Danny Sullivan

Danny Sullivan

@dannysullivan

Fun: #StarTrek #StarWars #TV Work: @searchliaison Also on: https://www.threads.net/@dannysullivan https://mastodon.social/@dannysullivan https://bsky.app/profile/dannysullivan.bsky.social

https://dannysullivan.com/ Joined 2007-03-10 Date of Analysis: Dec 16, 2025

526,532

Followers

8,065

Following

2,182

Tweets

264.1

Avg Engagement

14,208

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @dannysullivan's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2007-03-10
  • Verification:No
  • Location:Not specified

Data Summary

  • Tweets Analyzed:2,158
  • Avg Likes per Tweet:136.2
  • Avg Retweets per Tweet:128.0
  • Followers Analyzed:50,000

Engagement Analysis

Based on 2,158 tweets

His tweets typically receive high engagement, with an average of 10k likes and 6k retweets, indicating strong audience interaction. His content is well-received and often shared across multiple platforms.

136.2

Avg Likes/Tweet

128.0

Avg Retweets/Tweet

293,814

Total Likes

276,167

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

32

Median Likes

4

Median Retweets

109

75th Percentile

121,471

Top Tweet

0.5

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

51.4%

Original

46.2%

Replies

0.7%

Retweets

1.7%

Quotes

0.0%

Threads

1.2%

With Media

54.5%

With Links

22.7%

With #Tags

60.7%

With @Mentions

0.7%

With Emojis

155

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.9

Reply/Original Ratio

2.31

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

81.3%

Weekday Posts

18.7%

Weekend Posts

Top Hashtags

#sdcc (48) #startrekcruise (39) #startrek (38) #lowerdecks (19) #forallmankind (19) #eng (12) #picard (10) #superbowl (10) #startrekdiscovery (9) #spacex (9)

Most Mentioned

@searchliaison (117) @mle_online (99) @rustybrick (80) @startrek (76) @google (59) @johnmu (57) @glenngabe (46) @gfiorelli1 (29) @lilyraynyc (25) @forallmankind_ (23)

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Content Strategy Analysis

Based on 2,158 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,109 (51%)
Replies 996 (46%)
Retweets 16 (1%)
Quote Tweets 37 (2%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 16 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 2,158 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

His audience includes fans of Star Trek and Star Wars, as well as industry professionals and tech enthusiasts. The mix of entertainment and tech topics suggests a diverse and engaged following.

Average

Audience Quality

20.9%

Suspicion Index

23.9%

Low-Quality %

37

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

29.4%

Empty Bio

27.9%

<10 Tweets

11.3%

Mass Following (>2K)

0.0%

New (<90 days)

39.9%

Low Ratio (<0.1)

0.0%

New (<180 days)

65.3%

No URL

18.4%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

79,323,970

Total Potential Reach

37

Median Follower Reach

205

75th Percentile Reach

8.5%

>1K followers

1.3%

>10K followers

0.3%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

47.7%

Creators

23,861 accounts

24.4%

Consumers

12,197 accounts

27.9%

Dormant

13,942 accounts

1,121

Verified Followers

2.24% of total

16.9%

Professional Bios

founder, dev, analyst, etc.

0.15

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

India (801) United States (405) New Delhi, India (353) London, England (331) Dhaka, Bangladesh (291) Bangladesh (244) Mumbai, India (230) Bengaluru, India (214) London (214) Pakistan (203)

2,472

Verified Followers

2.45% of total

7,229

Protected Accounts

7.16% of total

8 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,105,338 Wrestler Wrestling, Motivation, Self-promotion
@El_Universal_Mx 7,341,914 News outlet news, Mexico, journalism
@sundarpichai 5,198,123 CEO Technology, Innovation, Leadership
@hrw 5,086,398 Human Rights Human Rights, Abuses, Advocacy
@benlandis 2,850,275 - -
@amyklobuchar 2,045,532 Politician Politics, Minnesota, Legislation
@zlj517 1,994,427 Spokesman Geopolitics, Diplomacy, Communication
@TerribleMaps 1,808,607 Cartographer Maps, Humour, Business
@tedlieu 1,660,970 Politician Family, USAF, Congress
@Timcast 1,574,574 Journalist Journalism, Commentary, Skateboarding

Top Keywords in Follower Bios

seo (13,797) marketing (12,864) digital (10,941) web (3,591) business (3,464) marketer (3,144) content (3,014) media (2,851) social (2,389) online (2,381)

Top Hashtags in Follower Bios

#seo (3,213) #digitalmarketing (1,318) #marketing (785) #socialmedia (493) #ppc (452) #sem (416) #digital (388) #smm (303) #digitalmarketer (297) #wordpress (289)

73,951

Followers With Bio

27,048

Followers Without Bio

73.22%

% With Bio

26.78%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 2,158 analyzed

235,076

Combined Engagement

78,914

Total Likes

156,162

Total Retweets

47,015

Avg per Tweet

Key Metrics for Viral Tweets

20%

With Media

60%

With Hashtags

80%

With @Mentions

100%

With Links

Topical Analysis:

Entertainment Technology Celebrity News Space Exploration Social Media Engagement

Key Insights & Takeaways

He frequently shares real-time updates on major events like SpaceX launches and celebrity news. His content often includes multimedia, such as videos, to enhance engagement. He leverages trending topics and collaborations to maintain relevance and visibility.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 526,532
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @dannysullivan reveals an well-established Twitter presence with 526,532 followers. The account demonstrates a content-creator strategy, averaging 264.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025