McKinsey Quarterly
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366,549
Followers
2,153
Following
4,447
Tweets
25.0
Avg Engagement
8,873
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @McKQuarterly's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-07-03
- Verification:No
- Location:Global
Data Summary
- Tweets Analyzed:3,146
- Avg Likes per Tweet:6.6
- Avg Retweets per Tweet:18.3
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,146 tweetsThe account had moderate engagement with an average of 79 likes and 94 retweets per tweet. The content was focused on thought leadership and industry insights, which likely resonated with its professional audience.
6.6
Avg Likes/Tweet
18.3
Avg Retweets/Tweet
20,824
Total Likes
57,729
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
10
Median Retweets
27
75th Percentile
7,304
Top Tweet
0.07
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
58.9%
Original
7.6%
Replies
33.5%
Retweets
0.0%
Quotes
0.0%
Threads
0.0%
With Media
89.3%
With Links
56.5%
With #Tags
56.5%
With @Mentions
0.5%
With Emojis
135
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.13
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
91.8%
Weekday Posts
8.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,146 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,054 retweets (34% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,146 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience was business professionals, executives, and leaders interested in management and strategic insights. The content was tailored to those seeking actionable knowledge on leadership and digital transformation.
Average
Audience Quality
24.4%
Suspicion Index
27.2%
Low-Quality %
61
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
37.8%
Empty Bio
23.9%
<10 Tweets
18.7%
Mass Following (>2K)
0.0%
New (<90 days)
48.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
75.5%
No URL
16.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
56,422,952
Total Potential Reach
61
Median Follower Reach
257
75th Percentile Reach
8.1%
>1K followers
1.0%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
55.4%
Creators
27,716 accounts
20.6%
Consumers
10,317 accounts
23.9%
Dormant
11,967 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,226
Verified Followers
1.21% of total
12,728
Protected Accounts
12.6% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,103,621 | Wrestler | Wrestling, Motivation, Self-promotion |
| @hinaparvezbutt | 2,496,202 | Politician | Politics, Leadership, Writing |
| @6BillionPeople | 2,035,785 | - | - |
| @zlj517 | 1,991,183 | Spokesman | Geopolitics, Diplomacy, Communication |
| @SinghLions | 1,334,752 | Restaurateur | Food, Travel, Influencer |
| @soledadobrien | 1,318,375 | Journalist | working, mom, journalist |
| @segalink | 932,876 | Activist | Life, Leadership, Legacy |
| @rogerhamilton | 928,822 | Entrepreneur | education, entrepreneurship, futurism |
| @Citi | 911,490 | Banking | Finance, Growth, Customer Service |
| @RepJeffries | 888,151 | Politician | Brooklyn, Queens, HouseDemocrats |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
61,079
Followers With Bio
39,920
Followers Without Bio
60.47%
% With Bio
39.53%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,146 analyzed11,460
Combined Engagement
0
Total Likes
11,460
Total Retweets
2,292
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @BillGates: I drank water made from human feces. Here’s an update on the machine that produced that water: http://t.co/Bd05wl9CAM http:/…
RT @EmWatson: Tackling gender inequality could add $12TRILLION to world economy, study finds http://t.co/OhBjtzNJKF
RT @SusanLund_DC: The world's largest debtors: Ireland 734% of GDP; Netherlands 600%; Singapore 486% - and US only 282% http://t.co/aGVYoed…
RT @TheEconomist: Governments, not corporations or anti-social teenagers, are now the world’s best hackers http://t.co/SdPASnlJvI http://t.…
RT @HarvardBiz: Learn to use design thinking to make great things actually happen: http://t.co/716yHmYe3B @tceb62 @RogerLMartin http://t.co…
Key Insights & Takeaways
Execs, are you getting enough sleep? A good night's sleep: the unsung hero of leadership Do you understand the economics of digital disruption? We discuss on latest McKinsey Podcast How mapping customer flows can improve the omnichannel experience
Strengths
- + Established follower base of 366,549
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @McKQuarterly reveals an growing Twitter presence with 366,549 followers. The account demonstrates a content-creator strategy, averaging 25.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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