London Business School
Official tweets from one of the world's leading business schools. We are minds alive.
184,438
Followers
1,069
Following
31,487
Tweets
8.1
Avg Engagement
2,549
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @LBS's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-03-23
- Verification:Yes
- Location:London
Data Summary
- Tweets Analyzed:3,243
- Avg Likes per Tweet:4.5
- Avg Retweets per Tweet:3.6
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,243 tweetsThe account maintains a consistent level of engagement with average likes and retweets. The content is designed to spark discussion and awareness.
4.5
Avg Likes/Tweet
3.6
Avg Retweets/Tweet
14,498
Total Likes
11,795
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
3
Median Retweets
9
75th Percentile
1,839
Top Tweet
0.04
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
46.4%
Original
1.5%
Replies
50.7%
Retweets
1.4%
Quotes
0.0%
Threads
0.2%
With Media
54.3%
With Links
52.3%
With #Tags
89.7%
With @Mentions
5.5%
With Emojis
195
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.03
Reply/Original Ratio
0.03
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
97.9%
Weekday Posts
2.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,243 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,645 retweets (51% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,243 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes students, faculty, and professionals interested in business education and global affairs. The content is tailored to engage business leaders and academics.
Average
Audience Quality
25.7%
Suspicion Index
26.2%
Low-Quality %
38
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
33.3%
Empty Bio
28.6%
<10 Tweets
16.4%
Mass Following (>2K)
0.0%
New (<90 days)
54.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
78.2%
No URL
19.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
64,498,799
Total Potential Reach
38
Median Follower Reach
181
75th Percentile Reach
6.3%
>1K followers
0.8%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
49.0%
Creators
24,491 accounts
22.4%
Consumers
11,203 accounts
28.6%
Dormant
14,306 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
782
Verified Followers
0.77% of total
12,744
Protected Accounts
12.62% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,100,313 | Wrestler | Wrestling, Motivation, Self-promotion |
| @waleedalfarraj | 7,420,868 | TV Host | sports, media, entertainment |
| @MissMalini | 2,617,435 | Blogger | Bollywood, Fashion, Beauty |
| @hinaparvezbutt | 2,500,423 | Politician | Politics, Leadership, Writing |
| @6BillionPeople | 2,033,584 | - | - |
| @Ricamconsult | 1,509,095 | Economista | Economia, Humor, Influência |
| @padillabela | 1,432,470 | - | - |
| @soledadobrien | 1,317,707 | Journalist | working, mom, journalist |
| @GeorgePapa19 | 1,114,793 | Author | Politics, Author, Deep State |
| @consuelosaav | 1,113,142 | Journalist | Politics, Journalism, Education |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
67,429
Followers With Bio
33,567
Followers Without Bio
66.76%
% With Bio
33.24%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,243 analyzed3,691
Combined Engagement
2,834
Total Likes
857
Total Retweets
738
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
40%
With @Mentions
60%
With Links
Topical Analysis:
Further to our post of 22 September 2022 concerning a series of social media posts regarding protests in Iran; we confirm the School no longer has a relationship with the individual who sent these tweets. https://t.co/bRp3abrsU1
London Business School is aware of a series of social media posts regarding protests in Iran. The School is dedicated to ensuring an inclusive and tolerant environment. We have today taken appropriate and proportionate action in respect of the sending of these tweets. https://t.c
RT @HelenBevanTweet: When we think about the future we want for our organisations beyond Covid, top of the list has to be how we humanise o…
London Business School would like to make it clear that the personal views and opinions of people who work for the School as stated on social media channels do not represent the views of the organisation. https://t.co/3K9uq2mHSn
RT @JuanAntolinDiaz: New paper with Paolo Surico @LBS !! We look at 125 years of data and study the long-run effects of government spending…
Key Insights & Takeaways
The account frequently addresses global events and social issues, reflecting its commitment to inclusivity and awareness. It emphasizes the importance of personal opinions and views, highlighting the diversity of perspectives within the institution. The content is structured to inform and engage, with a focus on transparency and clarity in communication.
Strengths
- + Established follower base of 184,438
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @LBS reveals an growing Twitter presence with 184,438 followers. The account demonstrates a content-creator strategy, averaging 8.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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