Urban Decay
💜 Be Fearless 🐰 Cool Not Cruel ⬇️ Get the Backtalk deets
1,237,934
Followers
1,705
Following
28,289
Tweets
22.7
Avg Engagement
3,434
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @UrbanDecay's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mega Influencer (1M+)
- Account Age:2009-01-12
- Verification:No
- Location:Los Angeles, CA
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:21.4
- Avg Retweets per Tweet:1.4
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,249 tweetsUrbanDecay's tweets are highly engaging, often sparking conversations and retweets. Their use of humor and relatable content helps maintain a loyal and active follower base.
21.4
Avg Likes/Tweet
1.4
Avg Retweets/Tweet
69,374
Total Likes
4,455
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
9
75th Percentile
7,073
Top Tweet
0.02
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
12.0%
Original
79.7%
Replies
0.6%
Retweets
7.7%
Quotes
0.0%
Threads
0.1%
With Media
12.8%
With Links
2.0%
With #Tags
80.6%
With @Mentions
40.5%
With Emojis
45
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
6.62
Reply/Original Ratio
13.16
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
91.3%
Weekday Posts
8.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 19 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is primarily young, fashion-forward individuals interested in makeup and beauty trends. They are active on social media and enjoy interactive and humorous content.
Below Average
Audience Quality
38.3%
Suspicion Index
55.1%
Low-Quality %
3
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
58.4%
Empty Bio
64.0%
<10 Tweets
3.4%
Mass Following (>2K)
0.0%
New (<90 days)
75.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
90.1%
No URL
51.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
14,259,253
Total Potential Reach
3
Median Follower Reach
16
75th Percentile Reach
1.7%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
17.9%
Creators
8,943 accounts
18.2%
Consumers
9,082 accounts
64.0%
Dormant
31,975 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
322
Verified Followers
0.32% of total
9,393
Protected Accounts
9.39% of total
3 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,525 | Wrestler | Wrestling, Motivation, Self-promotion |
| @CybersmileHQ | 1,158,294 | Nonprofit | kindness, equality, inclusion |
| @WhatsTrending | 890,187 | News Outlet | DAILY, SOCIAL, NEWS |
| @fuslie | 859,891 | Streamer | gaming, streaming, content creation |
| @NOH8Campaign | 801,911 | Activism | equality, bullying, discrimination |
| @iownjd | 779,049 | Lawyer | learn, inspire, engage |
| @DaveVescio | 539,356 | Actor | Movies, Art, Transformation |
| @sarahlugor | 512,853 | Influencer | Content Creation, Modeling, Fashion |
| @SlimJim | 491,375 | Snack Influencer | meat, long boi, champions |
| @THE_THEO_FORD | 469,257 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
50,695
Followers With Bio
49,305
Followers Without Bio
50.7%
% With Bio
49.3%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed19,417
Combined Engagement
18,728
Total Likes
689
Total Retweets
3,883
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
80%
With @Mentions
20%
With Links
Topical Analysis:
@itslolalistens been that girl still that girl
@notgwendalupe and 8 years later it's still blue and black 😌
@notgwendalupe i've said it once and i will say it again .. AMERICAN HISTORY
@vulture me at home rn https://t.co/XSIGt2bHto
w/o this app how are y’all gonna harass me to bring back gash?😔
Key Insights & Takeaways
The brand frequently interacts with its audience by asking for opinions and feedback on products like the Gash palette. They use humor and self-deprecating jokes to build a relatable and fun brand image. Their content often includes calls to action, encouraging followers to engage and share their own experiences.
Strengths
- + Established follower base of 1,237,934
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @UrbanDecay reveals an growing Twitter presence with 1,237,934 followers. The account demonstrates a conversation-first approach, averaging 22.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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