NBCU Academy
A new, innovative, multiplatform journalism training and development program from @NBCNews, @MSNBC, @CNBC and @TelemundoNews.
253,006
Followers
1,957
Following
42,392
Tweets
16.1
Avg Engagement
3,355
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @NBCUAcademy's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2010-07-09
- Verification:No
- Location:New York, New York
Data Summary
- Tweets Analyzed:3,245
- Avg Likes per Tweet:3.3
- Avg Retweets per Tweet:12.8
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,245 tweetsThe account has moderate engagement with an average of 138 likes and 40 retweets per tweet. Verified accounts make up 0.4% of its followers, indicating a mix of public figures and general users.
3.3
Avg Likes/Tweet
12.8
Avg Retweets/Tweet
10,771
Total Likes
41,385
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
1
Median Retweets
6
75th Percentile
9,745
Top Tweet
0.06
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
33.2%
Original
19.9%
Replies
31.5%
Retweets
15.4%
Quotes
0.0%
Threads
1.1%
With Media
67.3%
With Links
49.9%
With #Tags
94.5%
With @Mentions
10.7%
With Emojis
202
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.6
Reply/Original Ratio
0.49
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
89.9%
Weekday Posts
10.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,245 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,022 retweets (31% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,245 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes journalists, media professionals, and students interested in news and media training. It also engages with diverse communities through its focus on representation and inclusion.
Good
Audience Quality
19.4%
Suspicion Index
20.8%
Low-Quality %
67
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
28.4%
Empty Bio
21.6%
<10 Tweets
16.2%
Mass Following (>2K)
0.0%
New (<90 days)
34.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
71.8%
No URL
13.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
86,771,416
Total Potential Reach
67
Median Follower Reach
283
75th Percentile Reach
9.2%
>1K followers
1.3%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
54.8%
Creators
27,404 accounts
23.6%
Consumers
11,818 accounts
21.6%
Dormant
10,778 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
363
Verified Followers
0.36% of total
9,474
Protected Accounts
9.47% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,101,164 | Wrestler | Wrestling, Motivation, Self-promotion |
| @CNBC | 5,112,928 | News Outlet | Business, worldwide, news |
| @lopezandres | 3,340,189 | Comedian | Comedy, Writing, Performing |
| @ava | 2,627,057 | - | - |
| @6BillionPeople | 2,034,936 | - | - |
| @zlj517 | 1,985,525 | Spokesman | Geopolitics, Diplomacy, Communication |
| @DCoronell | 1,818,797 | Journalist | News, Journalism, Politics |
| @SinghLions | 1,334,442 | Restaurateur | Food, Travel, Influencer |
| @NicolleDWallace | 1,227,074 | TV Host | Mom, dog lover, Host |
| @funder | 1,106,875 | Journalist | Politics, Journalism, Music |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
67,693
Followers With Bio
32,307
Followers Without Bio
67.69%
% With Bio
32.31%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,245 analyzed17,670
Combined Engagement
0
Total Likes
17,670
Total Retweets
3,534
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
RT @ellisonbarber: the best interruption of a live shot I’ve ever had on @MSNBC https://t.co/nGy4JQJuSU
RT @JoyAnnReid: Think about all these proud, amazing parents have seen in their lives. And look how far their daughter has come. So wonderf…
RT @NBCNews: BREAKING: U.S. surpasses 1 million Covid-19 deaths, according to data compiled by NBC News. https://t.co/IteGJQW8ZO
RT @AMEJA: NEW: AMEJA’s full statement on the comments about “civilized” countries, people that don’t “look like refugees” and the like in…
RT @alroker: So many of you have been thoughtfully asking where I’ve been. Last week I was admitted to the hospital w/blood clot in my leg…
Key Insights & Takeaways
The account frequently highlights achievements and milestones in journalism, especially related to diversity and inclusion. It collaborates with major news networks and platforms to expand its reach and credibility. It uses a mix of news updates, educational content, and recognition of industry leaders to maintain audience interest.
Strengths
- + Established follower base of 253,006
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @NBCUAcademy reveals an growing Twitter presence with 253,006 followers. The account demonstrates a content-creator strategy, averaging 16.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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