TD (Canada)

TD (Canada)

@TD_Canada

Connect with us 7-days a week from 8am – 10pm EST. Follow us for TD news & info. Our disclaimer: https://www.td.com/ca/en/about-td/customer-care/social-media-disclaimer

1,100+ branches across Canada https://www.td.com/us/en/personal-banking Joined 2010-03-31 Date of Analysis: Dec 16, 2025

128,288

Followers

10,494

Following

107,547

Tweets

0.8

Avg Engagement

887

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @TD_Canada's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2010-03-31
  • Verification:Yes
  • Location:1,100+ branches across Canada

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:0.7
  • Avg Retweets per Tweet:0.1
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

The account maintains a steady level of engagement with an average of 51 likes and 10 retweets per tweet. It uses a mix of promotional, informational, and event-based content to maintain interaction.

0.7

Avg Likes/Tweet

0.1

Avg Retweets/Tweet

2,162

Total Likes

416

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

0

Median Retweets

0

75th Percentile

146

Top Tweet

0.01

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

2.8%

Original

96.8%

Replies

0.2%

Retweets

0.3%

Quotes

0.0%

Threads

0.6%

With Media

8.1%

With Links

3.6%

With #Tags

97.2%

With @Mentions

5.4%

With Emojis

226

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

34.96

Reply/Original Ratio

1.8

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

81.4%

Weekday Posts

18.6%

Weekend Posts

Top Hashtags

#tdreadycommitment (29) #tdproud (19) #tdthanksyou (14) #foreverproud (5) #tdtreedays (3) #1 (2) #internationalwomensday (2) #tdsponsor (2) #youarealegend (2) #legendary (2)

Most Mentioned

@td (42) @td_canada_fail (11) @mrcampincdn (11) @xuctol (8) @edmondyoong (7) @park_people (6) @thewalrus (6) @zapata_36 (6) @bluejays (5) @elevationmtg (5)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 90 (3%)
Replies 3,146 (97%)
Retweets 5 (0%)
Quote Tweets 9 (0%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 5 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience is likely individuals interested in financial services, investment advice, and TD brand engagement. They are also interested in sports events, particularly baseball, as seen in the content shared.

Average

Audience Quality

23.7%

Suspicion Index

30.5%

Low-Quality %

31

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

42.5%

Empty Bio

27.6%

<10 Tweets

11.0%

Mass Following (>2K)

0.0%

New (<90 days)

46.8%

Low Ratio (<0.1)

0.0%

New (<180 days)

80.6%

No URL

18.5%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

47,834,362

Total Potential Reach

31

Median Follower Reach

158

75th Percentile Reach

6.1%

>1K followers

0.8%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

50.9%

Creators

25,447 accounts

21.6%

Consumers

10,776 accounts

27.6%

Dormant

13,777 accounts

375

Verified Followers

0.75% of total

9.1%

Professional Bios

founder, dev, analyst, etc.

0.11

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Toronto, Ontario (3,435) Canada (2,082) Toronto (931) Ontario, Canada (807) Vancouver, British Columbia (632) Ottawa, Ontario (456) Calgary, Alberta (406) Montréal, Québec (386) Toronto, Canada (369) Edmonton, Alberta (330)

545

Verified Followers

0.54% of total

12,978

Protected Accounts

12.85% of total

9 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,101,504 Wrestler Wrestling, Motivation, Self-promotion
@Ripple 2,629,737 Finance finance, technology, global payments
@MigunaMiguna 2,406,246 Lawyer Integrity, Fearlessness, Revolution
@6BillionPeople 2,033,112 - -
@zlj517 1,984,249 Spokesman Geopolitics, Diplomacy, Communication
@WeeklyChris 1,277,594 Influencer Music, Fashion, Travel
@FrankieJGrande 1,007,793 Influencer hosting, gaming, entertainment
@ZachBoychuk 828,620 Hockey Player Hockey, Meme/NFT Trading, Ethereum
@ZakaWaqar 805,710 Influencer Crypto, Community, Followers
@CBC 721,086 Media Canada, Art, Television

Top Keywords in Follower Bios

love (3,326) life (2,790) canada (1,972) business (1,846) lover (1,654) proud (1,609) music (1,576) canadian (1,463) mom (1,405) world (1,357)

Top Hashtags in Follower Bios

#1 (116) #canada (108) #wethenorth (100) #toronto (100) #bitcoin (95) #yeg (86) #marketing (82) #fintech (69) #realestate (61) #socialmedia (61)

58,355

Followers With Bio

42,642

Followers Without Bio

57.78%

% With Bio

42.22%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

440

Combined Engagement

385

Total Likes

55

Total Retweets

88

Avg per Tweet

Key Metrics for Viral Tweets

20%

With Media

40%

With Hashtags

40%

With @Mentions

100%

With Links

Topical Analysis:

Financial Services Customer Engagement Sports Events Brand Promotion Financial Planning Community Involvement
TD (Canada)
@TD_Canada

A TD Wealth advisor can help you uncover your financial goals and then create a plan to help make them happen. Watch real stories from TD clients in the thread below. https://t.co/f2blGUd2u5 https://t.co/FSjn2OuHMg

2022-09-07
Retweets: 11 Likes: 135 Engagement: 146
TD (Canada)
@TD_Canada

And we're back! ⚾ Check out photos from last night's @BlueJays #HomeOpener presented by @TD_Canada. We'll be rooting for the team all-season long. #LetsGoBlueJays https://t.co/8dnzOBDVg2

2023-04-12
Retweets: 11 Likes: 107 Engagement: 118
TD (Canada)
@TD_Canada

"It's only when we acknowledge our feelings that we can start to unravel those core beliefs that may be holding us back," Shawnnette Fraser, AVP, Business Segments, TD Wealth Advice on how she confronts imposter syndrome as a Black woman in leadership. https://t.co/KN38t6l2C2 htt

2023-02-17
Retweets: 18 Likes: 58 Engagement: 76
TD (Canada)
@TD_Canada

Today, we join the nation in mourning Her Majesty Queen Elizabeth II. In her 70 years of service, Her Majesty leaves behind a legacy that will long be remembered. TD is inviting all colleagues to take a moment of silence to remember her during her state funeral in London. https:/

2022-09-19
Retweets: 10 Likes: 50 Engagement: 60
TD (Canada)
@TD_Canada

We were ranked the #1 brand in Canada! 🎉   We're honoured to be recognized by @BrandFinance among other top brands across the country. A huge thanks to our customers, colleagues and communities who made this possible! 💚 https://t.co/Ltuq7pDrbG

2023-03-30
Retweets: 5 Likes: 35 Engagement: 40

Key Insights & Takeaways

The account emphasizes financial planning and client success stories, which helps build trust and credibility. It leverages sports events and community engagement to strengthen brand loyalty and visibility. The use of customer testimonials and real-life examples highlights the personal and professional benefits of TD services.

Strengths

  • + Established follower base of 128,288
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @TD_Canada reveals an growing Twitter presence with 128,288 followers. The account demonstrates a conversation-first approach, averaging 0.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025