Oceana

Oceana

@oceana

Official account of Oceana International. Dedicated to protecting & restoring the world’s oceans on a global scale. #StandForOceans Press inquires: @PressOceana

Global https://oceana.org/ Joined 2009-04-06 Date of Analysis: Dec 16, 2025

498,217

Followers

1,942

Following

50,040

Tweets

217.6

Avg Engagement

5,359

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @oceana's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-04-06
  • Verification:No
  • Location:Global

Data Summary

  • Tweets Analyzed:3,249
  • Avg Likes per Tweet:168.6
  • Avg Retweets per Tweet:49.1
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,249 tweets

The account maintains a consistent level of engagement with average likes and retweets, indicating a loyal and active follower base.

168.6

Avg Likes/Tweet

49.1

Avg Retweets/Tweet

547,630

Total Likes

159,493

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

63

Median Likes

25

Median Retweets

248

75th Percentile

6,831

Top Tweet

0.44

Engagement per 1K Followers

Normalized influence metric

Long Tail

Engagement Pattern

Mix of hits and regular posts

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

67.5%

Original

9.3%

Replies

20.2%

Retweets

3.0%

Quotes

0.0%

Threads

0.5%

With Media

74.6%

With Links

56.6%

With #Tags

50.0%

With @Mentions

25.5%

With Emojis

185

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.14

Reply/Original Ratio

0.15

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

82.9%

Weekday Posts

17.1%

Weekend Posts

Top Hashtags

#rightwhaletosave (98) #breaking (90) #protectourcoast (72) #breakfreefromplastic (70) #nonewleases (66) #didyouknow (66) #stopillegalfishing (62) #standforoceans (59) #seabirdsaturday (49) #stopfundingoverfishing (46)

Most Mentioned

@oceana (234) @potus (109) @oceanacan (105) @oceanaeurope (103) @oceana_andy (92) @amazon (73) @pressoceana (67) @interior (43) @wto (41) @oceana_ph (38)

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Content Strategy Analysis

Based on 3,249 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,192 (67%)
Replies 301 (9%)
Retweets 657 (20%)
Quote Tweets 99 (3%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 657 retweets (20% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,249 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience is likely environmentally conscious individuals and those interested in marine biology and conservation.

Below Average

Audience Quality

36.1%

Suspicion Index

50.7%

Low-Quality %

4

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

55.4%

Empty Bio

56.7%

<10 Tweets

6.7%

Mass Following (>2K)

0.0%

New (<90 days)

71.2%

Low Ratio (<0.1)

0.0%

New (<180 days)

89.8%

No URL

45.9%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

39,315,193

Total Potential Reach

4

Median Follower Reach

31

75th Percentile Reach

3.2%

>1K followers

0.4%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

25.6%

Creators

12,777 accounts

17.8%

Consumers

8,880 accounts

56.7%

Dormant

28,343 accounts

388

Verified Followers

0.78% of total

4.9%

Professional Bios

founder, dev, analyst, etc.

0.04

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (253) Florida, USA (121) United Kingdom (120) India (119) London, England (109) California, USA (92) Los Angeles, CA (86) London (85) USA (84) Canada (71)

600

Verified Followers

0.6% of total

8,525

Protected Accounts

8.53% of total

3 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,104,974 Wrestler Wrestling, Motivation, Self-promotion
@elliegoulding 6,249,414 Singer Music, Fitness, Strength
@SinghLions 1,334,925 Restaurateur Food, Travel, Influencer
@ForeignPolicy 1,240,588 Journalist politics, economics, ideas
@GG_Studio 1,223,797 Fashion Designer Fashion, Couture, Innovation
@AEW 915,726 Wrestling Wrestling, TNT, YouTube
@MilesSTEREOS 861,567 Musician Guitarist, Writer, Producer
@LeandroTaub 567,401 Actor Films, Podcast, Books
@THE_THEO_FORD 469,597 - -
@tarastrong 449,669 Voice Actress Animation, Voice Acting, Superheroes

Top Keywords in Follower Bios

love (3,150) life (2,191) lover (1,405) student (1,334) world (1,266) nature (1,250) marine (1,228) science (1,174) mom (910) music (808)

Top Hashtags in Follower Bios

#blm (94) #resist (66) #nature (63) #nft (60) #sustainability (56) #climatechange (44) #climateaction (39) #1 (37) #blacklivesmatter (36) #climate (35)

51,534

Followers With Bio

48,466

Followers Without Bio

51.53%

% With Bio

48.47%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,249 analyzed

19,379

Combined Engagement

15,983

Total Likes

3,396

Total Retweets

3,876

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

0%

With @Mentions

100%

With Links

Topical Analysis:

Ocean Conservation Marine Life Environmental Advocacy

Key Insights & Takeaways

The content is highly visual, emphasizing the beauty of marine life to attract and retain followers. The use of hashtags like #StandForOceans helps reinforce the organization's mission and encourages participation. The account shares educational and inspirational content, which aligns with its goal of promoting ocean conservation.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 498,217
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @oceana reveals an well-established Twitter presence with 498,217 followers. The account demonstrates a content-creator strategy, averaging 217.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025