Sheera Frenkel
NYT Reporter and author of NYT Bestseller AN UGLY TRUTH, with @ceciliakang. Raising two kids and a cat in Oakland. Tell me a story: sheera.frenkel@nytimes.com
65,058
Followers
2,106
Following
24,190
Tweets
499.0
Avg Engagement
2,082
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @sheeraf's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-02-04
- Verification:No
- Location:Oakland, CA
Data Summary
- Tweets Analyzed:3,204
- Avg Likes per Tweet:65.8
- Avg Retweets per Tweet:433.2
- Followers Analyzed:9,998
Engagement Analysis
Based on 3,204 tweetsSheera Frenkel's tweets typically receive a high number of likes and retweets, indicating strong audience interaction. Her content is both informative and relatable, contributing to her high engagement rates.
65.8
Avg Likes/Tweet
433.2
Avg Retweets/Tweet
210,664
Total Likes
1,388,015
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
2
Median Retweets
55
75th Percentile
109,696
Top Tweet
7.67
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
17.3%
Original
41.4%
Replies
33.6%
Retweets
7.7%
Quotes
0.0%
Threads
1.2%
With Media
47.7%
With Links
3.2%
With #Tags
78.3%
With @Mentions
5.6%
With Emojis
157
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
2.4
Reply/Original Ratio
0.23
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
78.1%
Weekday Posts
21.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,204 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 1,078 retweets (34% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,204 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,998 followersHer audience includes readers of The New York Times, followers of true crime and investigative journalism, and parents interested in real-life stories. She also attracts those curious about media and technology issues.
Average
Audience Quality
23.2%
Suspicion Index
18.2%
Low-Quality %
161
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
27.8%
Empty Bio
13.9%
<10 Tweets
34.2%
Mass Following (>2K)
0.0%
New (<90 days)
41.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
74.6%
No URL
8.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
51,179,435
Total Potential Reach
161
Median Follower Reach
671
75th Percentile Reach
19.4%
>1K followers
4.0%
>10K followers
1.0%
>50K followers
0.6%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
71.2%
Creators
7,114 accounts
14.9%
Consumers
1,493 accounts
13.9%
Dormant
1,391 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
219
Verified Followers
2.19% of total
1,241
Protected Accounts
12.41% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,071,290 | Wrestler | Wrestling, Motivation, Self-promotion |
| @rahulkanwal | 4,457,227 | Journalist | News, Director, Anchor |
| @TheRickWilson | 1,616,496 | Political Consultant | Politics, Advertising, Writing |
| @EdKrassen | 975,253 | Journalist | Politics, Journalism, Author |
| @andrewrsorkin | 934,890 | Journalist | Finance, Journalism, Television |
| @NOH8Campaign | 798,870 | Activism | equality, bullying, discrimination |
| @depthsofwiki | 791,230 | Wikipedia Enthusiast | Wikipedia, favorite things, fluffybabycow |
| @osgaweesh | 674,484 | Journalist | Journalism, TV presenting, Dentistry |
| @meena | 652,534 | Author | Mom, Oakland, author |
| @anildash | 566,763 | Tech influencer | technology, advocacy, community |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,221
Followers With Bio
2,779
Followers Without Bio
72.21%
% With Bio
27.79%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,204 analyzed431,066
Combined Engagement
80,506
Total Likes
350,560
Total Retweets
86,213
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
80%
With @Mentions
60%
With Links
Topical Analysis:
RT @addy_celeste: My sweet mommy , I will miss you forever. 🤍🕊 https://t.co/SIxKrgX6Xi
Was just on phone with someone who works for FB who described employees unable to enter buildings this morning to begin to evaluate extent of outage because their badges weren’t working to access doors.
RT @RobertGReeve: I'm back from a week at my mom's house and now I'm getting ads for her toothpaste brand, the brand I've been putting in my mouth for a week. We never talked about this brand or googled it or anything like that. As a privacy tech worker, let me explain why this
RT @Drebae_: RIP Betty White 🤍 my sis served all 99 years https://t.co/jfaEU5EPrU
RT @johnnystantoniv: I just found out the person killed in the Laguna Woods shooting yesterday was my primary care physician, Dr. John Cheng. Absolute hero. He attacked the gunman and helped save so many in that church. I just wanted his name to be known. He will be missed. https
Key Insights & Takeaways
She often shares behind-the-scenes looks at her work as a journalist, providing insight into the media industry. She blends personal and professional content, making her tweets more relatable and engaging. Her tweets frequently highlight current events and investigative stories, reflecting her role as a reporter.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 65,058
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @sheeraf reveals an well-established Twitter presence with 65,058 followers. The account demonstrates a conversation-first approach, averaging 499.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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