Laureus
Official global account of Laureus. A global sporting movement celebrating the world’s greatest athletes and the power of sport to change lives.
169,275
Followers
2,381
Following
23,433
Tweets
288.1
Avg Engagement
500
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @LaureusSport's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-03-24
- Verification:No
- Location:Not specified
Data Summary
- Tweets Analyzed:3,238
- Avg Likes per Tweet:126.4
- Avg Retweets per Tweet:161.6
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,238 tweetsThe account has a high average number of likes and retweets, indicating strong audience interaction. The engagement is driven by emotionally compelling and high-profile content related to sports and athletes.
126.4
Avg Likes/Tweet
161.6
Avg Retweets/Tweet
409,376
Total Likes
523,339
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
12
Median Likes
4
Median Retweets
83
75th Percentile
101,704
Top Tweet
1.7
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
56.8%
Original
21.3%
Replies
18.6%
Retweets
3.3%
Quotes
0.0%
Threads
0.2%
With Media
70.4%
With Links
67.5%
With #Tags
83.8%
With @Mentions
76.6%
With Emojis
205
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.38
Reply/Original Ratio
0.18
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
81.8%
Weekday Posts
18.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,238 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 601 retweets (19% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,238 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is likely sports enthusiasts, fans of notable athletes, and individuals interested in the impact of sports on personal development. They are engaged with content that showcases inspirational stories and major sporting events.
Average
Audience Quality
23.6%
Suspicion Index
18.9%
Low-Quality %
111
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
29.3%
Empty Bio
15.2%
<10 Tweets
28.8%
Mass Following (>2K)
0.0%
New (<90 days)
47.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
83.6%
No URL
8.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
208,725,816
Total Potential Reach
111
Median Follower Reach
403
75th Percentile Reach
11.8%
>1K followers
1.7%
>10K followers
0.6%
>50K followers
0.4%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
66.1%
Creators
33,067 accounts
18.7%
Consumers
9,351 accounts
15.2%
Dormant
7,582 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
357
Verified Followers
0.35% of total
9,926
Protected Accounts
9.83% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @LFC | 23,651,811 | Sports Team | Football, Anti-hate, Unity |
| @ICC | 19,133,163 | Sports Governance | Cricket, Sports, Global |
| @RafaelNadal | 15,725,667 | Tennis Player | Tennis, Sports, Athlete |
| @JohnCena | 14,100,832 | Wrestler | Wrestling, Motivation, Self-promotion |
| @warriors | 8,291,237 | Sports Team | basketball, championships, fan pride |
| @Max33Verstappen | 3,293,356 | Racing Driver | F1, Red Bull Racing, Pushing Limits |
| @diarioas | 3,261,249 | Sports News | Deporte, Noticias, Directo |
| @MonsterEnergy | 3,018,112 | Energy Drink | Energy drinks, extreme sports, lifestyle |
| @patriciajaniot | 2,986,906 | Journalist | Periodista, Conductora, Presidenta |
| @MissMalini | 2,617,223 | Blogger | Bollywood, Fashion, Beauty |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
67,289
Followers With Bio
33,707
Followers Without Bio
66.63%
% With Bio
33.37%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,238 analyzed300,749
Combined Engagement
0
Total Likes
300,749
Total Retweets
60,150
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @MarcusRashford: An Open Letter to all MPs in Parliament... #maketheUturn Please retweet and tag your local MPs https://t.co/GXuUxFJdcv
RT @MarcusRashford: I don’t even know what to say. Just look at what we can do when we come together, THIS is England in 2020.
RT @tonyhawk: Happy Birthday to me! #THPS 🎮🛹 https://t.co/XGuVZ2VPD2
RT @ManUtd: A hero. An inspiration. One of our own. We are so proud of you, @MarcusRashford ❤️ https://t.co/haAb0m2I4u
RT @LewisHamilton: https://t.co/ePJQp5AlB2
Key Insights & Takeaways
The content often highlights young athletes achieving remarkable feats, showcasing the potential of talent at an early age. There is a focus on overcoming adversity, such as athletes with physical challenges, which resonates deeply with followers. Celebrating global sporting events and iconic athletes helps maintain a broad and diverse audience interest.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 169,275
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @LaureusSport reveals an well-established Twitter presence with 169,275 followers. The account demonstrates a content-creator strategy, averaging 288.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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