Jay Onrait

Jay Onrait

@JayOnrait

Tweets express my views AND the views of TSN. Everything I say TSN agrees with 100%.

Canada Joined 2009-02-28 Date of Analysis: Dec 16, 2025

530,442

Followers

1,776

Following

24,950

Tweets

223.8

Avg Engagement

2,599

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @JayOnrait's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-02-28
  • Verification:No
  • Location:Canada

Data Summary

  • Tweets Analyzed:3,247
  • Avg Likes per Tweet:62.6
  • Avg Retweets per Tweet:161.1
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,247 tweets

Jay Onrait's tweets consistently receive high engagement, with an average of 6,348 likes and 1,346 retweets per tweet. This indicates a strong and active audience that values his content.

62.6

Avg Likes/Tweet

161.1

Avg Retweets/Tweet

203,368

Total Likes

523,244

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

3

Median Likes

0

Median Retweets

24

75th Percentile

412,049

Top Tweet

0.42

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

3.9%

Original

77.2%

Replies

15.3%

Retweets

3.6%

Quotes

0.0%

Threads

0.3%

With Media

19.9%

With Links

10.5%

With #Tags

95.6%

With @Mentions

9.0%

With Emojis

72

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

19.89

Reply/Original Ratio

0.24

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

85.1%

Weekday Posts

14.9%

Weekend Posts

Top Hashtags

#jayanddan (220) #bellletstalk (8) #ad (6) #yablewit (5) #tradecentre (5) #leafs (3) #superbowl (3) #nhl (3) #anchorboy (3) #tsnhockey (2)

Most Mentioned

@jayanddan (460) @tsnotoole (249) @jayonsc (205) @jayonrait (92) @tsn_sports (65) @piya (49) @tvproducertim (47) @sunshinesucks (46) @amarabaptist (46) @pschrags (44)

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Content Strategy Analysis

Based on 3,247 tweets

Content Type Distribution

Content Breakdown

Original Tweets 126 (4%)
Replies 2,506 (77%)
Retweets 497 (15%)
Quote Tweets 118 (4%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 497 retweets (15% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,247 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

His audience includes sports fans, particularly hockey enthusiasts, and TSN viewers. The followers are likely interested in sports news, commentary, and personal updates from a respected journalist.

Average

Audience Quality

28.6%

Suspicion Index

38.6%

Low-Quality %

15

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

51.6%

Empty Bio

36.2%

<10 Tweets

7.0%

Mass Following (>2K)

0.0%

New (<90 days)

60.7%

Low Ratio (<0.1)

0.0%

New (<180 days)

90.2%

No URL

25.5%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

48,075,411

Total Potential Reach

15

Median Follower Reach

79

75th Percentile Reach

3.4%

>1K followers

0.6%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

42.3%

Creators

21,138 accounts

21.5%

Consumers

10,758 accounts

36.2%

Dormant

18,104 accounts

429

Verified Followers

0.86% of total

5.2%

Professional Bios

founder, dev, analyst, etc.

0.07

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Canada (1,433) Toronto, Ontario (1,242) Ontario, Canada (581) Ottawa, Ontario (495) Edmonton, Alberta (465) Winnipeg, Manitoba (456) Calgary, Alberta (432) Toronto (346) Vancouver, British Columbia (309) Alberta, Canada (249)

691

Verified Followers

0.68% of total

7,938

Protected Accounts

7.86% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,105,213 Wrestler Wrestling, Motivation, Self-promotion
@IAmJericho 3,601,168 Wrestler Wrestling, Music, Comedy
@joelmchale 3,208,005 Actor Comedy, Acting, Hosting
@6BillionPeople 2,036,652 - -
@rickmercer 1,682,408 Comedian Comedy, Politics, Canada
@BarstoolBigCat 1,643,769 Sports commentator Sports, Podcasting, Gambling
@memgrizz 1,580,468 Sports Team Basketball, Grind City, Next Generation
@trailblazers 1,550,493 Basketball Team basketball, Portland, Pacific Northwest
@jemelehill 1,446,332 Writer Sports, Journalism, Podcasting
@soledadobrien 1,318,882 Journalist working, mom, journalist

Top Keywords in Follower Bios

sports (4,374) hockey (3,325) love (2,283) music (1,634) father (1,618) life (1,603) news (1,492) husband (1,481) canadian (1,257) proud (1,141)

Top Hashtags in Follower Bios

#leafsforever (225) #wethenorth (151) #gohabsgo (112) #nextlevel (98) #letsgooilers (96) #1 (95) #canucks (90) #bluejays (83) #billsmafia (83) #nhl (66)

42,275

Followers With Bio

58,724

Followers Without Bio

41.86%

% With Bio

58.14%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,247 analyzed

484,398

Combined Engagement

41,381

Total Likes

443,017

Total Retweets

96,880

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

60%

With @Mentions

60%

With Links

Topical Analysis:

Sports Commentary Personal Life Updates Tsn Brand Alignment

Key Insights & Takeaways

His tweets often blend personal life with professional commentary, creating a relatable and authentic image. He frequently represents TSN's perspective, reinforcing brand alignment and trust. High engagement suggests a loyal and interested audience that values his insights and updates.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 530,442
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @JayOnrait reveals an well-established Twitter presence with 530,442 followers. The account demonstrates a conversation-first approach, averaging 223.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025