CAL FIRE

CAL FIRE

@CAL_FIRE

Official Twitter Account of CAL FIRE

Sacramento, CA Joined 2009-02-18 Date of Analysis: Dec 16, 2025

492,271

Followers

118

Following

24,135

Tweets

85.1

Avg Engagement

4,672

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @CAL_FIRE's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-02-18
  • Verification:Yes
  • Location:Sacramento, CA

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:61.7
  • Avg Retweets per Tweet:23.3
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

The account averages 1,131 likes and 388 retweets per tweet, indicating strong audience interaction. Its verified status and consistent posting contribute to its engagement levels.

61.7

Avg Likes/Tweet

23.3

Avg Retweets/Tweet

200,543

Total Likes

75,881

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

43

Median Likes

15

Median Retweets

91

75th Percentile

2,983

Top Tweet

0.17

Engagement per 1K Followers

Normalized influence metric

Long Tail

Engagement Pattern

Mix of hits and regular posts

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

81.1%

Original

9.5%

Replies

7.4%

Retweets

2.0%

Quotes

0.0%

Threads

0.5%

With Media

93.2%

With Links

80.1%

With #Tags

65.7%

With @Mentions

1.1%

With Emojis

200

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.12

Reply/Original Ratio

0.28

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

74.1%

Weekday Posts

25.9%

Weekend Posts

Top Hashtags

#dixiefire (306) #caldorfire (132) #ca (73) #redflagwarning (60) #criticalfireweather (59) #oakfire (55) #monumentfire (49) #riverfire (42) #mosquitofire (38) #fawnfire (38)

Most Mentioned

@calfireaeu (203) @calfireneu (199) @calfire_butteco (170) @lassennf (159) @calfireshu (158) @calfiresku (152) @calfiretgu (147) @calfirelmu (105) @natlparkservice (105) @calfiresandiego (90)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,637 (81%)
Replies 308 (9%)
Retweets 239 (7%)
Quote Tweets 66 (2%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 239 retweets (7% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience includes residents of California, emergency responders, and environmental stakeholders. Followers are likely interested in real-time updates on wildfires and public safety information.

Below Average

Audience Quality

38.6%

Suspicion Index

60.9%

Low-Quality %

2

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

67.0%

Empty Bio

63.4%

<10 Tweets

3.9%

Mass Following (>2K)

0.0%

New (<90 days)

71.6%

Low Ratio (<0.1)

0.0%

New (<180 days)

92.4%

No URL

54.7%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

24,606,919

Total Potential Reach

2

Median Follower Reach

19

75th Percentile Reach

2.3%

>1K followers

0.3%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

22.5%

Creators

11,254 accounts

14.1%

Consumers

7,043 accounts

63.4%

Dormant

31,703 accounts

420

Verified Followers

0.84% of total

3.8%

Professional Bios

founder, dev, analyst, etc.

0.03

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

California, USA (1,178) Los Angeles, CA (508) San Francisco, CA (391) California (333) San Diego, CA (327) United States (289) Sacramento, CA (253) Los Angeles (114) USA (106) San Francisco (106)

970

Verified Followers

0.96% of total

10,282

Protected Accounts

10.18% of total

4 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,105,024 Wrestler Wrestling, Motivation, Self-promotion
@ChloeGMoretz 2,877,620 Actress feminism, empowerment, equality
@StephanieAbrams 1,955,132 Meteorologist Weather, Meteorology, Morning TV
@timoreilly 1,667,196 Entrepreneur Technology, Innovation, Future
@reddeemergencia 1,067,631 Emergency Response Emergency Response, Citizen Corporation, National Network
@NOH8Campaign 801,772 Activism equality, bullying, discrimination
@localscale 612,135 Platform Developer impact, acceleration, initiatives
@PopWrapped 500,897 Entertainment News Entertainment, Pop-culture, Fandoms
@AdviceToWriters 469,799 - -
@GeraldoRivera 378,023 Reporter family, friendship, journalism

Top Keywords in Follower Bios

love (2,428) life (1,779) mom (1,315) lover (1,000) california (834) family (816) wife (802) retired (764) music (751) world (745)

Top Hashtags in Follower Bios

#blm (132) #resist (77) #maga (51) #voteblue (49) #blacklivesmatter (49) #bitcoin (34) #1 (31) #2a (28) #lgbtq (26) #bluecrew (22)

38,957

Followers With Bio

62,041

Followers Without Bio

38.57%

% With Bio

61.43%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

9,650

Combined Engagement

7,100

Total Likes

2,550

Total Retweets

1,930

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

80%

With Hashtags

20%

With @Mentions

60%

With Links

Topical Analysis:

Wildfires Emergency Response Public Safety Environmental Awareness Community Engagement Historical Context
CAL FIRE
@CAL_FIRE

All but 3 of the Top 20 Largest #Wildfires have occurred since 2000, with 3 of these large &amp; damaging wildfires occurring just this year. As we enter fall, which is known to have the largest &amp; most destructive wildfires, we want to remind you that now is the time to be pr

2021-09-10
Retweets: 1,116 Likes: 1,867 Engagement: 2,983
CAL FIRE
@CAL_FIRE

Video from the #Chaparralfire burning in Riverside and San Diego counties shows the conditions that firefighters are facing in the 2021 fire season. Do your part to prevent wildfires. #California #CALFIRE #Wildfire #OneLessSpark #Prevent Video credit: Jeff Hall https://t.co/ZDfYS

2021-08-29
Retweets: 693 Likes: 1,752 Engagement: 2,445
CAL FIRE
@CAL_FIRE

Labor Day was declared a national holiday in 1894 and pays tribute to the contributions and achievements of workers across the United States. On this Labor Day, we thank the entire CAL FIRE team for their hard work and dedication each and every day! Happy #LaborDay! https://t.co

2021-09-06
Retweets: 307 Likes: 1,551 Engagement: 1,858
CAL FIRE
@CAL_FIRE

Ever wonder what it’s like to fight fire from the air – in the dark? Take a quick ride with our pilots at night as work to combat the #FairviewFire in Riverside County. Utilizing the CAL FIRE Hawks night flying technology provides us another tool to tackle wildfires after dark. h

2022-09-11
Retweets: 217 Likes: 992 Engagement: 1,209
CAL FIRE
@CAL_FIRE

Let's make the S-70i CAL FIRE Hawk @LEGO_Group design a buildable reality! Create an account to show your support for this idea. You can only vote once per account so tell your friends! Together, we can help make this a real CAL FIRE LEGO set. Vote here https://t.co/bqrMbkk96G ht

2021-11-22
Retweets: 217 Likes: 938 Engagement: 1,155

Key Insights & Takeaways

The account highlights the increasing frequency and severity of wildfires since 2000, emphasizing the need for preparedness. It uses video content to provide a visual representation of current fire conditions and firefighter challenges. Recent tweets also touch on historical events like Labor Day, suggesting a broader focus on public awareness and community engagement.

Strengths

  • + Established follower base of 492,271
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @CAL_FIRE reveals an growing Twitter presence with 492,271 followers. The account demonstrates a content-creator strategy, averaging 85.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025