EDD
The official account of the California Employment Development Department. #WorkingInCA #CAjobs
75,138
Followers
640
Following
10,635
Tweets
22.3
Avg Engagement
422
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @CA_EDD's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-11-17
- Verification:No
- Location:California
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:18.8
- Avg Retweets per Tweet:3.5
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,249 tweetsThe account maintains moderate engagement with an average of 421 likes and 48 retweets per tweet. Verified accounts make up a small percentage, indicating a mix of public and private interactions.
18.8
Avg Likes/Tweet
3.5
Avg Retweets/Tweet
61,229
Total Likes
11,286
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
1
Median Retweets
20
75th Percentile
626
Top Tweet
0.3
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
46.8%
Original
48.0%
Replies
4.5%
Retweets
0.7%
Quotes
0.0%
Threads
0.0%
With Media
68.8%
With Links
32.6%
With #Tags
47.0%
With @Mentions
16.1%
With Emojis
228
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.03
Reply/Original Ratio
0.15
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
90.3%
Weekday Posts
9.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 146 retweets (4% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes Californians seeking unemployment benefits, job seekers, and individuals affected by employment-related policies. It also targets businesses and organizations needing information on employment regulations.
Average
Audience Quality
23.9%
Suspicion Index
28.6%
Low-Quality %
19
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
36.6%
Empty Bio
33.2%
<10 Tweets
6.5%
Mass Following (>2K)
0.0%
New (<90 days)
49.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
89.3%
No URL
20.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
3,132,357
Total Potential Reach
19
Median Follower Reach
88
75th Percentile Reach
3.7%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
37.0%
Creators
3,701 accounts
29.8%
Consumers
2,975 accounts
33.2%
Dormant
3,324 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
54
Verified Followers
0.54% of total
954
Protected Accounts
9.54% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @THE_THEO_FORD | 474,355 | - | - |
| @MarshaCollier | 231,459 | Author | Social Media, eBay, Customer Service |
| @richfocus_ | 79,637 | - | - |
| @MichelleRhee | 67,606 | Education Advocate | Education, Advocacy, Reform |
| @amunra__ | 63,859 | Student | Football, Scholar, Other |
| @amandadeibert | 51,260 | TV writer | TV, Comic Books, LGBTQ+ |
| @CaltransHQ | 50,847 | Transportation | Transportation, California, Roads |
| @EricRoberts | 47,437 | Actor | PiBakeShop, KeatonSimons, janbaronhunt |
| @natlawreview | 39,831 | - | - |
| @biz_articles_ | 38,611 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,336
Followers With Bio
3,664
Followers Without Bio
63.36%
% With Bio
36.64%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed2,760
Combined Engagement
2,022
Total Likes
738
Total Retweets
552
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
20%
With @Mentions
60%
With Links
Topical Analysis:
Are you receiving tweets or direct messages from accounts claiming to be EDD or EDD representatives offering assistance? We will not contact you via social media to discuss your claim. Report fake accounts: https://t.co/iSQcbXVoNK
IRS announced that the first $10,200 of unemployment compensation paid in 2020 are nontaxable. Already filed your 2020 tax return? Do not file an amended return, IRS will automatically refund money to those who filed before the recent changes made by the American Rescue Plan.
For weeks of unemployment between December 27, 2020, and September 4, 2021, EDD will automatically add $300 in federal unemployment compensation on top of your current weekly benefit amount. You do not need to do anything. https://t.co/nt5NwjXRqH
RT @CAgovernor: This heat wave is set to be the hottest & longest on record in CA for September. We are now heading into the worst part of it - the risk of outages is real. Your efforts have paid off so far, but we need everyone to double down to save energy after 4pm. https
Today through April 17, EDD will be phasing in #PEUC benefits for approximately 700K #Californians who exhausted all their benefits. This means eligible claimants who exhausted PEUC benefits and have been waiting for additional weeks, will be able to certify for benefits
Key Insights & Takeaways
The account frequently shares updates on unemployment benefits and tax policies, which are critical for its audience. It emphasizes official communication and warns against scams, highlighting its role in public service. The content is informative and policy-focused, aligning with its mission to support employment and economic stability.
Strengths
- + Established follower base of 75,138
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @CA_EDD reveals an growing Twitter presence with 75,138 followers. The account demonstrates a conversation-first approach, averaging 22.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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