STA Travel UK
For anyone who has ever fought & lost the urge to see what's out there #StartTheAdventure Contact our Cares team on @STATravelCares
89,754
Followers
796
Following
30,103
Tweets
918.3
Avg Engagement
563
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @STATravel_UK's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-06-23
- Verification:No
- Location:United Kingdom
Data Summary
- Tweets Analyzed:3,129
- Avg Likes per Tweet:4.5
- Avg Retweets per Tweet:913.8
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,129 tweetsThe account has a high average number of retweets, indicating strong audience interaction. However, the average likes are relatively low, suggesting a focus on retweet-driven engagement rather than likes.
4.5
Avg Likes/Tweet
913.8
Avg Retweets/Tweet
14,181
Total Likes
2,859,233
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
6
75th Percentile
256,969
Top Tweet
10.23
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
36.0%
Original
48.7%
Replies
12.8%
Retweets
2.5%
Quotes
0.0%
Threads
2.5%
With Media
40.9%
With Links
17.2%
With #Tags
72.0%
With @Mentions
50.1%
With Emojis
110
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.35
Reply/Original Ratio
0.2
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
91.0%
Weekday Posts
9.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,129 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 399 retweets (13% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,129 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience is likely travel enthusiasts, adventurers, and individuals seeking unique travel experiences. They are interested in stories, promotions, and company values.
Good
Audience Quality
15.3%
Suspicion Index
18.9%
Low-Quality %
157
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
30.5%
Empty Bio
12.6%
<10 Tweets
17.9%
Mass Following (>2K)
0.0%
New (<90 days)
20.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
66.6%
No URL
7.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
30,654,924
Total Potential Reach
157
Median Follower Reach
453
75th Percentile Reach
12.5%
>1K followers
1.6%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
69.7%
Creators
6,970 accounts
17.7%
Consumers
1,768 accounts
12.6%
Dormant
1,262 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
45
Verified Followers
0.45% of total
1,586
Protected Accounts
15.86% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @Caspar_Lee | 4,907,242 | YouTuber | comedy, vlogging, travel |
| @Joe_Sugg | 4,687,385 | Entertainer | Entertainment, Comedy, Theatre |
| @lifeaseva | 4,547,436 | Influencer | sustainability, energy, lifestyle |
| @6BillionPeople | 2,024,716 | - | - |
| @soledadobrien | 1,317,110 | Journalist | working, mom, journalist |
| @FCDOGovUK | 1,080,354 | Diplomacy | International relations, Security, Poverty |
| @ericschiffer | 699,810 | CEO | business, media, author |
| @LadyGemmaMassey | 406,116 | Model | Glamour, British, Implants |
| @ceoworld | 299,703 | CEO | business, leadership, journalism |
| @bdnews24 | 224,311 | News Aggregator | Bangladesh, News, Independent |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,954
Followers With Bio
3,046
Followers Without Bio
69.54%
% With Bio
30.46%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,129 analyzed839,861
Combined Engagement
0
Total Likes
839,861
Total Retweets
167,972
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @Audreyrosenstei: my dog made a huge mess and then had the audacity to just sit and chill while i cleaned it up i mean LOOK AT HIS LITTLE ARM https://t.co/T8dJxxEYac
RT @H0bbitQueen: My boss texted me this video earlier and said “if you don’t like this, you’re fired.” https://t.co/n9RTuPZeJs
RT @arunkarra_: me after the smallest inconvenience https://t.co/TuNNrlOzpg
This Tweet from @STATravel_UK has been withheld in: This Tweet from @YoungJMuzik has been withheld in response to a report from the copyright holder. Learn more.
RT @axwaclawski: His own snoring woke him up and I cannot stop laughing https://t.co/wBV4rELESw
Key Insights & Takeaways
The account uses hashtags effectively to promote campaigns and engage followers. They highlight unique travel opportunities and company values to build brand identity. Their engagement is heavily reliant on retweets, indicating a community-driven approach.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 89,754
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @STATravel_UK reveals an well-established Twitter presence with 89,754 followers. The account demonstrates a conversation-first approach, averaging 918.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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