Whataburger®
There's pride in every Whataburger. #ProudToServeYou
1,242,315
Followers
171,953
Following
195,802
Tweets
155.4
Avg Engagement
1,109
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Whataburger's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mega Influencer (1M+)
- Account Age:2011-08-11
- Verification:Yes
- Location:Not specified
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:131.9
- Avg Retweets per Tweet:23.5
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account has high average likes and retweets, indicating strong audience interaction. The engagement is driven by both brand promotion and entertainment content.
131.9
Avg Likes/Tweet
23.5
Avg Retweets/Tweet
428,583
Total Likes
76,389
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
0
Median Retweets
5
75th Percentile
106,424
Top Tweet
0.13
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
5.7%
Original
93.6%
Replies
0.2%
Retweets
0.5%
Quotes
0.0%
Threads
0.2%
With Media
19.7%
With Links
1.0%
With #Tags
93.8%
With @Mentions
6.9%
With Emojis
75
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
16.53
Reply/Original Ratio
2.43
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
94.6%
Weekday Posts
5.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 7 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is primarily interested in food, pop culture, and humor. They engage with the brand through likes and retweets, showing a positive sentiment towards the brand.
Below Average
Audience Quality
37.5%
Suspicion Index
58.0%
Low-Quality %
1
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
61.1%
Empty Bio
62.0%
<10 Tweets
4.1%
Mass Following (>2K)
0.0%
New (<90 days)
70.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
93.5%
No URL
54.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
14,346,205
Total Potential Reach
1
Median Follower Reach
25
75th Percentile Reach
2.3%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
25.8%
Creators
12,884 accounts
12.2%
Consumers
6,105 accounts
62.0%
Dormant
31,011 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,028
Verified Followers
1.03% of total
10,240
Protected Accounts
10.24% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JoeNBC | 2,758,800 | Journalist | Politics, News, Unity |
| @scump | 2,271,160 | Professional Gamer | Gaming, eSports, Partner |
| @Zilverk | 1,725,298 | Streamer | VTUBER, NFTS, Twitch |
| @TwitterBusiness | 1,352,677 | - | - |
| @SinghLions | 1,335,183 | Restaurateur | Food, Travel, Influencer |
| @Titans | 1,034,707 | Sports Team | Football, Community, Titans |
| @mattswider | 973,819 | Journalist | PS5, Xbox, GPU |
| @HerschelWalker | 918,686 | Politician | Politics, Sports, Leadership |
| @itzzzmad | 628,899 | - | - |
| @AluraJenson | 554,987 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
51,396
Followers With Bio
48,604
Followers Without Bio
51.4%
% With Bio
48.6%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed159,902
Combined Engagement
115,677
Total Likes
44,225
Total Retweets
31,980
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
20%
With @Mentions
20%
With Links
Topical Analysis:
We know you didn’t ask but we’re team Selena
RT @AlexiissN: In dark times, we look for the light https://t.co/4kYBUTLftM
They’re a 10 but they still call us Waterburger.
Is it time for Whataburger to join the SEC?
Please stop DMing us “What’s your sign?” It is literally a giant orange W.
Key Insights & Takeaways
The brand uses humor and pop culture to connect with its audience. They often reference celebrities and trends to stay relevant. They engage in light-hearted, conversational content that invites interaction.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 1,242,315
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Whataburger reveals an well-established Twitter presence with 1,242,315 followers. The account demonstrates a conversation-first approach, averaging 155.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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