The Vitamin Shoppe
helping to inspire & nourish so you can thrive every day. have a question? just send a tweet and use @vitaminshoppe
350,068
Followers
6,569
Following
42,935
Tweets
4.3
Avg Engagement
873
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @VitaminShoppe's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-05-15
- Verification:No
- Location:USA
Data Summary
- Tweets Analyzed:3,242
- Avg Likes per Tweet:3.2
- Avg Retweets per Tweet:1.1
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,242 tweetsThe account maintains a moderate level of engagement with an average of 85 likes and 16 retweets per tweet. It leverages partnerships and trending topics to boost interaction and visibility.
3.2
Avg Likes/Tweet
1.1
Avg Retweets/Tweet
10,400
Total Likes
3,414
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
1
Median Retweets
6
75th Percentile
191
Top Tweet
0.01
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
75.0%
Original
20.3%
Replies
4.5%
Retweets
0.2%
Quotes
0.0%
Threads
0.0%
With Media
77.0%
With Links
9.6%
With #Tags
37.1%
With @Mentions
33.6%
With Emojis
158
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.27
Reply/Original Ratio
0.05
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
81.8%
Weekday Posts
18.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,242 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 147 retweets (5% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,242 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is likely health-conscious individuals, athletes, and fitness enthusiasts interested in supplements and wellness products. They are active on social media and seek reliable information and recommendations.
Average
Audience Quality
21.0%
Suspicion Index
26.1%
Low-Quality %
111
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
43.3%
Empty Bio
17.6%
<10 Tweets
22.5%
Mass Following (>2K)
0.0%
New (<90 days)
29.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
77.7%
No URL
8.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
72,520,800
Total Potential Reach
111
Median Follower Reach
352
75th Percentile Reach
8.5%
>1K followers
0.8%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
56.6%
Creators
28,290 accounts
25.9%
Consumers
12,927 accounts
17.6%
Dormant
8,783 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
418
Verified Followers
0.41% of total
10,816
Protected Accounts
10.71% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,103,759 | Wrestler | Wrestling, Motivation, Self-promotion |
| @6BillionPeople | 2,035,667 | - | - |
| @SInow | 1,858,813 | Sports Media | Sports, TikTok, Instagram |
| @SiriouslySusan | 1,776,087 | Voice Actor | Voice acting, singing, speaking |
| @GFuelEnergy | 1,668,870 | Energy Drink | Esports, Energy Drink, Gaming |
| @jasmeenmanzoor | 1,637,770 | TV Anchor | TV anchor, journalist, news |
| @PulseGhana | 1,445,487 | News outlet | news, entertainment, advertising |
| @soledadobrien | 1,318,325 | Journalist | working, mom, journalist |
| @greggrunberg | 1,191,112 | Actor | ACTOR, WRITER, BANDS |
| @kio_cyr | 1,147,448 | Influencer | Fashion, Travel, Photography |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
52,013
Followers With Bio
48,985
Followers Without Bio
51.5%
% With Bio
48.5%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,242 analyzed804
Combined Engagement
554
Total Likes
250
Total Retweets
161
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
Game-changing energy from @GFuelEnergy has officially hit The Vitamin Shoppe. 💥🎮 Go for the edge you need to fuel your grind with G FUEL's zero-sugar formula, in iconic flavors like PAC-MAN™-inspired Power Pellet Cherry Lollipop. Available at https://t.co/Y1SCEOU02c. https://t.
Back in the day, All Elite Wrestling World Championship Contender @DarbyAllin lived out of his car, he recently told @IAmJericho on the "Talk Is Jericho" podcast. And we're so glad we could help him get his nutrients! https://t.co/IJtnR9Oibu
RT @WHCOVIDResponse: Walk into any @VitaminShoppe with your COVID vaccination card and walk out with a free protein bar, snack, or drink --…
NSF Certified for Sport supplements founded by @KingJames and @Schwarzenegger? You know we're in. @laddersport is officially at The Vitamin Shoppe, with supps fit for elite athletes, formulated to take *your* training to the next level. 💥 Find them at: https://t.co/cwO0hRlhgD. ht
Get ready for the return of $1 @GhostLifestyle Energy Drinks Weekend! Thursday 11/10 - Sunday 11/13, you can score this major in-store-only deal on epic flavor collabs like GHOST® x SOUR PATCH KIDS® or classics like Orange Cream. *promotion limited to 6 cans per customer https:/
Key Insights & Takeaways
The account frequently collaborates with influencers and brands to expand its reach and credibility. It emphasizes product launches and partnerships to drive sales and brand awareness. It uses Twitter as a platform to engage directly with customers and answer their questions.
Strengths
- + Established follower base of 350,068
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @VitaminShoppe reveals an growing Twitter presence with 350,068 followers. The account demonstrates a content-creator strategy, averaging 4.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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