Periódico Zócalo
La mejor información y cobertura completa en Coahuila con Zócalo Saltillo, Monclova, Piedras Negras y Acuña.
229,017
Followers
2,969
Following
685,602
Tweets
1.1
Avg Engagement
1,835
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @PeriodicoZocalo's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-12-29
- Verification:No
- Location:Coahuila de Zaragoza
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:0.7
- Avg Retweets per Tweet:0.4
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsOn average, tweets receive 18 likes and 15 retweets, indicating moderate engagement. The top tweets often include video links and trending local topics, which may drive higher interaction.
0.7
Avg Likes/Tweet
0.4
Avg Retweets/Tweet
2,327
Total Likes
1,156
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
1
75th Percentile
90
Top Tweet
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
98.4%
Original
1.5%
Replies
0.1%
Retweets
0.0%
Quotes
0.0%
Threads
0.0%
With Media
98.8%
With Links
96.2%
With #Tags
13.5%
With @Mentions
15.3%
With Emojis
192
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.02
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
73.0%
Weekday Posts
27.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 3 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience is likely residents of Coahuila and nearby areas such as Saltillo, Monclova, and Piedras Negras. The content is tailored to local interests and events.
Below Average
Audience Quality
38.8%
Suspicion Index
57.6%
Low-Quality %
2
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
65.6%
Empty Bio
62.2%
<10 Tweets
4.7%
Mass Following (>2K)
0.0%
New (<90 days)
74.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
96.0%
No URL
49.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
22,355,336
Total Potential Reach
2
Median Follower Reach
15
75th Percentile Reach
2.3%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
21.5%
Creators
10,758 accounts
16.3%
Consumers
8,158 accounts
62.2%
Dormant
31,084 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
79
Verified Followers
0.08% of total
6,192
Protected Accounts
6.13% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @BeatsByAssassin | 2,262,681 | Multitalented | Actor, Director, Rapper |
| @OMCHH_org | 1,752,074 | - | - |
| @DiarioTalCual | 1,580,028 | News Outlet | Noticias, reportajes, análisis |
| @20m | 1,506,382 | News Outlet | Not provided. |
| @conagua_clima | 1,442,610 | Meteorologist | weather, meteorology, Mexico |
| @tatclouthier | 993,756 | Politician | Economy, Citizen, Mexico |
| @JohnMAckerman | 867,565 | Academic | Law, Sociology, Journalism |
| @SancadillaNorte | 770,096 | Sports Journalist | Sports, News, Columnist |
| @TeamCoco | 672,042 | Comedy | comedy, late night, entertainment |
| @SabrinaSabrok | 599,697 | Entertainer | Music, TV, Modeling |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
30,673
Followers With Bio
70,324
Followers Without Bio
30.37%
% With Bio
69.63%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed245
Combined Engagement
114
Total Likes
131
Total Retweets
49
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
40%
With @Mentions
80%
With Links
Topical Analysis:
#Espectáculos: Belinda cumplió el sueño de una niña ciega que quería conocerla. La subió al escenario para que sus fans la aplaudieran https://t.co/poODQP9TGK
#VIDEO: Elementos de la Guardia Nacional y hombres armados se enfrentan a balazos en Nuevo Laredo, Tamaulipas https://t.co/kl6SYiEnpS
El Tribunal Electoral de #Coahuila declaró la inexistencia de actos anticipados de campaña atribuidos a Manolo Jiménez Salinas, candidato de la Alianza Ciudadana por la Seguridad, tras ser denunciado por el Partido del Trabajo. https://t.co/1b3qCqCXLt
Jóvenes son pilar de #Coahuila; Manolo Jiménez impulsará a nuevas generaciones https://t.co/Pk52B27svN @PeriodicoZocalo @TeleSaltillo #Saltillo #PiedrasNegras #RamosArizpe #Nacional #Seguridad #México #Internacional
RT @luiscarlosplata: ¡Alabado sea El Señor!: USA entregará casi 5 mil MDP a México incautados a Javier Villarreal, ex Tesorero de Moreira I…
Key Insights & Takeaways
The account focuses heavily on local news and events, particularly in Coahuila and border regions. It uses multimedia content like videos to attract attention and increase engagement. Top tweets often highlight crime, politics, and entertainment, which are likely to resonate with the local audience.
Strengths
- + Established follower base of 229,017
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @PeriodicoZocalo reveals an growing Twitter presence with 229,017 followers. The account demonstrates a content-creator strategy, averaging 1.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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