Homebase
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60,583
Followers
1,749
Following
8,540
Tweets
1.0
Avg Engagement
282
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Homebase_uk's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-09-19
- Verification:No
- Location:Not specified
Data Summary
- Tweets Analyzed:3,200
- Avg Likes per Tweet:0.8
- Avg Retweets per Tweet:0.2
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,200 tweetsThe account maintains a steady engagement rate with a focus on customer service interactions. It also shares important announcements and statements, which contribute to its engagement profile.
0.8
Avg Likes/Tweet
0.2
Avg Retweets/Tweet
2,570
Total Likes
506
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
1
75th Percentile
130
Top Tweet
0.02
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
24.8%
Original
73.2%
Replies
1.1%
Retweets
0.9%
Quotes
0.0%
Threads
0.9%
With Media
22.0%
With Links
4.8%
With #Tags
82.7%
With @Mentions
14.3%
With Emojis
157
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
2.95
Reply/Original Ratio
0.88
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
77.7%
Weekday Posts
22.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,200 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 34 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,200 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience includes customers seeking support, store updates, and information about Homebase's policies. It also targets individuals interested in community initiatives and social responsibility.
Good
Audience Quality
19.5%
Suspicion Index
28.4%
Low-Quality %
58
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
47.7%
Empty Bio
16.4%
<10 Tweets
10.3%
Mass Following (>2K)
0.0%
New (<90 days)
36.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
85.4%
No URL
9.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
5,594,383
Total Potential Reach
58
Median Follower Reach
195
75th Percentile Reach
5.1%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
62.0%
Creators
6,205 accounts
21.5%
Consumers
2,151 accounts
16.4%
Dormant
1,644 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
33
Verified Followers
0.33% of total
1,396
Protected Accounts
13.96% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @SinghLions | 1,327,408 | Restaurateur | Food, Travel, Influencer |
| @philtufnell | 348,026 | Cricketer | Cricket, Commentator, Wine |
| @robtswthrayguns | 256,971 | Inventor | synthwave, NFT, NSFW |
| @collectibulldog | 175,632 | Collector | bulldogs, mental health, advocacy |
| @actnforchildren | 129,271 | Charity | Children, Support, Opportunity |
| @Depheruk | 121,001 | - | - |
| @BBCTheOneShow | 98,958 | TV Presenter | Topical stories, big name guests, TV show |
| @ao | 91,020 | Retailer | Electricals, Delivery, Help |
| @dickndom | 70,881 | Entertainers | Comedy, Entertainment, DJ |
| @jasonclay | 48,038 | Entrepreneur | entrepreneurship, marketing, acting |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,226
Followers With Bio
4,774
Followers Without Bio
52.26%
% With Bio
47.74%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,200 analyzed528
Combined Engagement
479
Total Likes
49
Total Retweets
106
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
40%
With @Mentions
80%
With Links
Topical Analysis:
We are committed to creating a safe environment in our stores for both our team members and customers. We stand with @Channel4. #StandAgainstRacism https://t.co/5R9LtWzJLZ
@annabarlow14 Hi Anna, we’ve very sorry to hear that you were fined by the operator of one of our carparks. We’ve just sent you a private message so we can arrange for this to be cancelled. Thanks, the Homebase team
From tomorrow, all our UK stores will reopen with strict social distancing controls in place to protect our teams and customers. Gnome matter what, let’s keep each other safe. https://t.co/80N4UQe6py
From all of us at Homebase... https://t.co/8wWAF3Kzmc
A message to our customers. For more information visit https://t.co/JeJRFQEOLm. https://t.co/lyEyKwcvyL
Key Insights & Takeaways
The account prioritizes customer service and support, which is evident through direct messages and responses to customer concerns. It actively communicates company policies and initiatives, such as safety measures and social responsibility. The use of hashtags like #StandAgainstRacism highlights the brand's involvement in social and community issues.
Strengths
- + Established follower base of 60,583
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Homebase_uk reveals an growing Twitter presence with 60,583 followers. The account demonstrates a conversation-first approach, averaging 1.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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