Tim Burrowes - Unmade
Publisher of email newsletter Unmade. Author of book Media Unmade. Founder of Mumbrella, back in the day. English-Australian. Or maybe Australian-English
153,628
Followers
34,670
Following
19,047
Tweets
274.1
Avg Engagement
1,637
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @timburrowes's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-09-10
- Verification:No
- Location:Sisters Beach TAS
Data Summary
- Tweets Analyzed:3,234
- Avg Likes per Tweet:8.0
- Avg Retweets per Tweet:266.1
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,234 tweetsHis tweets receive a high number of likes and retweets, indicating a dedicated and active audience. The engagement suggests his content is both relevant and thought-provoking.
8.0
Avg Likes/Tweet
266.1
Avg Retweets/Tweet
25,850
Total Likes
860,652
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
5
75th Percentile
358,351
Top Tweet
1.78
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
48.7%
Original
29.7%
Replies
16.1%
Retweets
5.5%
Quotes
0.0%
Threads
0.2%
With Media
61.1%
With Links
11.6%
With #Tags
41.2%
With @Mentions
0.8%
With Emojis
114
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.61
Reply/Original Ratio
0.34
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
81.6%
Weekday Posts
18.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,234 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 521 retweets (16% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,234 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersHis audience likely includes media professionals, journalists, and communication enthusiasts. They are interested in media trends, analysis, and industry insights.
Below Average
Audience Quality
44.2%
Suspicion Index
70.3%
Low-Quality %
1
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
74.5%
Empty Bio
75.4%
<10 Tweets
5.2%
Mass Following (>2K)
0.0%
New (<90 days)
78.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
89.5%
No URL
66.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
67,119,611
Total Potential Reach
1
Median Follower Reach
6
75th Percentile Reach
4.2%
>1K followers
0.9%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
14.3%
Creators
7,171 accounts
10.3%
Consumers
5,150 accounts
75.4%
Dormant
37,679 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
219
Verified Followers
0.22% of total
3,351
Protected Accounts
3.32% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,101,334 | Wrestler | Wrestling, Motivation, Self-promotion |
| @6BillionPeople | 2,033,189 | - | - |
| @ha2936 | 1,890,370 | Influencer | Love, People, Hate |
| @professorgreen | 1,665,784 | Musician | Music, Food, Philosophy |
| @JETAR9 | 1,527,124 | Inspirational Speaker | Spirituality, Happiness, Clarity |
| @MurrayNewlands | 1,518,472 | Contributor | pop art, art, entrepreneurship |
| @KimDotcom | 1,365,171 | Entrepreneur | Entrepreneur, Gamer, Internet Freedom |
| @SinghLions | 1,333,696 | Restaurateur | Food, Travel, Influencer |
| @soledadobrien | 1,317,885 | Journalist | working, mom, journalist |
| @LollyDaskal | 1,232,392 | Leadership Expert | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
27,756
Followers With Bio
73,241
Followers Without Bio
27.48%
% With Bio
72.52%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,234 analyzed766,182
Combined Engagement
0
Total Likes
766,182
Total Retweets
153,236
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
20%
With Links
Topical Analysis:
RT @elonmusk: I hope that even my worst critics remain on Twitter, because that is what free speech means
RT @elonmusk: 🚀💫♥️ Yesss!!! ♥️💫🚀 https://t.co/0T9HzUHuh6
RT @SkyAndyHughes: Everyone should watch this. Sky News team comes under fire from Russian forces in Kyiv, despite making it clear they’re…
RT @carolecadwalla: It hasn’t sunk in yet but…SOME NEWS. I am so profoundly grateful & relieved. Thank you to the judge, my stellar lega…
RT @WaterstonesPicc: A customer has just bought a 2021 calendar. Sir, we admire your optimism.
Key Insights & Takeaways
He frequently shares commentary on media and communication trends, often with a critical and analytical tone. He uses Twitter as a platform to discuss industry issues and share insights from his newsletter and book. His tweets often reference current events and media-related topics, indicating a focus on real-time analysis.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 153,628
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @timburrowes reveals an well-established Twitter presence with 153,628 followers. The account demonstrates a content-creator strategy, averaging 274.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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