ESA

ESA

@esa

European Space Agency, keeping you posted on European space activities. Please see our Privacy Notice: https://www.esa.int/connectwithus

Europe https://www.esa.int/ Joined 2009-02-20 Date of Analysis: Dec 16, 2025

1,744,280

Followers

967

Following

59,886

Tweets

225.6

Avg Engagement

16,273

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @esa's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mega Influencer (1M+)
  • Account Age:2009-02-20
  • Verification:Yes
  • Location:Europe

Data Summary

  • Tweets Analyzed:3,248
  • Avg Likes per Tweet:166.0
  • Avg Retweets per Tweet:59.6
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,248 tweets

The account consistently receives a high number of likes and retweets, indicating strong audience interaction. Visual and informative tweets, such as those featuring the James Webb Space Telescope, drive engagement and interest.

166.0

Avg Likes/Tweet

59.6

Avg Retweets/Tweet

539,123

Total Likes

193,485

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

6

Median Likes

23

Median Retweets

210

75th Percentile

16,954

Top Tweet

0.13

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

22.8%

Original

27.6%

Replies

35.7%

Retweets

13.8%

Quotes

0.0%

Threads

1.5%

With Media

51.0%

With Links

51.0%

With #Tags

79.7%

With @Mentions

49.6%

With Emojis

155

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

1.21

Reply/Original Ratio

0.39

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

81.7%

Weekday Posts

18.3%

Weekend Posts

Top Hashtags

#artemis (359) #cm22 (87) #forwardtothemoon (83) #esawebtv (73) #orionesm (70) #esajuice (65) #webb (64) #mtgi1 (56) #vegac (52) #sentinel2 (51)

Most Mentioned

@esaspaceflight (357) @nasa_orion (273) @esa (232) @esa_eo (181) @aschbacherjosef (180) @nasa (157) @astrosamantha (153) @airbusspace (142) @nasaartemis (129) @esaoperations (111)

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Content Strategy Analysis

Based on 3,248 tweets

Content Type Distribution

Content Breakdown

Original Tweets 742 (23%)
Replies 898 (28%)
Retweets 1,159 (36%)
Quote Tweets 449 (14%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 1,159 retweets (36% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,248 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience includes space enthusiasts, scientists, educators, and the general public interested in space exploration. The content appeals to both casual followers and those with a deeper interest in astronomy and space science.

Below Average

Audience Quality

38.6%

Suspicion Index

56.7%

Low-Quality %

3

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

63.7%

Empty Bio

60.8%

<10 Tweets

4.4%

Mass Following (>2K)

0.0%

New (<90 days)

76.4%

Low Ratio (<0.1)

0.0%

New (<180 days)

92.1%

No URL

49.7%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

17,289,197

Total Potential Reach

3

Median Follower Reach

21

75th Percentile Reach

1.8%

>1K followers

0.3%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

21.7%

Creators

10,861 accounts

17.4%

Consumers

8,719 accounts

60.8%

Dormant

30,420 accounts

410

Verified Followers

0.82% of total

4.0%

Professional Bios

founder, dev, analyst, etc.

0.04

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

India (155) United States (152) France (103) London, England (101) Earth (83) United Kingdom (75) Paris, France (70) Dhaka, Bangladesh (60) İstanbul, Türkiye (56) Pakistan (52)

864

Verified Followers

0.86% of total

9,666

Protected Accounts

9.67% of total

3 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,105,466 Wrestler Wrestling, Motivation, Self-promotion
@BluRadioCo 3,469,442 Radio Station Music, News, Entertainment
@miguelhotero 1,928,095 Journalist Politics, Journalism, Leadership
@AsteroidWatch 1,281,035 - -
@JDaIey 1,226,666 Owner Esports, Gaming, Sponsorship
@kaansezyum 989,263 Unknown -
@Davos 921,769 Event Organizer Economics, Global Issues, Technology
@Arkunir 830,140 Footballer Football, Music, Gaming
@senerabdullatif 767,743 Academic Politics, Economics, Education
@skylarclouds 539,912 Writer Books, Words, Cure

Top Keywords in Follower Bios

love (1,206) life (1,024) space (972) student (837) science (771) engineer (703) world (634) lover (537) music (448) enthusiast (433)

Top Hashtags in Follower Bios

#bitcoin (46) #ai (32) #crypto (31) #btc (30) #space (30) #nft (28) #1 (28) #science (25) #blm (20) #web3 (19)

38,288

Followers With Bio

61,712

Followers Without Bio

38.29%

% With Bio

61.71%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,248 analyzed

47,992

Combined Engagement

36,679

Total Likes

11,313

Total Retweets

9,598

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

20%

With @Mentions

80%

With Links

Topical Analysis:

Space Exploration Scientific Research Astronomy Technology Space Missions Public Engagement

Key Insights & Takeaways

The ESA frequently highlights major space missions and discoveries, which attract a wide audience. Visual content, such as images from the James Webb Space Telescope, significantly boosts engagement. The account maintains a professional tone while making complex scientific topics accessible to the public.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 1,744,280
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @esa reveals an well-established Twitter presence with 1,744,280 followers. The account demonstrates a conversation-first approach, averaging 225.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025