City of Calgary
Official City of Calgary local government Twitter account. Keep up with City news, services, programs, events and more. Not monitored 24/7.
297,667
Followers
118
Following
45,109
Tweets
11.9
Avg Engagement
1,561
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @cityofcalgary's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-08-21
- Verification:Yes
- Location:Calgary, Alberta
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:8.3
- Avg Retweets per Tweet:3.6
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account sees consistent engagement with an average of 314 likes and 116 retweets per tweet, indicating moderate interaction. While not monitored 24/7, the engagement suggests a loyal and interested audience.
8.3
Avg Likes/Tweet
3.6
Avg Retweets/Tweet
27,024
Total Likes
11,678
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
1
Median Retweets
10
75th Percentile
1,101
Top Tweet
0.04
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
37.2%
Original
53.1%
Replies
8.3%
Retweets
1.3%
Quotes
0.0%
Threads
1.0%
With Media
55.3%
With Links
14.0%
With #Tags
51.6%
With @Mentions
21.8%
With Emojis
221
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.43
Reply/Original Ratio
0.15
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
96.4%
Weekday Posts
3.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 271 retweets (8% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes Calgary residents, local businesses, and community organizations interested in city services and events. It also reaches individuals seeking information on emergency support and public programs.
Below Average
Audience Quality
35.2%
Suspicion Index
53.6%
Low-Quality %
2
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
60.0%
Empty Bio
58.5%
<10 Tweets
2.8%
Mass Following (>2K)
0.0%
New (<90 days)
66.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
91.5%
No URL
47.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
24,549,764
Total Potential Reach
2
Median Follower Reach
19
75th Percentile Reach
1.8%
>1K followers
0.2%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
23.2%
Creators
11,598 accounts
18.3%
Consumers
9,168 accounts
58.5%
Dormant
29,234 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
270
Verified Followers
0.27% of total
9,670
Protected Accounts
9.57% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,102,321 | Wrestler | Wrestling, Motivation, Self-promotion |
| @KameronBennett | 1,812,641 | DJ | Music, DJing, Booking |
| @BretHart | 1,391,585 | Wrestler | WWE, Hitman, Canada |
| @SinghLions | 1,334,596 | Restaurateur | Food, Travel, Influencer |
| @ZachBoychuk | 829,388 | Hockey Player | Hockey, Meme/NFT Trading, Ethereum |
| @CalvinHelin | 584,955 | Author | empowerment, responsibility, self-reliance |
| @JamilaMohamed | 429,864 | Journalist | Family, Journalism, Arsenal |
| @CFL | 308,828 | Sports | Football, Instagram, #RiseWithUs |
| @JdeMontreal | 299,486 | News outlet | sports, politique, spectacles |
| @PamMktgNut | 281,217 | Digital Marketing | Marketing, Storytelling, Technology |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
43,482
Followers With Bio
57,517
Followers Without Bio
43.05%
% With Bio
56.95%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed2,618
Combined Engagement
1,962
Total Likes
656
Total Retweets
524
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
40%
With @Mentions
80%
With Links
Topical Analysis:
During this extreme cold, The City’s Animal Services Centre will accept the pets of unhoused owners in need for up to 30 days. The shelter is open and has capacity. For hours, visit https://t.co/7dk0iTApAU
SCAM ALERT⚠️ @CalgaryPolice https://t.co/RAy1cg7x6S
Morning @CityofEdmonton, just Tkachuk-ing in on you to C if you're ready for the 2022 Friendship Tour tonight? We can't wait to watch the @NHLFlames & @EdmontonOilers #BattleofAlberta. The series is sure to be 🔥 #Flames https://t.co/LMoTHn0S4h
Is that Seattle, NYC, or small-town America you see on the screen? Or... could it be #yyc? Calgary has acted as a stand-in for many locations over the decades, ever since American production companies discovered the little gem to the north. Read more: https://t.co/nxbSzKeR2q htt
Whoever you are. Whatever you look like. Whomever you love. You deserve respect! You should feel safe & welcome anywhere in Calgary. Street harassment is never ok, and our Street Harassment bylaw amendment makes it illegal. Click ⬇️ to learn how to silence the haters &
Key Insights & Takeaways
The account frequently highlights community support initiatives, such as pet sheltering for unhoused individuals during extreme weather. It engages with neighboring cities and sports teams, indicating a focus on regional collaboration and local pride. The account also shows support for global issues, such as raising the flag of Ukraine, which reflects its role in promoting civic values and international solidarity.
Strengths
- + Established follower base of 297,667
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @cityofcalgary reveals an growing Twitter presence with 297,667 followers. The account demonstrates a conversation-first approach, averaging 11.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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