Symantec by Broadcom
Symantec, by Broadcom, helps organizations secure users' identities and their information everywhere. For help with Norton, contact @NortonSupport
195,721
Followers
3,310
Following
26,766
Tweets
8.6
Avg Engagement
3,841
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @symantec's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-11-19
- Verification:No
- Location:Not specified
Data Summary
- Tweets Analyzed:3,248
- Avg Likes per Tweet:4.3
- Avg Retweets per Tweet:4.4
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,248 tweetsThe account maintains a steady level of engagement with an average of 337 likes and 65 retweets per tweet. The content often includes links to industry events and expert insights, which may drive further interaction.
4.3
Avg Likes/Tweet
4.4
Avg Retweets/Tweet
13,833
Total Likes
14,162
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
3
Median Retweets
9
75th Percentile
1,442
Top Tweet
0.04
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
68.8%
Original
4.4%
Replies
25.7%
Retweets
1.1%
Quotes
0.0%
Threads
0.2%
With Media
79.1%
With Links
56.3%
With #Tags
48.8%
With @Mentions
9.2%
With Emojis
173
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.06
Reply/Original Ratio
0.04
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
92.1%
Weekday Posts
7.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,248 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 835 retweets (26% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,248 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes IT professionals, cybersecurity experts, and business leaders interested in digital security. The content also appeals to the general public concerned about online privacy and safety.
Average
Audience Quality
29.9%
Suspicion Index
34.7%
Low-Quality %
23
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
43.9%
Empty Bio
35.3%
<10 Tweets
16.5%
Mass Following (>2K)
0.0%
New (<90 days)
61.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
78.0%
No URL
25.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
46,522,965
Total Potential Reach
23
Median Follower Reach
137
75th Percentile Reach
5.3%
>1K followers
0.7%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
43.1%
Creators
21,547 accounts
21.6%
Consumers
10,822 accounts
35.3%
Dormant
17,631 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
614
Verified Followers
0.61% of total
14,052
Protected Accounts
13.91% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,100,066 | Wrestler | Wrestling, Motivation, Self-promotion |
| @Target | 2,129,825 | Retail | Shopping, Customer service, Assistance |
| @zlj517 | 1,985,103 | Spokesman | Geopolitics, Diplomacy, Communication |
| @WilliamsRacing | 1,821,296 | - | - |
| @soledadobrien | 1,317,724 | Journalist | working, mom, journalist |
| @Pschmeichel1 | 1,010,389 | Footballer | Football, Ambassador, Autobiography |
| @TheHackersNews | 891,613 | Cybersecurity | cybersecurity, infosec, hacking |
| @tumisole | 814,274 | Influencer | Running, Corporate, Influential |
| @NOH8Campaign | 801,091 | Activism | equality, bullying, discrimination |
| @patrickabrar | 796,595 | Business Development | Games Industry, Tech, Real Estate |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
57,907
Followers With Bio
43,091
Followers Without Bio
57.33%
% With Bio
42.67%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,248 analyzed4,407
Combined Engagement
2,608
Total Likes
1,799
Total Retweets
881
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
20%
With @Mentions
80%
With Links
Topical Analysis:
RT @safeinternetday: Happy #SaferInternetDay! On this 16th edition we invite everyone to work together for a better #internet! We want ever…
We all love taking pictures, but are they giving away too much info? #RSAC highlights how common human behaviors can compromise security. https://t.co/9dGjpTQGZx
You don’t need a crystal ball to know the future of #cloudsecurity for unmanaged devices. Just ask Nico Popp, our SVP of Information Protection, who spoke about this at #RSAC. https://t.co/Pktnhu2W68
The FBI’s most wanted? Public-private sector partnerships to prevent threatening cyber attacks. More from the FBI Director himself at #RSAC. https://t.co/ozy7kKbqLj
#RSAC is officially in full swing. Take a break from the exhibitor floor to visit our VIP Hub at Hotel Zetta to meet with Symantec executives and other conference attendees. https://t.co/Gq2PAjv30y https://t.co/SCwQoyRbpg
Key Insights & Takeaways
The account frequently highlights human behavior as a key factor in cybersecurity risks. It emphasizes the importance of public-private partnerships in combating cyber threats. Content often references industry events like RSAC, indicating a focus on staying updated with the latest security trends.
Strengths
- + Established follower base of 195,721
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @symantec reveals an growing Twitter presence with 195,721 followers. The account demonstrates a content-creator strategy, averaging 8.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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