Superdry
The Forever Jackets Collection
90,375
Followers
1,577
Following
25,190
Tweets
26.7
Avg Engagement
482
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Superdry's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-06-15
- Verification:No
- Location:Not specified
Data Summary
- Tweets Analyzed:3,200
- Avg Likes per Tweet:17.1
- Avg Retweets per Tweet:9.6
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,200 tweetsSuperdry encourages interaction through likes, retweets, and comments, often using hashtags and links to drive traffic. The account runs competitions to increase follower engagement and brand awareness.
17.1
Avg Likes/Tweet
9.6
Avg Retweets/Tweet
54,782
Total Likes
30,674
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
7
Median Likes
1
Median Retweets
14
75th Percentile
3,565
Top Tweet
0.3
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
68.8%
Original
30.3%
Replies
0.7%
Retweets
0.2%
Quotes
0.0%
Threads
0.5%
With Media
74.0%
With Links
23.7%
With #Tags
44.3%
With @Mentions
61.0%
With Emojis
119
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.44
Reply/Original Ratio
0.26
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
82.3%
Weekday Posts
17.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,200 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 23 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,200 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience is likely fashion-conscious individuals interested in trendy apparel and limited-edition drops. They are active on social media and responsive to promotions and contests.
Average
Audience Quality
23.3%
Suspicion Index
25.7%
Low-Quality %
41
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
36.6%
Empty Bio
22.7%
<10 Tweets
14.5%
Mass Following (>2K)
0.0%
New (<90 days)
50.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
85.0%
No URL
14.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
74,237,439
Total Potential Reach
41
Median Follower Reach
188
75th Percentile Reach
6.7%
>1K followers
0.8%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
57.8%
Creators
5,779 accounts
19.5%
Consumers
1,953 accounts
22.7%
Dormant
2,268 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
61
Verified Followers
0.61% of total
1,285
Protected Accounts
12.85% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @neymarjr | 62,162,118 | Footballer | Football, Family, Bold |
| @LeighFrancis | 2,723,522 | Comedian | TV, Comedy, Entertainment |
| @NeymarJrSite | 1,955,901 | Website Manager | Football, Lifestyle, Charity |
| @NOH8Campaign | 799,085 | Activism | equality, bullying, discrimination |
| @HitmanHatton | 580,614 | Boxer | Boxing, Training, Family |
| @postsecret | 403,402 | Artistic Expression | Art, Stories, Secrets |
| @JulianMarley | 271,959 | Musician | Reggae, Music, Family |
| @InstitutoNJr | 179,215 | Charity | Causas sociais, Neymar Jr, Projeto |
| @Ms_Rashfordy | 172,126 | - | - |
| @LDNfashion | 123,067 | Fashion Magazine | Fashion, Lifestyle, London |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,337
Followers With Bio
3,663
Followers Without Bio
63.37%
% With Bio
36.63%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,200 analyzed16,024
Combined Engagement
8,310
Total Likes
7,714
Total Retweets
3,205
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
80%
With @Mentions
100%
With Links
Topical Analysis:
🚨 COMPETITION 🚨 RT, COMMENT AND FOLLOW @Superdry for a chance to win our Ashley Everest Jacket, closes midnight tonight, T&C's apply: https://t.co/oys7kvBIXY #MySuperdry #WednesdayWisdom https://t.co/usZZlzckBc
🚨 COMPETITION 🚨 RT, COMMENT AND FOLLOW @Superdry for a chance to win our Fuji Double Zip Jacket, closes midnight tonight, T&C's apply: https://t.co/oys7kvBIXY #MySuperdry #WednesdayWisdom https://t.co/h67CagcCiV
We’re leading with style this Black Friday. Want to be the first to see our daily style drops? Hit the 𝙇𝙄𝙆𝙀 ❤️ button to get daily up-dates. #BlackFriday2020 #BlackFridayDeals https://t.co/d5iip7Qted
🚨 COMPETITION 🚨 RT, COMMENT AND FOLLOW @Superdry for a chance to win our Rookie Hawk Parka Jacket, closes midnight tonight, T&C's apply: https://t.co/oys7kvBIXY #MySuperdry #WednesdayWisdom https://t.co/UJYiuOzAmC
🚨 COMPETITION 🚨 RT, COMMENT AND FOLLOW @Superdry for a chance to win our SDX Arctic Hood Jacket, closes midnight tonight, T&C's apply: https://t.co/oys7kvBIXY #MySuperdry #WednesdayWisdom https://t.co/T8dAXceC3W
Key Insights & Takeaways
The brand uses limited-time offers to create urgency and drive engagement. Competitions are a key strategy to attract new followers and boost interaction. Collaborations with influencers like Hero Fiennes Tiffin help increase brand credibility and reach.
Strengths
- + Established follower base of 90,375
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Superdry reveals an growing Twitter presence with 90,375 followers. The account demonstrates a content-creator strategy, averaging 26.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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