Manchester Airport

Manchester Airport

@manairport

We’re here to help with your travel queries from Manchester Airport, the UK's global gateway in the North ✈️ Online Monday-Friday 8am-8pm 💬

Manchester, England https://www.manchesterairport.co.uk/ Joined 2009-02-02 Date of Analysis: Dec 16, 2025

291,060

Followers

82,606

Following

99,114

Tweets

5.5

Avg Engagement

1,687

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @manairport's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-02-02
  • Verification:No
  • Location:Manchester, England

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:3.5
  • Avg Retweets per Tweet:2.0
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

The account maintains a consistent level of engagement with average likes and retweets per tweet. It uses hashtags and promotions to drive interaction and visibility.

3.5

Avg Likes/Tweet

2.0

Avg Retweets/Tweet

11,333

Total Likes

6,465

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

0

Median Retweets

1

75th Percentile

2,638

Top Tweet

0.02

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

20.2%

Original

77.8%

Replies

1.6%

Retweets

0.4%

Quotes

0.0%

Threads

0.3%

With Media

40.2%

With Links

7.7%

With #Tags

89.4%

With @Mentions

34.1%

With Emojis

203

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

3.85

Reply/Original Ratio

0.25

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

76.2%

Weekday Posts

23.8%

Weekend Posts

Top Hashtags

#taketimetakecaretakeflight (34) #onetoomany (32) #m56 (20) #win (11) #bluemonday (11) #gettravelsmart (10) #claimyourfame (9) #famebypacorabanne (9) #yournewt2 (7) #j7 (7)

Most Mentioned

@manairport (135) @jet2tweets (53) @tuiuk (49) @worlddutyfree (43) @easyjet (32) @ryanair (30) @highwaysnwest (26) @aerlingus (23) @manchesterairp (20) @homeoffice (18)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 657 (20%)
Replies 2,528 (78%)
Retweets 52 (2%)
Quote Tweets 13 (0%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 52 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience is travelers interested in UK destinations and promotions. Followers are likely looking for travel deals, event opportunities, and customer support.

Average

Audience Quality

25.4%

Suspicion Index

34.3%

Low-Quality %

33

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

48.8%

Empty Bio

28.7%

<10 Tweets

11.4%

Mass Following (>2K)

0.0%

New (<90 days)

49.6%

Low Ratio (<0.1)

0.0%

New (<180 days)

88.7%

No URL

19.8%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

20,506,961

Total Potential Reach

33

Median Follower Reach

166

75th Percentile Reach

5.1%

>1K followers

0.4%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

51.6%

Creators

25,822 accounts

19.6%

Consumers

9,824 accounts

28.7%

Dormant

14,354 accounts

141

Verified Followers

0.28% of total

5.7%

Professional Bios

founder, dev, analyst, etc.

0.1

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Manchester, England (1,785) United Kingdom (987) England, United Kingdom (810) Manchester (752) North West, England (608) Liverpool, England (431) London, England (333) UK (332) Liverpool (288) London (211)

243

Verified Followers

0.24% of total

12,446

Protected Accounts

12.32% of total

8 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@C5N 3,006,357 News Outlet Travel, Photography, News
@fernandinho 1,940,245 Footballer Football, Brazil, UK
@chris_kammy 1,898,847 Football pundit Football, TV, Singing
@passagensaereas 1,803,134 Travel Blogger Travel, Promotions, Alerts
@aesquinca 1,199,761 Radio Host Rock, Positive Impact, Education
@EamonnHolmes 1,103,904 TV Presenter TV, Trustee, Television
@nationalrailenq 1,059,964 Transportation trains, updates, support
@CSuiteConfess 1,004,053 Executive Coach #MeToo, Executives, Navigating
@StartupPro 981,671 Entrepreneurship Entrepreneurship, Technology, Investing
@metoffice 939,503 Meteorologist Weather, Warnings, App

Top Keywords in Follower Bios

love (3,806) life (2,556) views (2,396) travel (2,065) manchester (1,861) mum (1,614) music (1,415) lover (1,414) family (1,363) world (1,204)

Top Hashtags in Follower Bios

#avgeek (137) #mufc (132) #travel (125) #manchester (97) #lfc (90) #ynwa (83) #aviation (68) #glazersout (39) #fbpe (35) #jft97 (32)

50,173

Followers With Bio

50,826

Followers Without Bio

49.68%

% With Bio

50.32%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

6,621

Combined Engagement

2,558

Total Likes

4,063

Total Retweets

1,324

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

100%

With Hashtags

80%

With @Mentions

40%

With Links

Topical Analysis:

Travel Promotions Giveaways Seasonal Events Customer Engagement Brand Collaborations
Manchester Airport
@manairport

We have another #GIVEAWAY! Get your globe out &amp; start dreaming of your PERFECT destination. 👀🎁 You could #WIN an £1000 Travel Voucher to put towards your next trip! 🔥 To enter: Follow us, RT this post 🔁 &amp; GUESS THE DESTINATION BEING DESCRIBED! ⬇️ *Winner announced Fri

2022-12-19
Retweets: 1,613 Likes: 1,025 Engagement: 2,638
Manchester Airport
@manairport

Time to spread some CHEER! We're giving you the chance to #WIN a pair of Bose QuietComfort Earbuds II from @inmotionstoreUK. ❄️ To enter our #ChristmasGiveaway🎅, follow us, RT this post 🔁 &amp; GUESS THE DESTINATION BEING DESCRIBED TO CLAIM THE PRIZE! ⬇️ *Winner announced Frid

2022-12-05
Retweets: 783 Likes: 522 Engagement: 1,305
Manchester Airport
@manairport

'Tis the season of giving...! 🎄 Get ready to fill your baskets, you could #WIN a £500 voucher to spend in @WorldDutyFree! 💸 To enter our #ChristmasGiveaway🎅, follow us, RT this post 🔁 &amp; GUESS THE DESTINATION BEING DESCRIBED TO CLAIM THE PRIZE! ⬇️ *Winner announced Friday h

2022-12-14
Retweets: 730 Likes: 500 Engagement: 1,230
Manchester Airport
@manairport

Ever wanted to spend St Patrick's Day in Belfast or Dublin? Here's your chance! #WIN 2x return flights to Belfast or Dublin from @manairport with @AerLingus ✈️ To enter, like and retweet this post, follow @manairport &amp; @AerLingus and tag who you would take with you 🍀 https

2023-03-02
Retweets: 457 Likes: 511 Engagement: 968
Manchester Airport
@manairport

RT @NATS: An urgent message for all UK airspace users. #avgeeks https://t.co/nbm81lTBVU

2022-12-24
Retweets: 480 Likes: 0 Engagement: 480

Key Insights & Takeaways

The account frequently runs giveaways to boost engagement and follower interaction. Seasonal and holiday-themed tweets are a key strategy for driving participation. Collaborations with brands like Bose and Aer Lingus are used to enhance the appeal of promotions.

Strengths

  • + Established follower base of 291,060
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @manairport reveals an growing Twitter presence with 291,060 followers. The account demonstrates a conversation-first approach, averaging 5.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025