CAL FIRE
Official Twitter Account of CAL FIRE
492,271
Followers
118
Following
24,135
Tweets
85.1
Avg Engagement
4,672
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @CAL_FIRE's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-02-18
- Verification:Yes
- Location:Sacramento, CA
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:61.7
- Avg Retweets per Tweet:23.3
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account averages 1,131 likes and 388 retweets per tweet, indicating strong audience interaction. Its verified status and consistent posting contribute to its engagement levels.
61.7
Avg Likes/Tweet
23.3
Avg Retweets/Tweet
200,543
Total Likes
75,881
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
43
Median Likes
15
Median Retweets
91
75th Percentile
2,983
Top Tweet
0.17
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
81.1%
Original
9.5%
Replies
7.4%
Retweets
2.0%
Quotes
0.0%
Threads
0.5%
With Media
93.2%
With Links
80.1%
With #Tags
65.7%
With @Mentions
1.1%
With Emojis
200
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.12
Reply/Original Ratio
0.28
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
74.1%
Weekday Posts
25.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 239 retweets (7% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes residents of California, emergency responders, and environmental stakeholders. Followers are likely interested in real-time updates on wildfires and public safety information.
Below Average
Audience Quality
38.6%
Suspicion Index
60.9%
Low-Quality %
2
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
67.0%
Empty Bio
63.4%
<10 Tweets
3.9%
Mass Following (>2K)
0.0%
New (<90 days)
71.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
92.4%
No URL
54.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
24,606,919
Total Potential Reach
2
Median Follower Reach
19
75th Percentile Reach
2.3%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
22.5%
Creators
11,254 accounts
14.1%
Consumers
7,043 accounts
63.4%
Dormant
31,703 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
970
Verified Followers
0.96% of total
10,282
Protected Accounts
10.18% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,024 | Wrestler | Wrestling, Motivation, Self-promotion |
| @ChloeGMoretz | 2,877,620 | Actress | feminism, empowerment, equality |
| @StephanieAbrams | 1,955,132 | Meteorologist | Weather, Meteorology, Morning TV |
| @timoreilly | 1,667,196 | Entrepreneur | Technology, Innovation, Future |
| @reddeemergencia | 1,067,631 | Emergency Response | Emergency Response, Citizen Corporation, National Network |
| @NOH8Campaign | 801,772 | Activism | equality, bullying, discrimination |
| @localscale | 612,135 | Platform Developer | impact, acceleration, initiatives |
| @PopWrapped | 500,897 | Entertainment News | Entertainment, Pop-culture, Fandoms |
| @AdviceToWriters | 469,799 | - | - |
| @GeraldoRivera | 378,023 | Reporter | family, friendship, journalism |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
38,957
Followers With Bio
62,041
Followers Without Bio
38.57%
% With Bio
61.43%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed9,650
Combined Engagement
7,100
Total Likes
2,550
Total Retweets
1,930
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
20%
With @Mentions
60%
With Links
Topical Analysis:
All but 3 of the Top 20 Largest #Wildfires have occurred since 2000, with 3 of these large & damaging wildfires occurring just this year. As we enter fall, which is known to have the largest & most destructive wildfires, we want to remind you that now is the time to be pr
Video from the #Chaparralfire burning in Riverside and San Diego counties shows the conditions that firefighters are facing in the 2021 fire season. Do your part to prevent wildfires. #California #CALFIRE #Wildfire #OneLessSpark #Prevent Video credit: Jeff Hall https://t.co/ZDfYS
Labor Day was declared a national holiday in 1894 and pays tribute to the contributions and achievements of workers across the United States. On this Labor Day, we thank the entire CAL FIRE team for their hard work and dedication each and every day! Happy #LaborDay! https://t.co
Ever wonder what it’s like to fight fire from the air – in the dark? Take a quick ride with our pilots at night as work to combat the #FairviewFire in Riverside County. Utilizing the CAL FIRE Hawks night flying technology provides us another tool to tackle wildfires after dark. h
Let's make the S-70i CAL FIRE Hawk @LEGO_Group design a buildable reality! Create an account to show your support for this idea. You can only vote once per account so tell your friends! Together, we can help make this a real CAL FIRE LEGO set. Vote here https://t.co/bqrMbkk96G ht
Key Insights & Takeaways
The account highlights the increasing frequency and severity of wildfires since 2000, emphasizing the need for preparedness. It uses video content to provide a visual representation of current fire conditions and firefighter challenges. Recent tweets also touch on historical events like Labor Day, suggesting a broader focus on public awareness and community engagement.
Strengths
- + Established follower base of 492,271
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @CAL_FIRE reveals an growing Twitter presence with 492,271 followers. The account demonstrates a content-creator strategy, averaging 85.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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