Bank of America News

Bank of America News

@BofA_News

The power to get the latest news and information and stay connected with Bank of America.

https://about.bankofamerica.com/en/social-media Joined 2010-10-25 Date of Analysis: Dec 16, 2025

553,522

Followers

591

Following

10,368

Tweets

83.0

Avg Engagement

2,454

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @BofA_News's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2010-10-25
  • Verification:Yes
  • Location:Not specified

Data Summary

  • Tweets Analyzed:3,242
  • Avg Likes per Tweet:57.0
  • Avg Retweets per Tweet:25.9
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,242 tweets

BofA_News consistently receives high engagement, with an average of 4,409 likes and 712 retweets per tweet. The account effectively interacts with its audience through timely updates and relevant content.

57.0

Avg Likes/Tweet

25.9

Avg Retweets/Tweet

184,900

Total Likes

84,063

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

15

Median Likes

6

Median Retweets

42

75th Percentile

31,853

Top Tweet

0.15

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

62.4%

Original

10.0%

Replies

22.1%

Retweets

5.5%

Quotes

0.0%

Threads

0.1%

With Media

68.0%

With Links

70.9%

With #Tags

69.0%

With @Mentions

2.5%

With Emojis

184

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.16

Reply/Original Ratio

0.25

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

93.0%

Weekday Posts

7.0%

Weekend Posts

Top Hashtags

#bofaokay (189) #wef20 (131) #wef18 (117) #globalambassadors (100) #wef19 (74) #bofastudentleaders (69) #smallbiz (69) #bettermoneyhabits (54) #esg (53) #ai (49)

Most Mentioned

@bankofamerica (173) @annefinucane (166) @bofa_news (108) @cathybessant (99) @bofa_business (64) @vitalvoices (54) @bofaml (50) @sheribronstein (39) @fortunemagazine (38) @amerbanker (37)

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Content Strategy Analysis

Based on 3,242 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,022 (62%)
Replies 323 (10%)
Retweets 718 (22%)
Quote Tweets 179 (6%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 718 retweets (22% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,242 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience includes investors, business professionals, and the general public interested in financial news. It also targets individuals seeking insights into global economic trends and corporate strategies.

Average

Audience Quality

25.9%

Suspicion Index

32.3%

Low-Quality %

27

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

45.4%

Empty Bio

29.4%

<10 Tweets

10.1%

Mass Following (>2K)

0.0%

New (<90 days)

55.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

87.5%

No URL

19.2%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

27,813,972

Total Potential Reach

27

Median Follower Reach

126

75th Percentile Reach

4.4%

>1K followers

0.5%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

46.6%

Creators

23,287 accounts

24.0%

Consumers

12,015 accounts

29.4%

Dormant

14,698 accounts

581

Verified Followers

1.16% of total

6.6%

Professional Bios

founder, dev, analyst, etc.

0.08

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (864) Los Angeles, CA (299) California, USA (269) Florida, USA (257) New York, USA (241) Houston, TX (231) Chicago, IL (230) New York, NY (227) Miami, FL (209) Atlanta, GA (191)

1,177

Verified Followers

1.18% of total

13,594

Protected Accounts

13.59% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@shattawalegh 3,337,277 Musician Music, Dancehall, Africa
@elcitizen 2,901,183 TV Host Politics, News, Journalism
@venezuelaaldia 1,292,837 News Outlet News, Venezuela, Politics
@rcavada 1,137,775 Journalist News, Television, Journalism
@BaronDavis 1,031,003 Entrepreneur Investor, Finesser, Creator
@NOH8Campaign 801,796 Activism equality, bullying, discrimination
@Foodimentary 703,944 Food Blogger Food, Celebrate, Holiday
@GabrielalopezXX 680,397 Adult Actress sex, bookings, cashapp
@solalexasch 678,728 Musician Music, Travel, Tattoos
@donnabrazile 632,363 Political Strategist Politics, Education, Leadership

Top Keywords in Follower Bios

love (3,419) life (2,694) god (1,611) business (1,150) music (1,113) world (1,041) lover (1,017) family (1,004) mom (991) live (899)

Top Hashtags in Follower Bios

#bitcoin (154) #nft (81) #crypto (79) #blm (68) #1 (66) #maga (63) #btc (59) #xrp (46) #eth (40) #blacklivesmatter (36)

56,072

Followers With Bio

43,928

Followers Without Bio

56.07%

% With Bio

43.93%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,242 analyzed

59,722

Combined Engagement

23,708

Total Likes

36,014

Total Retweets

11,944

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

80%

With Hashtags

60%

With @Mentions

60%

With Links

Topical Analysis:

Global Events Corporate Communication Financial News Business Strategies Leadership Insights

Key Insights & Takeaways

The account frequently highlights major global events like the World Economic Forum and their significance. It shares updates on Bank of America's business strategies and leadership insights. It engages with its audience through verified content and links to additional resources.

Strengths

  • + Established follower base of 553,522
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @BofA_News reveals an growing Twitter presence with 553,522 followers. The account demonstrates a content-creator strategy, averaging 83.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025