KOHLER
Get inspired by the latest in kitchen and bathroom design.
91,229
Followers
6,977
Following
12,292
Tweets
17.8
Avg Engagement
982
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Kohler's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-01-28
- Verification:No
- Location:Kohler, Wisconsin, USA
Data Summary
- Tweets Analyzed:3,214
- Avg Likes per Tweet:6.3
- Avg Retweets per Tweet:11.5
- Followers Analyzed:9,996
Engagement Analysis
Based on 3,214 tweetsOn average, tweets receive around 531 likes and 138 retweets, indicating moderate engagement. The content is well-received, especially when tied to major events like CES.
6.3
Avg Likes/Tweet
11.5
Avg Retweets/Tweet
20,379
Total Likes
36,880
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
1
Median Retweets
8
75th Percentile
23,270
Top Tweet
0.2
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
35.0%
Original
37.4%
Replies
26.5%
Retweets
1.1%
Quotes
0.0%
Threads
1.1%
With Media
55.2%
With Links
40.5%
With #Tags
76.4%
With @Mentions
2.4%
With Emojis
133
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.07
Reply/Original Ratio
0.04
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
88.0%
Weekday Posts
12.0%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,214 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 851 retweets (26% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,214 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,996 followersThe primary audience includes design enthusiasts, homeowners, and professionals in the home improvement and technology sectors. Followers are likely interested in modern, innovative, and functional home solutions.
Average
Audience Quality
21.4%
Suspicion Index
22.4%
Low-Quality %
50
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
31.0%
Empty Bio
22.8%
<10 Tweets
17.6%
Mass Following (>2K)
0.0%
New (<90 days)
39.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
63.6%
No URL
13.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
37,054,226
Total Potential Reach
50
Median Follower Reach
232
75th Percentile Reach
7.6%
>1K followers
1.2%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
53.9%
Creators
5,384 accounts
23.4%
Consumers
2,337 accounts
22.8%
Dormant
2,275 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
94
Verified Followers
0.94% of total
996
Protected Accounts
9.96% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,094,674 | Wrestler | Wrestling, Motivation, Self-promotion |
| @SarahKSilverman | 11,879,419 | Comedian | comedy, activism, space |
| @ericstonestreet | 813,611 | Actor | Comedy, Acting, Blocking |
| @TedRubin | 506,670 | Chief Marketing Officer | Marketing, Social Media, Fatherhood |
| @SmritiVidyarthi | 494,214 | News Anchor | News, Anchor, Moderator |
| @RyanJNewman | 465,911 | NASCAR Driver | NASCAR, Fatherhood, Advocacy |
| @EvanKirstel | 347,153 | Tech Influencer | Tech, B2B, Social media |
| @IamCvind | 255,930 | Musicians | Music, Parenting, Marketing |
| @justinbaldoni | 235,645 | Actor | Family, Love, Advocacy |
| @JohnLukeNYC | 231,432 | Auctioneer | Storage Wars, Auctioneer, New York |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,896
Followers With Bio
3,104
Followers Without Bio
68.96%
% With Bio
31.04%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,214 analyzed27,252
Combined Engagement
3,219
Total Likes
24,033
Total Retweets
5,450
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
20%
With @Mentions
100%
With Links
Topical Analysis:
RT @ManUtd: Signed ✍️ Sealed ✉️ 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱 📬 ❤️ @Cristiano #MUFC | #RonaldoReturns https://t.co/ZzcN6IEG5W
Join us at #CES2018 and discover voice-controlled showering, bathing and toilet technology. https://t.co/TmuNDhq4ul https://t.co/ledq1NPGdC
Live from #CES2018, hear why our CEO, David Kohler is excited about Kohler Konnect & what it means for the future of the smart bathroom. https://t.co/IlasOPIIub
The smart bathroom is here and it has the power to turn ordinary moments into something so much more meaningful. #CES2018 https://t.co/EEK7MfxmhU https://t.co/l30Q4Bhm7t
#Yogaroo + #KohlerShowerParty = Clean vibes. Namaste. #Bonnaroo http://t.co/0NhveVUARv
Key Insights & Takeaways
The account frequently highlights smart home technology and its integration into bathrooms. Content tied to events like CES generates higher engagement and visibility. There is a focus on the emotional and meaningful impact of smart bathroom design.
Strengths
- + Established follower base of 91,229
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Kohler reveals an growing Twitter presence with 91,229 followers. The account demonstrates a conversation-first approach, averaging 17.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access