Cadbury UK
Your fave chocolate since 1824 🍫💜
310,159
Followers
5,168
Following
70,056
Tweets
8.5
Avg Engagement
696
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @CadburyUK's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2010-06-04
- Verification:Yes
- Location:Bournville
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:7.1
- Avg Retweets per Tweet:1.4
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsCadburyUK's tweets receive a high number of likes and retweets, indicating strong audience interaction. The use of trending hashtags and viral references boosts engagement further.
7.1
Avg Likes/Tweet
1.4
Avg Retweets/Tweet
22,943
Total Likes
4,595
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
1
75th Percentile
4,066
Top Tweet
0.03
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
3.5%
Original
95.7%
Replies
0.2%
Retweets
0.6%
Quotes
0.0%
Threads
0.2%
With Media
63.1%
With Links
5.5%
With #Tags
95.8%
With @Mentions
39.6%
With Emojis
160
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
27.27
Reply/Original Ratio
2.38
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
98.8%
Weekday Posts
1.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 8 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is primarily young adults and teenagers who enjoy humor, pop culture, and chocolate. They are likely interested in limited edition products and trending topics.
Average
Audience Quality
21.3%
Suspicion Index
25.9%
Low-Quality %
52
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
40.7%
Empty Bio
18.3%
<10 Tweets
13.2%
Mass Following (>2K)
0.0%
New (<90 days)
44.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
87.8%
No URL
11.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
139,028,956
Total Potential Reach
52
Median Follower Reach
207
75th Percentile Reach
6.4%
>1K followers
0.6%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
62.0%
Creators
30,980 accounts
19.8%
Consumers
9,883 accounts
18.3%
Dormant
9,137 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
657
Verified Followers
0.66% of total
13,804
Protected Accounts
13.8% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @ChelseaFC | 24,472,289 | Football Club | Football, Champions League, Chelsea |
| @LFC | 23,627,272 | Sports Team | Football, Anti-hate, Unity |
| @ManCity | 15,761,757 | Football Club | Football, Champions, Manchester |
| @JohnCena | 14,103,205 | Wrestler | Wrestling, Motivation, Self-promotion |
| @SpursOfficial | 8,621,756 | Sports Team | Football, Soccer, #COYS |
| @hazardeden10 | 7,270,367 | Footballer | Football, Belgium, Chelsea |
| @elliegoulding | 6,248,143 | Singer | Music, Fitness, Strength |
| @GNev2 | 5,502,349 | Sports Commentator | Football, Analysis, Motivation |
| @themichaelowen | 3,789,341 | Footballer | football, sports, pundit |
| @radioleary | 2,657,579 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
60,242
Followers With Bio
39,758
Followers Without Bio
60.24%
% With Bio
39.76%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed8,930
Combined Engagement
7,214
Total Likes
1,716
Total Retweets
1,786
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
20%
With @Mentions
100%
With Links
Topical Analysis:
Safe to say we’ve been @iamblackpeppa stans from Episode 1… but we couldn’t stop thinking about the fate of Paulette Cherry’s phenomenal headpiece. 😫 So we put our Bournville chocolatiers to WERK! 👑🍫 Tag @iamblackpeppa below so we can get them their crown! #TeamBlackPeppa https:
Shhhhhhhhhhhhhhhhh! Here’s your chance to get your hands on a new limited edition #TwirlCaramel bar. Just follow the instructions on the link, and keep it lipped 😉 We’re trying to #ControlTwirlHype 🤫https://t.co/fTSbZqE11u
We'll just leave this here... #PanFlake #PancakeDay #ShroveTuesday https://t.co/W4iB8TMIyJ
To celebrate #TwirlOrangeUnlimitedEdition we're touring four cities across the UK offering the chance to win a same day doorstep delivery. Keep an eye out here from 8am tomorrow to see if we're coming to a location near you! T&Cs https://t.co/3iaoPiPRTQ https://t.co/RI89iSeQO
Pssst... Want a free #TwirlCaramel? Try retweeting the below tweet...👇 But please don't tell anyone we said this and help us #ControlTwirlHype https://t.co/ACxvFAyXNV
Key Insights & Takeaways
The account leverages pop culture and viral moments to create relatability and engagement. Limited edition product drops are a key strategy to drive follower interaction and sales. Humor and casual tone help build a friendly and approachable brand image.
Strengths
- + Established follower base of 310,159
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @CadburyUK reveals an growing Twitter presence with 310,159 followers. The account demonstrates a conversation-first approach, averaging 8.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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