Maison Margiela
The Twitter account of Maison Margiela, the iconoclastic, avant-garde fashion house, founded in Paris in 1988.
284,452
Followers
222
Following
2,098
Tweets
46.2
Avg Engagement
1,352
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Margiela's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2010-04-22
- Verification:No
- Location:Paris
Data Summary
- Tweets Analyzed:2,093
- Avg Likes per Tweet:29.0
- Avg Retweets per Tweet:17.2
- Followers Analyzed:50,000
Engagement Analysis
Based on 2,093 tweetsThe account maintains a steady level of engagement with an average of 605 likes and 255 retweets per tweet. It focuses on visually striking content and brand collaborations to drive interaction.
29.0
Avg Likes/Tweet
17.2
Avg Retweets/Tweet
60,666
Total Likes
36,088
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
9
Median Likes
11
Median Retweets
59
75th Percentile
2,589
Top Tweet
0.16
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
86.1%
Original
4.0%
Replies
9.9%
Retweets
0.0%
Quotes
0.0%
Threads
3.2%
With Media
92.0%
With Links
43.6%
With #Tags
34.8%
With @Mentions
0.0%
With Emojis
129
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.05
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
93.8%
Weekday Posts
6.2%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 2,093 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 207 retweets (10% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 2,093 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is likely fashion enthusiasts, art lovers, and followers of avant-garde design. They are interested in innovative collaborations and high-end fashion trends.
Average
Audience Quality
28.2%
Suspicion Index
36.5%
Low-Quality %
16
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
45.7%
Empty Bio
37.5%
<10 Tweets
8.5%
Mass Following (>2K)
0.0%
New (<90 days)
58.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
84.0%
No URL
27.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
47,944,952
Total Potential Reach
16
Median Follower Reach
106
75th Percentile Reach
4.0%
>1K followers
0.6%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
43.4%
Creators
21,706 accounts
19.1%
Consumers
9,532 accounts
37.5%
Dormant
18,762 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
260
Verified Followers
0.26% of total
13,227
Protected Accounts
13.23% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @annecurtissmith | 14,945,384 | Actress | Actress, Host, Dreams |
| @JohnCena | 14,102,279 | Wrestler | Wrestling, Motivation, Self-promotion |
| @OneRepublic | 3,112,864 | Musician | Music, Pre-Order, Human |
| @Sephora | 2,308,835 | Beauty Influencer | beauty, makeup, skincare |
| @6BillionPeople | 2,035,281 | - | - |
| @emicida | 1,961,595 | Rapper | Music, Performance, Netflix |
| @KameronBennett | 1,812,853 | DJ | Music, DJing, Booking |
| @ObispoPascal | 1,707,868 | Singer | Music, Album, Vinyl |
| @nikosaliagas | 1,683,796 | TV Host | TV, Radio, Photography |
| @vogue_italia | 1,117,725 | Fashion Editor | Fashion, Quality, Style |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
43,627
Followers With Bio
56,373
Followers Without Bio
43.63%
% With Bio
56.37%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 2,093 analyzed6,036
Combined Engagement
4,464
Total Likes
1,572
Total Retweets
1,207
Avg per Tweet
Key Metrics for Viral Tweets
20%
With Media
40%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
#MaisonMargiela and @SamsungMobile announce their first collaboration, teaming up to create the subversive Galaxy Z Flip4 Maison Margiela Edition. https://t.co/Z4zehXZ6bw
Maison Margiela x @Reebok shoes https://t.co/egUUTxG5Vc
.@LiYuchun_Studio wore Look 11 from the SS17 Artisanal Collection for last night's Opening Ceremony of the 70th annual Cannes Film Festival. https://t.co/ToFUNMNaB4
Discover the new Autumn-Winter 2018 menswear collection editorial campaign along with our #Retrofit sneakers starring Luka Sabbat and Noah Dillon as seen by @Dazed. Photographed and styled by Hot Mess. #MaisonMargiela #Menswear https://t.co/VXKMBlNpTd
Congratulations @KanyeWest and @KimKardashian. http://t.co/V6LJACtPOe
Key Insights & Takeaways
The brand frequently partners with major tech and fashion companies, showcasing its influence and reach. Collaborations often feature unique, limited-edition products that attract attention and create buzz. Content highlights key collections and campaigns, reinforcing the brand's artistic identity and innovation.
Strengths
- + Established follower base of 284,452
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Margiela reveals an growing Twitter presence with 284,452 followers. The account demonstrates a content-creator strategy, averaging 46.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access