Royal Jordanian

Royal Jordanian

@RoyalJordanian

The official Twitter channel of Jordan’s national carrier. #WeFlyTogether. Member of the oneworld Alliance.

Amman, Jordan https://www.rj.com/ Joined 2010-12-22 Date of Analysis: Dec 16, 2025

366,723

Followers

1,510

Following

31,204

Tweets

2.3

Avg Engagement

556

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @RoyalJordanian's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2010-12-22
  • Verification:No
  • Location:Amman, Jordan

Data Summary

  • Tweets Analyzed:3,249
  • Avg Likes per Tweet:1.8
  • Avg Retweets per Tweet:0.5
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,249 tweets

The account maintains moderate engagement with an average of 113 likes and 24 retweets per tweet. While the engagement rate is not exceptionally high, the content often includes visually appealing and culturally significant posts that resonate with the audience.

1.8

Avg Likes/Tweet

0.5

Avg Retweets/Tweet

5,830

Total Likes

1,503

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

0

Median Retweets

0

75th Percentile

356

Top Tweet

0.01

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

8.9%

Original

91.0%

Replies

0.1%

Retweets

0.1%

Quotes

0.0%

Threads

0.0%

With Media

46.8%

With Links

7.4%

With #Tags

91.0%

With @Mentions

2.4%

With Emojis

185

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

10.26

Reply/Original Ratio

2.0

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

70.8%

Weekday Posts

29.2%

Weekend Posts

Top Hashtags

#royaljordanian (167) #rj (73) #الملكي (70) #weflytogether (50) #flyrj (37) #الملكية_الأردنية (31) #نحل (17) #سافر_مع_الملكي (16) #rjgoodvibes (11) #werjordan (9)

Most Mentioned

@rj (1017) @visitjordan (28) @traveloneworld (27) @iata (22) @qaiairport (19) @fuga72ana (11) @ghazalaegypt (11) @jordannewsdaily (11) @alwahshuda (11) @khcfkhcc (10)

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Content Strategy Analysis

Based on 3,249 tweets

Content Type Distribution

Content Breakdown

Original Tweets 288 (9%)
Replies 2,955 (91%)
Retweets 2 (0%)
Quote Tweets 4 (0%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 2 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,249 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience includes travelers interested in Jordan, aviation enthusiasts, and international business partners. The account also targets potential tourists looking for information about Jordan's attractions and travel options.

Average

Audience Quality

33.4%

Suspicion Index

42.3%

Low-Quality %

6

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

47.9%

Empty Bio

52.3%

<10 Tweets

5.5%

Mass Following (>2K)

0.0%

New (<90 days)

69.2%

Low Ratio (<0.1)

0.0%

New (<180 days)

93.9%

No URL

36.7%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

27,843,647

Total Potential Reach

6

Median Follower Reach

33

75th Percentile Reach

1.8%

>1K followers

0.3%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

23.0%

Creators

11,513 accounts

24.7%

Consumers

12,334 accounts

52.3%

Dormant

26,153 accounts

151

Verified Followers

0.3% of total

3.7%

Professional Bios

founder, dev, analyst, etc.

0.05

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Hashemite Kingdom of Jordan (2,165) محافظة عمان, المملكة الأردنية (1,182) Amman (1,178) المملكة الأردنية الهاشمية (597) محافظة اربد, المملكة الأردنية (513) Amman, Hashemite Kingdom of Jo (474) Jordan (347) Kingdom of Saudi Arabia (253) Doha, Qatar (171) محافظة الزرقاء, المملكة الأردن (171)

235

Verified Followers

0.23% of total

9,030

Protected Accounts

8.94% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,103,651 Wrestler Wrestling, Motivation, Self-promotion
@6BillionPeople 2,035,739 - -
@SinghLions 1,334,750 Restaurateur Food, Travel, Influencer
@ttrrkkuu 1,045,946 Influencer حائل, تغريدات, اندم
@fanatelevision 623,567 Media News, Radio, Broadcasting
@DespegarMx 555,718 Travel Agency Travel, Mexico, Booking
@bourashed 537,471 Entrepreneur Business, Audacity, Credibility
@Qantas 520,172 Airline aviation, travel, customer service
@AlaskaAir 396,493 Airline Travel, Customer Service, Aviation
@zammit_marc 387,822 Filmmaker Film, Acting, Producing

Top Keywords in Follower Bios

jordan (1,139) engineer (871) university (804) travel (799) love (668) life (626) news (535) jordanian (493) world (479) engineering (471)

Top Hashtags in Follower Bios

(101) #jordan (52) #الا (46) #avgeek (43) #travel (37) #aviation (23) #freepalestine (20) #jordanian (17) #marketing (14) #الاردن (14)

42,835

Followers With Bio

58,164

Followers Without Bio

42.41%

% With Bio

57.59%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,249 analyzed

958

Combined Engagement

792

Total Likes

166

Total Retweets

192

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

40%

With Hashtags

20%

With @Mentions

80%

With Links

Topical Analysis:

National Pride Tourism Promotion Aviation Industry International Cooperation Cultural Heritage
Royal Jordanian
@RoyalJordanian

35 years later… Alia meets the sky once again! In celebration of Jordan’s centennial, we re-painted an old Airbus 321 aircraft with our old Alia livery. Alia livery soared the skies from the time the airline was established and until Royal Jordanian was born in 1986. https://t.c

2021-11-14
Retweets: 56 Likes: 300 Engagement: 356
Royal Jordanian
@RoyalJordanian

Carrying our 78𝟕 wonder into the skies! @VisitJordan #RoyalJordanian بهدف تسويق الأردن كوجهة سياحية، الملكيّة الأردنيّة تضع صورة مدينة البتراء الوردية على إحدى طائرات بوينغ 787 #الملكيّة_الأردنيّة https://t.co/ToXCFyxKh3

2021-10-17
Retweets: 57 Likes: 211 Engagement: 268
Royal Jordanian
@RoyalJordanian

It was a great honour to take part in delivering the first batch of COVID-19 vaccines manufactured by Pfizer-BioNTech to Jordan The vaccine was transported from Frankfurt via Royal Jordanian flight RJ 126 on January 11th landing at QAIA #RoyalJordanian #COVID19vaccine h

2021-01-12
Retweets: 32 Likes: 111 Engagement: 143
Royal Jordanian
@RoyalJordanian

لقد غيّرنا الطريقة التي تدفع بها ثمن تذاكرك! الآن، عدِّل طريقة دفعك القادمة باستخدام مزيجٍ من مكافآت أميال "رويال كلوب" والنقد، من خلال خدمة "مايلز أند كاش". لمعرفة المزيد: https://t.co/Yjv6nrJHOL https://t.co/zdeVomMYYW

2021-12-02
Retweets: 7 Likes: 89 Engagement: 96
Royal Jordanian
@RoyalJordanian

تهنئ أسرة الملكيّة الأردنيّة صاحبة الجلالة الملكة رانيا العبد الله بمناسبة عيد ميلادها الخمسين، آملين لجلالتها الصحة والعافية والعمر المديد https://t.co/gK3hjVoqcn

2020-08-31
Retweets: 14 Likes: 81 Engagement: 95

Key Insights & Takeaways

The account uses historical and cultural references to connect with its audience, such as repainting an old aircraft for Jordan’s centennial. It leverages national events and partnerships, like vaccine deliveries, to showcase its role in international cooperation. Promotional content about Jordan’s tourism, such as Petra, helps position the country as a desirable travel destination.

Strengths

  • + Established follower base of 366,723
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @RoyalJordanian reveals an growing Twitter presence with 366,723 followers. The account demonstrates a conversation-first approach, averaging 2.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025