Historic Royal Palaces

Historic Royal Palaces

@HRP_palaces

We are the charity who love and look after Hampton Court Palace, Kensington Palace, the Banqueting House, Kew Palace, @HillsCastle and 🌷🌻 @TowerOfLondon 🌺🌼

London, UK https://www.hrp.org.uk/ Joined 2009-01-28 Date of Analysis: Dec 16, 2025

158,590

Followers

1,210

Following

24,028

Tweets

74.4

Avg Engagement

1,457

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @HRP_palaces's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-01-28
  • Verification:No
  • Location:London, UK

Data Summary

  • Tweets Analyzed:3,248
  • Avg Likes per Tweet:60.2
  • Avg Retweets per Tweet:14.2
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,248 tweets

The account consistently receives a high number of likes and retweets, indicating strong audience interaction. Its posts often align with major royal events, which likely drive engagement.

60.2

Avg Likes/Tweet

14.2

Avg Retweets/Tweet

195,505

Total Likes

46,049

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

0

Median Retweets

51

75th Percentile

4,958

Top Tweet

0.47

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

20.3%

Original

70.1%

Replies

8.0%

Retweets

1.5%

Quotes

0.0%

Threads

6.9%

With Media

33.3%

With Links

18.3%

With #Tags

69.0%

With @Mentions

55.9%

With Emojis

167

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

3.46

Reply/Original Ratio

0.19

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

86.5%

Weekday Posts

13.5%

Weekend Posts

Top Hashtags

#hamptoncourtpalace (193) #kensingtonpalace (88) #otd (72) #palacephoto (55) #behindcloseddoors (34) #askgloriana (21) #towersuperbloom (20) #platinumjubilee (18) #royalstyle (14) #kewpalace (13)

Most Mentioned

@toweroflondon (397) @hrp (136) @lucy_worsley (121) @hillscastle (79) @rct (48) @tracyborman (45) @channel5_tv (30) @hrp_palaces (23) @hampcourtpal (15) @historicengland (14)

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Content Strategy Analysis

Based on 3,248 tweets

Content Type Distribution

Content Breakdown

Original Tweets 659 (20%)
Replies 2,278 (70%)
Retweets 261 (8%)
Quote Tweets 50 (2%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 261 retweets (8% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,248 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience primarily consists of history enthusiasts, royal fans, and general followers interested in British heritage. The account's content appeals to both casual followers and those with a deeper interest in royal history.

Average

Audience Quality

23.2%

Suspicion Index

25.0%

Low-Quality %

64

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

36.8%

Empty Bio

19.8%

<10 Tweets

18.9%

Mass Following (>2K)

0.0%

New (<90 days)

47.7%

Low Ratio (<0.1)

0.0%

New (<180 days)

84.0%

No URL

13.1%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

62,591,122

Total Potential Reach

64

Median Follower Reach

280

75th Percentile Reach

9.2%

>1K followers

1.0%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

62.3%

Creators

31,169 accounts

17.9%

Consumers

8,927 accounts

19.8%

Dormant

9,904 accounts

342

Verified Followers

0.68% of total

9.5%

Professional Bios

founder, dev, analyst, etc.

0.11

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

London, England (1,379) London (816) United Kingdom (673) England, United Kingdom (564) UK (306) United States (290) Canada (157) London, UK (139) England (133) South East, England (121)

485

Verified Followers

0.48% of total

13,429

Protected Accounts

13.3% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,101,247 Wrestler Wrestling, Motivation, Self-promotion
@MuseumModernArt 5,252,822 Museum art, contemporary, museum
@radioleary 2,656,592 - -
@saatchi_gallery 1,850,833 Art Gallery contemporary art, culture, London grads
@UKParliament 1,645,568 Government government, scrutiny, discussion
@SinghLions 1,333,695 Restaurateur Food, Travel, Influencer
@soledadobrien 1,317,868 Journalist working, mom, journalist
@richardpbacon 1,218,426 Presenter BBC, LA, Instagram
@SadiqKhan 1,153,423 Politician Politics, Environment, London
@mrjamesob 1,135,766 Radio Host Politics, Radio, Author

Top Keywords in Follower Bios

history (4,490) love (3,677) lover (2,434) life (2,261) views (2,160) music (2,021) art (1,814) sheher (1,609) world (1,380) london (1,353)

Top Hashtags in Follower Bios

#history (96) #blm (86) #art (67) #travel (63) #resist (59) #blacklivesmatter (54) #london (48) #music (48) #heritage (46) #maga (41)

56,815

Followers With Bio

44,184

Followers Without Bio

56.25%

% With Bio

43.75%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,248 analyzed

19,214

Combined Engagement

17,336

Total Likes

1,878

Total Retweets

3,843

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

20%

With @Mentions

100%

With Links

Topical Analysis:

Royal History Heritage Preservation Royal Events Public Engagement Historical Education
Historic Royal Pala…
@HRP_palaces

Today we send our best wishes to Her Majesty The Queen, on this her 96th birthday. 🎉 We look forward to a series of celebrations at the palaces in honour of HM The Queen in this very special Platinum Jubilee year. https://t.co/7HdRcvEVjf

2022-04-21
Retweets: 390 Likes: 4,568 Engagement: 4,958
Historic Royal Pala…
@HRP_palaces

Historic Royal Palaces joins the Royal Family and millions of people across the country in mourning the death of His Royal Highness The Prince Philip, Duke of Edinburgh. We extend our heartfelt condolences to Her Majesty The Queen and the Royal Family. https://t.co/Q6YTP0GPrg

2021-04-09
Retweets: 575 Likes: 3,698 Engagement: 4,273
Historic Royal Pala…
@HRP_palaces

This year HM The Queen became the first British monarch to celebrate a Platinum Jubilee. 👑 #PlatinumJubilee Read about the history of Royal Jubilees 👉 https://t.co/zePM9PmtC0 📷 Alamy https://t.co/vl9LcJbRGt

2022-06-02
Retweets: 353 Likes: 3,723 Engagement: 4,076
Historic Royal Pala…
@HRP_palaces

We join millions of people around the world in mourning the death of Her Majesty, Queen Elizabeth II. Her Majesty was our longest reigning monarch and will be remembered for a remarkable lifetime of service. Our thoughts are with the Royal Family at this time. https://t.co/qZVY6

2022-09-08
Retweets: 294 Likes: 2,875 Engagement: 3,169
Historic Royal Pala…
@HRP_palaces

👑 New Yeoman Warder uniforms! 👑 The wait is over, today our Yeoman Warders at the @TowerOfLondon will wear their new uniforms for the very first time, bearing HM King Charles III's cypher! https://t.co/szADJF4z4J

2023-04-24
Retweets: 266 Likes: 2,472 Engagement: 2,738

Key Insights & Takeaways

The account leverages royal milestones to boost engagement and visibility. Content is often tied to national events, which helps maintain relevance and interest. Verified status and credibility enhance trust and follower interaction.

Strengths

  • + Established follower base of 158,590
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @HRP_palaces reveals an growing Twitter presence with 158,590 followers. The account demonstrates a conversation-first approach, averaging 74.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025