Dell
Official News from Dell: Delivering technology solutions that drive human progress. Need support? Contact @DellCares.
822,982
Followers
4,174
Following
70,844
Tweets
42.0
Avg Engagement
4,502
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Dell's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-07-20
- Verification:Yes
- Location:Round Rock, TX and Global
Data Summary
- Tweets Analyzed:3,245
- Avg Likes per Tweet:33.2
- Avg Retweets per Tweet:8.8
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,245 tweetsOn average, tweets receive around 1,470 likes and 198 retweets, indicating moderate engagement. The content is likely shared by followers interested in tech and sustainability.
33.2
Avg Likes/Tweet
8.8
Avg Retweets/Tweet
107,861
Total Likes
28,508
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
35
75th Percentile
16,407
Top Tweet
0.05
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
27.3%
Original
65.3%
Replies
6.4%
Retweets
1.0%
Quotes
0.0%
Threads
0.4%
With Media
30.8%
With Links
19.6%
With #Tags
73.4%
With @Mentions
40.5%
With Emojis
117
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
2.39
Reply/Original Ratio
0.15
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
92.0%
Weekday Posts
8.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,245 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 209 retweets (6% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,245 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes businesses, technology professionals, and environmentally conscious consumers. It also targets potential customers interested in Dell's premium product lines.
Average
Audience Quality
34.9%
Suspicion Index
42.9%
Low-Quality %
7
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
49.6%
Empty Bio
49.8%
<10 Tweets
7.6%
Mass Following (>2K)
0.0%
New (<90 days)
76.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
86.4%
No URL
36.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
17,713,132
Total Potential Reach
7
Median Follower Reach
37
75th Percentile Reach
2.0%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
26.8%
Creators
13,375 accounts
23.5%
Consumers
11,726 accounts
49.8%
Dormant
24,899 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
626
Verified Followers
0.63% of total
11,480
Protected Accounts
11.48% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @CryptoWeb3_NFT | 4,363,823 | - | - |
| @wef | 4,349,152 | Economics | Economy, Cooperation, Globalization |
| @androidcentral | 1,241,104 | Tech Blogger | Tech, Android, Tips |
| @PayPal | 976,173 | Payment processing | Money, Security, Help |
| @NOH8Campaign | 801,961 | Activism | equality, bullying, discrimination |
| @noobde | 704,568 | Game Developer | Ninjas, SuperHeroes, Games |
| @SlimJim | 492,139 | Snack Influencer | meat, long boi, champions |
| @ZDNET | 463,891 | Tech News | Technology, Business, News |
| @Scobleizer | 442,474 | Music Producer | Music, Metaverse, Dolby Atmos |
| @MIYAVI_OFFICIAL | 356,612 | Musician | Guitar, Acting, Modeling |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
53,983
Followers With Bio
46,017
Followers Without Bio
53.98%
% With Bio
46.02%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,245 analyzed44,940
Combined Engagement
39,727
Total Likes
5,213
Total Retweets
8,988
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
80%
With @Mentions
0%
With Links
Topical Analysis:
@twix @Twitter Did the left or right Twix tweet this? Inquiring minds want to know.🤔
@Starbucks @Twitter Novel idea💡- what would you recommend?
tech
RT @GuildWars2: Who wants to win a💻? This is your chance: Follow us + RT this tweet to enter this sweepstakes between now and September 17,…
@Starbucks We support this message!☝️👏🥤
Key Insights & Takeaways
Dell emphasizes sustainability through the use of bioplastics and resource efficiency. The #Latitude 5000 Series is positioned as a sustainable yet high-performance product. The #Latitude 9000 series is marketed as the most intelligent PC with advanced audio features.
Strengths
- + Established follower base of 822,982
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Dell reveals an growing Twitter presence with 822,982 followers. The account demonstrates a conversation-first approach, averaging 42.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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