199,652
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
9
Median Likes
6
Median Retweets
132
75th Percentile
586,534
Top Tweet
10.22
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
42.0%
Original
14.6%
Replies
27.9%
Retweets
15.4%
Quotes
0.0%
Threads
0.5%
With Media
49.5%
With Links
30.4%
With #Tags
55.7%
With @Mentions
7.2%
With Emojis
158
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.35
Reply/Original Ratio
0.55
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
86.6%
Weekday Posts
13.4%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,182 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 889 retweets (28% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,182 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,996 followersHer audience includes politically engaged individuals, media professionals, and activists. They are likely interested in political analysis and social justice topics.
Average
Audience Quality
22.3%
Suspicion Index
18.9%
Low-Quality %
121
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
30.6%
Empty Bio
11.8%
<10 Tweets
29.9%
Mass Following (>2K)
0.0%
New (<90 days)
42.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
81.8%
No URL
7.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
65,022,227
Total Potential Reach
121
Median Follower Reach
556
75th Percentile Reach
17.7%
>1K followers
3.4%
>10K followers
1.3%
>50K followers
0.7%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
75.9%
Creators
7,590 accounts
12.2%
Consumers
1,223 accounts
11.8%
Dormant
1,183 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
103
Verified Followers
1.03% of total
1,210
Protected Accounts
12.1% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,451 | Wrestler | Wrestling, Motivation, Self-promotion |
| @GretaThunberg | 5,794,775 | Activist | Climate activism, Environmentalism, Asperger's |
| @TheElliotPage | 1,895,961 | Actor | acting, activism, LGBTQ+ |
| @AndrewYang | 1,692,276 | Entrepreneur | Entrepreneur, UBI, Human-Centered Economy |
| @AnnCurry | 1,390,795 | Journalist | Journalism, TedTalk, Future |
| @SinghLions | 1,330,954 | Restaurateur | Food, Travel, Influencer |
| @MasNotes | 1,272,760 | Lawyer | Technology, Innovation, Business |
| @RexChapman | 1,254,044 | Commentator | Basketball, Horse racing, Commentary |
| @JussieSmollett | 1,251,569 | Actor | activism, love, social media |
| @1pcornwell | 1,184,401 | Author | crime, mystery, writing |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,937
Followers With Bio
3,063
Followers Without Bio
69.37%
% With Bio
30.63%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,182 analyzed874,837
Combined Engagement
0
Total Likes
874,837
Total Retweets
174,967
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @BarackObama: Kobe was a legend on the court and just getting started in what would have been just as meaningful a second act. To lose Gianna is even more heartbreaking to us as parents. Michelle and I send love and prayers to Vanessa and the entire Bryant family on an unthink
RT @IlhanMN: You may shoot me with your words, You may cut me with your eyes, You may kill me with your hatefulness, But still, like air, I’ll rise. -Maya Angelou https://t.co/46jcXSXF0B
RT @paleofuture: This video make so much more sense now. The cops literally stopped parents from helping their kids. https://t.co/zhQfUjlpjd https://t.co/DqgZUH3uCC
RT @EllenLWeintraub: I would not have thought that I needed to say this. https://t.co/T743CsXq79
RT @BarackObama: Outside the Oval Office, I kept a painting of a small crowd huddled around a pocketwatch, waiting for the moment the Emancipation Proclamation took effect. On Juneteenth, we celebrate the anniversary of that news - freedom - reaching slaves in Texas. And somethin
Key Insights & Takeaways
She frequently engages with political figures and events, showing a strong interest in current political discourse. Her content often includes references to media and journalism, indicating a focus on media strategy and transparency. She uses her platform to advocate for accountability and justice, particularly in political and media contexts.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 104,077
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @sallykohn reveals an exceptionally influential Twitter presence with 104,077 followers. The account demonstrates a content-creator strategy, averaging 1,063.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access