Kiehl's Since 1851
Finest Apothecary Skincare ✨It's never too early to get a start on your holiday shopping ⬇️🌟
84,261
Followers
2,409
Following
21,590
Tweets
3.4
Avg Engagement
1,154
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Kiehls's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-03-10
- Verification:No
- Location:New York, NY
Data Summary
- Tweets Analyzed:3,211
- Avg Likes per Tweet:3.0
- Avg Retweets per Tweet:0.4
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,211 tweetsThe account maintains a steady average engagement rate with likes and retweets, indicating a loyal and interactive follower base. Promotional tweets, especially those with giveaways, drive higher engagement.
3.0
Avg Likes/Tweet
0.4
Avg Retweets/Tweet
9,737
Total Likes
1,322
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
4
75th Percentile
479
Top Tweet
0.04
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
32.2%
Original
67.5%
Replies
0.3%
Retweets
0.0%
Quotes
0.0%
Threads
0.3%
With Media
29.1%
With Links
20.6%
With #Tags
75.7%
With @Mentions
72.1%
With Emojis
140
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
2.1
Reply/Original Ratio
0.11
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
80.3%
Weekday Posts
19.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,211 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 9 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,211 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes skincare enthusiasts and young adults interested in seasonal promotions and inclusive brands. They are likely active on social media and engaged with interactive content like giveaways.
Average
Audience Quality
24.1%
Suspicion Index
27.3%
Low-Quality %
33
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
36.6%
Empty Bio
26.2%
<10 Tweets
13.5%
Mass Following (>2K)
0.0%
New (<90 days)
51.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
83.0%
No URL
18.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
24,189,034
Total Potential Reach
33
Median Follower Reach
191
75th Percentile Reach
6.7%
>1K followers
1.3%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
56.7%
Creators
5,671 accounts
17.1%
Consumers
1,707 accounts
26.2%
Dormant
2,622 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
90
Verified Followers
0.9% of total
1,803
Protected Accounts
18.03% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,195 | Wrestler | Wrestling, Motivation, Self-promotion |
| @kio_cyr | 1,143,000 | Influencer | Fashion, Travel, Photography |
| @NOH8Campaign | 799,143 | Activism | equality, bullying, discrimination |
| @THE_THEO_FORD | 472,936 | - | - |
| @nathanwpyle | 307,272 | Author | comics, author, married |
| @kiehlsjp | 191,760 | Skincare | Skincare, New York, Online Store |
| @urkimsth | 181,714 | - | - |
| @agalleryartists | 173,955 | Art Dealer | NFTs, Art, Gallery |
| @AdamJBerry | 162,193 | TV Host | GhostHunters, HauntedRealEstate, Traveler |
| @StacieinAtlanta | 156,222 | Influencer | Beauty, Lifestyle, Foodie |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,341
Followers With Bio
3,659
Followers Without Bio
63.41%
% With Bio
36.59%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,211 analyzed1,103
Combined Engagement
818
Total Likes
285
Total Retweets
221
Avg per Tweet
Key Metrics for Viral Tweets
20%
With Media
60%
With Hashtags
60%
With @Mentions
60%
With Links
Topical Analysis:
#ValentinesDay Giveaway 💘 Here's how to enter: 💗 "Like" this photo 👯 Tag a friend who would love this Valentine’s Day Bundle and submit using #Sweepstakes 📲 Follow @kiehls with your publicly viewable account US Only. For Official Rules, click here https://t.co/jmhlPN8mUH htt
Doesn’t think SPF is a critical skincare step 🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩
Over 35% of LGTBQ youth who use @TrevorProject crisis services are youth of color. Our partnership and donation to The Trevor Project we will directly support #lgbtq youth by expanding their free, confidential, & life-saving counseling services, available https://t.co/FPAlhLj
@SallyTeeradon จริงๆจะมี fix แค่ 2 ท่าที่ทำมือชี้ 👈🏻 และอีกอันมือร็อค 🤘🏻 ตามใน effect ด้านขวาจะขึ้นรูปมือ นอกนั้นก็ freestyle ค่า // หรือจะเต้นตามปอร์เช่กับ นจก ก็ได้แต่แอดมินเต้นแรงสู้ไม่ได้ 🥺 55555555 #KiehlsCalendulaGlow
Originally released during the 1960s, Kiehl’s Heritage Rosewater Toner is back and ready to refresh and hydrate skin of all types! ♥️ Made with Rose Petals, this special elixir will add some skin-refining flower power to your routine. 🌹 ✨ SHOP NOW: https://t.co/dJTqLUwwSw https
Key Insights & Takeaways
The account uses seasonal themes and giveaways to boost engagement and drive holiday sales. Promotional content often includes calls to action, such as tagging friends and using hashtags. Partnerships with organizations like The Trevor Project highlight a focus on inclusivity and social responsibility.
Strengths
- + Established follower base of 84,261
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Kiehls reveals an growing Twitter presence with 84,261 followers. The account demonstrates a conversation-first approach, averaging 3.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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