Westpac Bank
We’re here to help with news and support 7am to 10pm AET every single day. Social guidelines: https://www.westpac.com.au/contact-us/social-media/ ABN 33007457141 AFSL/ACL 233714
59,401
Followers
1,326
Following
43,040
Tweets
0.5
Avg Engagement
651
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Westpac's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2008-05-07
- Verification:No
- Location:Australia
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:0.3
- Avg Retweets per Tweet:0.2
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsOn average, tweets receive 18 likes and 7 retweets, indicating moderate engagement. The account's verified status is low, suggesting a mix of personal and official content.
0.3
Avg Likes/Tweet
0.2
Avg Retweets/Tweet
1,098
Total Likes
506
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
0
75th Percentile
51
Top Tweet
0.01
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
7.2%
Original
92.4%
Replies
0.3%
Retweets
0.1%
Quotes
0.0%
Threads
0.0%
With Media
15.8%
With Links
0.6%
With #Tags
95.8%
With @Mentions
1.5%
With Emojis
220
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
12.78
Reply/Original Ratio
0.2
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
81.3%
Weekday Posts
18.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 10 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is likely customers of Westpac and individuals interested in financial news. The content is tailored to inform and support customers regarding banking services and interest rate changes.
Average
Audience Quality
26.6%
Suspicion Index
35.2%
Low-Quality %
22
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
47.2%
Empty Bio
33.2%
<10 Tweets
10.4%
Mass Following (>2K)
0.0%
New (<90 days)
52.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
82.7%
No URL
23.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
4,945,899
Total Potential Reach
22
Median Follower Reach
111
75th Percentile Reach
5.6%
>1K followers
0.8%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
43.7%
Creators
4,374 accounts
23.0%
Consumers
2,303 accounts
33.2%
Dormant
3,323 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
80
Verified Followers
0.8% of total
1,297
Protected Accounts
12.97% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @darren_lehmann | 331,281 | Cricket Coach | Cricket, Coaching, Australia |
| @westaustralian | 193,582 | News Source | News, Perth, WA |
| @samanthamaiden | 185,596 | Political Editor | Politics, Journalism, Author |
| @NSWBlues | 111,044 | Sports Team | rugby, NSW, sports |
| @AUSOlympicTeam | 109,793 | Athletes | sports, Australia, Olympics |
| @JEChalmers | 107,825 | Politician | Politics, Economics, Queensland |
| @DegenerateNews | 94,297 | Journalist | NFTs, DegenerateSpice, Discord |
| @JohnBirmingham | 89,964 | Columnist | writing, journalism, subscriptions |
| @nodus_andrea | 86,941 | Rug Manufacturer | Rugs, Designers, Contemporary |
| @MikeDeCesare | 63,139 | CEO | Warriors, Cooking, Phish |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,281
Followers With Bio
4,719
Followers Without Bio
52.81%
% With Bio
47.19%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed236
Combined Engagement
41
Total Likes
195
Total Retweets
47
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
80%
With @Mentions
80%
With Links
Topical Analysis:
We are currently reviewing our variable interest rates following the RBA’s cash rate decision. We will keep you up to date with any changes here.
RT @WestpacMacro: @Westpac Chief Economist Bill Evans outlines how Australia’s strong economic performance from the lows of the pandemic has benefitted the Federal Budget’s bottom line and made available additional room for spending. #federalbudget22 #economy #billevans https://t
RT @NSWBlues: GAME DAY HAS ARRIVED 👊🏽 #ForeverBlue | @maccas https://t.co/WXPui7EgNq
RT @WestpacMacro: A snapshot of the headline figures and policy highlights of Budget 2022. https://t.co/r5p2Qb8Lii https://t.co/ymlRj1hwAq
RT @NSWBlues: Your @Westpac NSW Blues for Game 1 💪🏽 #ForeverBlue https://t.co/9KG3XmIl6h
Key Insights & Takeaways
The account frequently shares updates on interest rate changes, which is a key point of interest for its audience. The content is structured to provide clear and concise information, especially regarding financial decisions. There is a focus on customer support and transparency, which helps build trust with followers.
Strengths
- + Established follower base of 59,401
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Westpac reveals an growing Twitter presence with 59,401 followers. The account demonstrates a conversation-first approach, averaging 0.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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