90,079
Followers
2,345
Following
16,911
Tweets
1.3
Avg Engagement
588
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @OralB's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-03-09
- Verification:Yes
- Location:Not specified
Data Summary
- Tweets Analyzed:3,229
- Avg Likes per Tweet:1.1
- Avg Retweets per Tweet:0.2
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,229 tweetsThe account has moderate engagement with an average of 261 likes and 53 retweets per tweet. The engagement is likely driven by product announcements and health-related content.
1.1
Avg Likes/Tweet
0.2
Avg Retweets/Tweet
3,440
Total Likes
780
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
0
75th Percentile
2,784
Top Tweet
0.01
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
6.2%
Original
93.5%
Replies
0.2%
Retweets
0.1%
Quotes
0.0%
Threads
0.8%
With Media
19.8%
With Links
1.1%
With #Tags
100.0%
With @Mentions
7.3%
With Emojis
230
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
15.18
Reply/Original Ratio
0.43
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
97.7%
Weekday Posts
2.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,229 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 7 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,229 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience is primarily interested in dental care, innovation, and health initiatives. They are likely to be consumers, healthcare professionals, and individuals concerned with oral health.
Average
Audience Quality
26.3%
Suspicion Index
23.9%
Low-Quality %
53
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
33.5%
Empty Bio
22.3%
<10 Tweets
23.9%
Mass Following (>2K)
0.0%
New (<90 days)
56.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
80.2%
No URL
14.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
73,617,986
Total Potential Reach
53
Median Follower Reach
203
75th Percentile Reach
6.2%
>1K followers
0.7%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
57.5%
Creators
5,748 accounts
20.2%
Consumers
2,021 accounts
22.3%
Dormant
2,231 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
94
Verified Followers
0.94% of total
1,372
Protected Accounts
13.72% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @jimmyfallon | 50,611,840 | Comedian | Comedy, TV, Music |
| @JohnCena | 14,094,933 | Wrestler | Wrestling, Motivation, Self-promotion |
| @solalexasch | 681,279 | Musician | Music, Travel, Tattoos |
| @DanceMomHolly | 548,101 | Educator | Dance, Education, Motherhood |
| @Laura88Lee | 540,770 | Influencer | beauty, makeup, lifestyle |
| @THE_THEO_FORD | 472,812 | - | - |
| @OnlyVikingos | 399,638 | Football Fan | Football, Real Madrid, Passion |
| @NYCFC | 399,430 | - | - |
| @PoeCasanova | 372,280 | Poet | Music, Poetry, Romance |
| @dorafigueiredo | 284,385 | Influencer | Feminism, Mental Health, Relationships |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,652
Followers With Bio
3,348
Followers Without Bio
66.52%
% With Bio
33.48%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,229 analyzed3,058
Combined Engagement
2,473
Total Likes
585
Total Retweets
612
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
@pr1ncessc4stle Bonjour dindasse, Soyez la bienvenue à nous envoyer un message privé afin que nous puissions nous occuper de vous davantage! À bientôt!
RT @ProcterGamble: Equality. Justice. Action. Now. P&G and our family of brands are committing $5 million to #TakeOnRace, a fund supporting organizations fighting systemic bias and inequality. Learn more: Equality. Justice. Action. Now. https://t.co/6fAdOT5bEC https://t.co/
INTRODUCING Oral-B iO10 - 2022 @CES Innovation Award Honoree. The @OralB iO electric toothbrush is about to get even better with the revolutionary iOSense™ technology. Join our waitlist https://t.co/FIuDd1ZEIR #OralBWOW #CES2022 https://t.co/jKxPMorDI4
All kids deserve healthy smiles! 😁 💙 @oralb and @crest are proud to partner with @ChristinaMilian on #ClosingTheSmileGap to end oral health inequity for kids in America. Join us in our journey using #ClosingTheSmileGap and following @oralb and @Crest 📸: @christinamilian https://t
Join @OralB and @ProcterGamble and #LeadWithLove in 2021. https://t.co/rPAd8OQTvR
Key Insights & Takeaways
The account frequently collaborates with influencers and partners to promote oral health initiatives. It emphasizes innovation and technological advancements in dental care products. There is a focus on inclusivity and addressing oral health inequity through partnerships.
Strengths
- + Established follower base of 90,079
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @OralB reveals an growing Twitter presence with 90,079 followers. The account demonstrates a conversation-first approach, averaging 1.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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