NFIB
NFIB is a member-driven organization advocating for small and independent businesses in Washington, D.C. & all 50 states. We are the voice of small business.
121,806
Followers
3,774
Following
20,973
Tweets
7.1
Avg Engagement
1,909
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @NFIB's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-04-29
- Verification:No
- Location:Washington, DC
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:3.2
- Avg Retweets per Tweet:3.9
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,249 tweetsOn average, NFIB tweets receive around 105 likes and 35 retweets, indicating moderate engagement. The account's verified status is low, suggesting a mix of personal and organizational followers.
3.2
Avg Likes/Tweet
3.9
Avg Retweets/Tweet
10,270
Total Likes
12,638
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
2
Median Retweets
8
75th Percentile
646
Top Tweet
0.06
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
77.1%
Original
5.6%
Replies
9.7%
Retweets
7.6%
Quotes
0.0%
Threads
0.0%
With Media
90.6%
With Links
81.5%
With #Tags
63.1%
With @Mentions
0.5%
With Emojis
234
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.07
Reply/Original Ratio
0.79
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
92.7%
Weekday Posts
7.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 314 retweets (10% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes small business owners, policymakers, and advocacy groups interested in business-friendly policies. The content also appeals to those following political races and legislative actions.
Good
Audience Quality
17.9%
Suspicion Index
16.1%
Low-Quality %
199
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
26.9%
Empty Bio
10.7%
<10 Tweets
29.7%
Mass Following (>2K)
0.0%
New (<90 days)
23.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
57.8%
No URL
5.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
116,715,127
Total Potential Reach
199
Median Follower Reach
614
75th Percentile Reach
15.6%
>1K followers
1.5%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
68.5%
Creators
34,242 accounts
20.8%
Consumers
10,385 accounts
10.7%
Dormant
5,373 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,243
Verified Followers
1.23% of total
9,610
Protected Accounts
9.52% of total
10 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,101,209 | Wrestler | Wrestling, Motivation, Self-promotion |
| @IvankaTrump | 10,512,431 | Advisor | Family, Advisor, Entrepreneurship |
| @hrw | 5,085,720 | Human Rights | Human Rights, Abuses, Advocacy |
| @MCHammer | 3,179,910 | Filmmaker | #Dubnation, #RaiderNation, #FilmMaker |
| @DanaPerino | 2,361,434 | News Anchor | Fox News, Politics, News |
| @BeatsByAssassin | 2,261,087 | Multitalented | Actor, Director, Rapper |
| @UniNoticias | 2,232,501 | News Outlet | Noticias, Comunidad hispana, Acontecer mundial |
| @charliekirk11 | 2,163,059 | Political Commentator | Conservative, Politics, Christianity |
| @scrowder | 2,053,394 | Comedian | Conservative, Comedy, Podcasts |
| @JoyAnnReid | 2,051,076 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
75,282
Followers With Bio
25,711
Followers Without Bio
74.54%
% With Bio
25.46%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed1,686
Combined Engagement
372
Total Likes
1,314
Total Retweets
337
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
RT @marcorubio: Hearing reports that some big banks are creating unnecessary restrictions on #SmallBusiness applying for #PPPloan https://…
RT @WhiteHouse: There are two big ways Washington can affect healthcare: Work to expand the range of affordable, high-quality options avail…
RT @SBAgov: Happy National #SmallBusinessWeek! We're celebrating the contributions of America's 30 million small businesses May 5-11, 2019.…
NFIB FedPAC is proud to endorse @MayraFlores2022 for re-election to represent #TX34. "She has pledged to support policies that will boost job growth and oppose costly mandates & regulations..." - @nfib_tx's Annie Spilman. https://t.co/Q3FG5edksW #VoiceOfSmallBusiness #Texas h
Thankful for @RandPaul for listening to KY #smallbiz & voting no on #HR6201, which would impose costly and unsustainable mandates on #smallbiz in the commonwealth and across our country.
Key Insights & Takeaways
NFIB frequently endorses candidates who support small business interests, highlighting political alignment. The account emphasizes policy issues such as job growth, inflation, and regulatory burdens on small businesses. Engagement appears to be driven by political content and endorsements rather than general advocacy posts.
Strengths
- + Established follower base of 121,806
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @NFIB reveals an growing Twitter presence with 121,806 followers. The account demonstrates a content-creator strategy, averaging 7.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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