Vevo UK

Vevo UK

@Vevo_UK

The official Twitter for Vevo UK 📹 Follow us on IG:https://www.facebook.com/unsupportedbrowser

London https://www.youtube.com/vevouk Joined 2011-04-29 Date of Analysis: Dec 16, 2025

208,912

Followers

1,376

Following

22,204

Tweets

531.6

Avg Engagement

449

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @Vevo_UK's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2011-04-29
  • Verification:No
  • Location:London

Data Summary

  • Tweets Analyzed:3,247
  • Avg Likes per Tweet:231.4
  • Avg Retweets per Tweet:300.2
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,247 tweets

The account consistently receives a high number of likes and retweets, indicating strong audience interaction. It uses trending hashtags and links to drive engagement.

231.4

Avg Likes/Tweet

300.2

Avg Retweets/Tweet

751,364

Total Likes

974,714

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

9

Median Likes

4

Median Retweets

73

75th Percentile

109,384

Top Tweet

2.54

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

74.8%

Original

13.6%

Replies

9.5%

Retweets

2.0%

Quotes

0.0%

Threads

0.2%

With Media

91.0%

With Links

26.5%

With #Tags

85.7%

With @Mentions

62.1%

With Emojis

157

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.18

Reply/Original Ratio

0.21

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

92.9%

Weekday Posts

7.1%

Weekend Posts

Top Hashtags

#womenshistorymonth (56) #dscvr (49) #vevolift (45) #dscvratw2021 (42) #blackhistorymonth (29) #brits (29) #dscvratw2020 (28) #dscvratw2022 (22) #dscvratw2023 (17) #1 (14)

Most Mentioned

@vevo (158) @vevo_uk (136) @taylorswift13 (65) @littlemix (57) @lewiscapaldi (49) @arianagrande (47) @billieeilish (45) @the1975 (43) @harry_styles (41) @yungblud (39)

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Content Strategy Analysis

Based on 3,247 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,430 (75%)
Replies 442 (14%)
Retweets 309 (10%)
Quote Tweets 66 (2%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 309 retweets (10% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,247 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience is likely music lovers and fans of popular artists like Harry Styles and Lady Gaga. They are interested in music videos and new releases.

Average

Audience Quality

33.2%

Suspicion Index

42.4%

Low-Quality %

7

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

47.8%

Empty Bio

48.6%

<10 Tweets

9.3%

Mass Following (>2K)

0.0%

New (<90 days)

68.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

88.0%

No URL

37.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

59,583,249

Total Potential Reach

7

Median Follower Reach

67

75th Percentile Reach

4.4%

>1K followers

0.6%

>10K followers

0.3%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

33.7%

Creators

16,828 accounts

17.7%

Consumers

8,850 accounts

48.6%

Dormant

24,322 accounts

90

Verified Followers

0.18% of total

3.3%

Professional Bios

founder, dev, analyst, etc.

0.05

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

London, England (1,167) England, United Kingdom (1,136) United Kingdom (1,031) Scotland, United Kingdom (255) London (245) Manchester, England (215) Wales, United Kingdom (165) United States (159) Glasgow, Scotland (146) Birmingham, England (141)

161

Verified Followers

0.16% of total

10,705

Protected Accounts

10.6% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@justinbieber 113,003,476 Singer Music, Justice, Album
@onedirection 30,719,512 Musician Music, Boyband, Anniversary
@JohnCena 14,099,788 Wrestler Wrestling, Motivation, Self-promotion
@CalvinHarris 11,732,205 Musician Music, DJ, Producer
@LittleMix 11,652,628 Singers Music, Love, Album
@AustinMahone 8,845,657 Singer music, fashion, travel
@RitaOra 6,467,127 Singer Music, Fashion, Beauty
@CherLloyd 6,367,713 Singer Music, Fashion, Collaboration
@pabloalboran 3,743,223 Singer Music, Singer, Songwriter
@JoshDevineDrums 3,102,626 Drummer Music, Drumming, One Direction

Top Keywords in Follower Bios

love (5,232) music (5,168) life (2,540) follow (1,727) directioner (1,426) instagram (1,270) direction (1,102) account (1,089) live (1,028) world (1,027)

Top Hashtags in Follower Bios

#directioner (119) #music (111) #zquad (52) #blacklivesmatter (49) #onedirection (47) #bts (46) #1 (40) #belieber (37) #1d (35) #promise (31)

58,287

Followers With Bio

42,710

Followers Without Bio

57.71%

% With Bio

42.29%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,247 analyzed

408,781

Combined Engagement

0

Total Likes

408,781

Total Retweets

81,756

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

60%

With Hashtags

100%

With @Mentions

40%

With Links

Topical Analysis:

Music Videos Artist Collaborations Fan Engagement Trending Content Brand Promotion

Key Insights & Takeaways

The account frequently promotes music videos and artist collaborations, which aligns with Vevo's brand identity. It uses trending hashtags and links to drive engagement and traffic. The content is highly visual and emotionally engaging, focusing on fan reactions and artist announcements.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 208,912
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @Vevo_UK reveals an well-established Twitter presence with 208,912 followers. The account demonstrates a content-creator strategy, averaging 531.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025