Swiss Intl Air Lines

Swiss Intl Air Lines

@FlySWISS

Official twitter account of the Airline of Switzerland #flyswiss

Zurich, Switzerland https://www.swiss.com/ Joined 2009-02-24 Date of Analysis: Dec 16, 2025

302,977

Followers

413

Following

104,471

Tweets

4.1

Avg Engagement

2,717

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @FlySWISS's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-02-24
  • Verification:No
  • Location:Zurich, Switzerland

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:3.7
  • Avg Retweets per Tweet:0.5
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

The account maintains a steady level of engagement with an average of 494 likes and 68 retweets per tweet. The use of hashtags and visual content likely contributes to higher interaction rates.

3.7

Avg Likes/Tweet

0.5

Avg Retweets/Tweet

11,957

Total Likes

1,521

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

0

Median Retweets

0

75th Percentile

1,266

Top Tweet

0.01

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

2.0%

Original

98.0%

Replies

0.0%

Retweets

0.0%

Quotes

0.0%

Threads

0.4%

With Media

16.4%

With Links

1.6%

With #Tags

98.1%

With @Mentions

3.0%

With Emojis

169

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

48.24

Reply/Original Ratio

0

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

76.1%

Weekday Posts

23.9%

Weekend Posts

Top Hashtags

#flyswiss (44) #repostsoftheweek (17) #reposts (17) #lxairdeer (8) #swissmagazine (7) #lxmas (7) #crewtips (2) #happyeaster (2) #athandwa (2) #miami (1)

Most Mentioned

@lufthansa (34) @chrisfi65328659 (22) @zakszipper (20) @bilkeesk (19) @jzjoom1 (17) @brockmanneil (16) @biancah92945364 (16) @parveenkamboj00 (15) @carsoncw505 (15) @aliciarossouw (15)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 66 (2%)
Replies 3,184 (98%)
Retweets 0 (0%)
Quote Tweets 0 (0%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience is likely aviation enthusiasts, frequent travelers, and potential customers interested in Swiss Airlines' services. The content also appeals to those who enjoy unique and visually appealing aviation-related content.

Average

Audience Quality

31.3%

Suspicion Index

37.9%

Low-Quality %

13

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

46.6%

Empty Bio

40.8%

<10 Tweets

11.8%

Mass Following (>2K)

0.0%

New (<90 days)

66.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

86.8%

No URL

29.2%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

34,643,187

Total Potential Reach

13

Median Follower Reach

82

75th Percentile Reach

3.5%

>1K followers

0.4%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

36.5%

Creators

18,268 accounts

22.7%

Consumers

11,355 accounts

40.8%

Dormant

20,377 accounts

365

Verified Followers

0.73% of total

5.9%

Professional Bios

founder, dev, analyst, etc.

0.05

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Switzerland (443) Zurich, Switzerland (371) London, England (301) United States (205) India (202) United Kingdom (167) London (154) Schweiz (149) New Delhi, India (136) Dubai, United Arab Emirates (133)

690

Verified Followers

0.68% of total

11,904

Protected Accounts

11.79% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,102,334 Wrestler Wrestling, Motivation, Self-promotion
@Hadithoftheday 2,720,846 Inspirational Speaker space travel, tennis, cooking
@passagensaereas 1,803,118 Travel Blogger Travel, Promotions, Alerts
@MariMoon 1,447,956 Influencer Art, Music, Travel
@SinghLions 1,334,611 Restaurateur Food, Travel, Influencer
@DanielNewman 812,651 Actor WALKINGDEAD, MARVEL, LGBTQ*
@hollyrpeete 784,782 Actress family, advocacy, entertainment
@iownjd 778,144 Lawyer learn, inspire, engage
@WipeHomophobia 697,018 - -
@KenyanTraffic 629,340 Traffic Reporter Travel, Crowdsourced, Traffic

Top Keywords in Follower Bios

travel (3,348) love (2,016) aviation (1,942) life (1,647) world (1,479) business (1,001) lover (923) enthusiast (760) music (730) news (709)

Top Hashtags in Follower Bios

#avgeek (195) #travel (168) #aviation (113) #bitcoin (58) #innovation (41) #ai (38) #btc (32) #food (29) #digital (29) #crypto (28)

53,132

Followers With Bio

47,850

Followers Without Bio

52.62%

% With Bio

47.38%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

3,721

Combined Engagement

3,239

Total Likes

482

Total Retweets

744

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

60%

With Hashtags

0%

With @Mentions

60%

With Links

Topical Analysis:

Aviation Airline Services Brand Promotion Customer Engagement In-Flight Experience Visual Content User Interaction
Swiss Intl Air Lines
@FlySWISS

In 2025, we’ll introduce the Airbus A350-900 to our fleet. 🥳 The modern &amp; efficient aircraft is one of the most silent of its type, stands for a more sustainable aviation and enhances your experience. ✈️ https://t.co/OSodzuR6t5

2022-12-12
Retweets: 178 Likes: 1,088 Engagement: 1,266
Swiss Intl Air Lines
@FlySWISS

This nose glows too! 🔴 If you spot our Red Nosed AirDeer in the skies over Europe, don't forget to tag your pictures with #LXAirDeer to get reposted.📸 https://t.co/DQ2rCcoDWB

2022-12-09
Retweets: 74 Likes: 729 Engagement: 803
Swiss Intl Air Lines
@FlySWISS

SWISS Senses, that’s our new inflight experience as of 2025✈️ Check out our new cabin with timeless colours &amp; top-quality materials, inspired from Switzerland’s unique nature &amp; architectures. 🏔️ For the first time we’ll also have suites in First and parts of Business clas

2023-03-04
Retweets: 68 Likes: 548 Engagement: 616
Swiss Intl Air Lines
@FlySWISS

✨It's Christmas, and we've got the magic of LXmas to prove it. 🎄Enjoy our final Christmas greeting: a collection of our most heartfelt moments this month starring Santa, elves, trolleys, Xmas socks and last but not least: our beloved AirDeer.🎅🧚Happy Holidays❤️#flyswiss #LXmas htt

2022-12-24
Retweets: 87 Likes: 459 Engagement: 546
Swiss Intl Air Lines
@FlySWISS

Today Santa Claus explored a new option of transportation and surprised our guests on our #LXmas flights to/from Amsterdam, Madrid &amp; Thessaloniki by handing out delicious Grittibänz on board.🛫🎅#flyswiss You can find all our LXmas activities here: https://t.co/IV7lr517AZ https

2022-12-06
Retweets: 75 Likes: 415 Engagement: 490

Key Insights & Takeaways

The account emphasizes upcoming fleet updates and new aircraft like the Airbus A350-900. It promotes unique brand elements such as the Red Nosed AirDeer and encourages user-generated content through hashtags. The focus on in-flight experiences highlights efforts to enhance customer satisfaction and brand loyalty.

Strengths

  • + Established follower base of 302,977
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @FlySWISS reveals an growing Twitter presence with 302,977 followers. The account demonstrates a conversation-first approach, averaging 4.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025