MTV Canada
🇨🇦 Get into the leading youth entertainment brand with the biggest stars, music, and reality shows. Stream anytime on https://www.ctv.ca/ & @CTV app
167,713
Followers
3,403
Following
27,961
Tweets
240.2
Avg Engagement
1,058
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @mtvcanada's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-05-27
- Verification:No
- Location:Canada
Data Summary
- Tweets Analyzed:3,192
- Avg Likes per Tweet:15.9
- Avg Retweets per Tweet:224.3
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,192 tweetsThe account has a steady engagement rate, with most tweets receiving around 2,618 likes and 770 retweets on average. It leverages trending topics and event announcements to boost interaction.
15.9
Avg Likes/Tweet
224.3
Avg Retweets/Tweet
50,661
Total Likes
715,977
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
3
Median Retweets
41
75th Percentile
119,819
Top Tweet
1.43
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
32.5%
Original
17.2%
Replies
45.9%
Retweets
4.4%
Quotes
0.0%
Threads
0.2%
With Media
59.0%
With Links
63.6%
With #Tags
79.9%
With @Mentions
37.4%
With Emojis
129
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.53
Reply/Original Ratio
0.09
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
92.1%
Weekday Posts
7.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,192 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,466 retweets (46% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,192 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience is young, entertainment-savvy Canadians interested in music, reality TV, and celebrity news. The account also targets international fans of Canadian artists and MTV events.
Average
Audience Quality
33.4%
Suspicion Index
47.6%
Low-Quality %
9
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
56.8%
Empty Bio
51.8%
<10 Tweets
8.6%
Mass Following (>2K)
0.0%
New (<90 days)
59.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
88.5%
No URL
38.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
152,770,934
Total Potential Reach
9
Median Follower Reach
58
75th Percentile Reach
3.7%
>1K followers
0.8%
>10K followers
0.4%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
28.3%
Creators
14,154 accounts
19.9%
Consumers
9,946 accounts
51.8%
Dormant
25,900 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
207
Verified Followers
0.2% of total
8,889
Protected Accounts
8.8% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @ShawnMendes | 26,412,825 | Singer | music, performing, philanthropy |
| @JohnCena | 14,100,533 | Wrestler | Wrestling, Motivation, Self-promotion |
| @Camila_Cabello | 13,043,134 | Singer | Music, Humanitarian, Fashion |
| @enews | 11,891,237 | Entertainment News | Entertainment, Celebrities, Pop culture |
| @DUALIPA | 10,302,185 | Singer | Music, Future Nostalgia, Pop Star |
| @shanedawson | 8,196,326 | YouTuber | Merchandise, YouTube, Comedy |
| @steveaoki | 8,117,447 | DJ | Music, DJing, Collaboration |
| @lifeaseva | 4,559,897 | Influencer | sustainability, energy, lifestyle |
| @bridgitmendler | 4,126,274 | Actress | Law, Media, Acting |
| @pabloalboran | 3,742,895 | Singer | Music, Singer, Songwriter |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
48,601
Followers With Bio
52,398
Followers Without Bio
48.12%
% With Bio
51.88%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,192 analyzed324,009
Combined Engagement
0
Total Likes
324,009
Total Retweets
64,802
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
100%
With @Mentions
20%
With Links
Topical Analysis:
RT @vmas: 🚨IT’S REALLY HAPPENING🚨 @BTS_twt IS PERFORMING at the 2020 #VMAs for the FIRST. TIME. EVER! 🚀 DON’T 👏MISS 👏 THIS 👏 August 30 on…
RT @Bell_LetsTalk: Today, every view of this video helps create positive change. All you need to do is watch it and Bell will donate 5¢ mor…
RT @MFDOOM: With heavy hearts, we share these words from MF DOOM’s family. https://t.co/g9TPQCsB15 https://t.co/HKWQW9aIM2
RT @Bell_LetsTalk: Today, for every tweet and retweet using #BellLetsTalk, Bell will donate 5¢ to #mentalhealth initiatives in Canada. Join…
RT @Bell_LetsTalk: It’s Bell Let’s Talk Day! Check out how these celebrities look after their own mental health and join the conversation.…
Key Insights & Takeaways
The account heavily promotes Canadian artists and events, emphasizing national pride and local talent. It uses trending hashtags and collaborations with major artists to increase visibility and engagement. The focus on live broadcasts and event coverage suggests a strategy to drive viewership and maintain relevance in the entertainment space.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 167,713
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @mtvcanada reveals an well-established Twitter presence with 167,713 followers. The account demonstrates a content-creator strategy, averaging 240.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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