United Way
We fight for the health 🍎, education 📚 and financial stability 💰 of every person in every community. #LiveUnited
211,791
Followers
1,215
Following
18,658
Tweets
70.9
Avg Engagement
1,327
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @UnitedWay's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-09-29
- Verification:No
- Location:1,200 communities worldwide
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:10.9
- Avg Retweets per Tweet:59.9
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsUnitedWay's tweets receive an average of 963 likes and 210 retweets, indicating a moderate level of engagement. Their content often includes calls to action and links to resources, which may contribute to higher interaction rates.
10.9
Avg Likes/Tweet
59.9
Avg Retweets/Tweet
35,466
Total Likes
194,804
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
1
Median Retweets
14
75th Percentile
165,592
Top Tweet
0.33
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
29.6%
Original
55.5%
Replies
5.5%
Retweets
9.4%
Quotes
0.0%
Threads
0.2%
With Media
43.4%
With Links
54.4%
With #Tags
74.8%
With @Mentions
47.9%
With Emojis
156
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.88
Reply/Original Ratio
1.69
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
80.6%
Weekday Posts
19.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 180 retweets (6% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience primarily consists of individuals and communities interested in social justice, education, and health equity. They are likely engaged with content that promotes awareness and action on these issues.
Average
Audience Quality
30.1%
Suspicion Index
34.6%
Low-Quality %
10
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
34.7%
Empty Bio
47.6%
<10 Tweets
10.5%
Mass Following (>2K)
0.0%
New (<90 days)
60.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
80.2%
No URL
34.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
93,782,936
Total Potential Reach
10
Median Follower Reach
97
75th Percentile Reach
6.2%
>1K followers
0.9%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
33.3%
Creators
16,658 accounts
19.1%
Consumers
9,566 accounts
47.6%
Dormant
23,776 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
422
Verified Followers
0.42% of total
4,456
Protected Accounts
4.41% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,099,771 | Wrestler | Wrestling, Motivation, Self-promotion |
| @Starbucks | 11,050,342 | Barista | Coffee, Friday, Café |
| @PostMalone | 7,011,883 | Musician | Music, Tattoos, Beer |
| @DangeRussWilson | 5,590,727 | Athlete | Faith, Love, Jesus |
| @WomensHealthMag | 4,597,210 | Healthcare | Wellness, Health, Strong |
| @DrOz | 3,866,899 | Cardiologist | Health, Wellness, Nutrition |
| @TheTimMcGraw | 3,055,382 | Musician | Music, Country, Ultimate Edition |
| @BET | 2,772,859 | Entertainment | TV shows, entertainment, music |
| @Titans | 1,034,880 | Sports Team | Football, Community, Titans |
| @SarahBrownUK | 988,543 | Advocate | Education, Global Crisis, Podcast |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
49,693
Followers With Bio
51,271
Followers Without Bio
49.22%
% With Bio
50.78%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed189,923
Combined Engagement
7,088
Total Likes
182,835
Total Retweets
37,985
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
80%
With @Mentions
0%
With Links
Topical Analysis:
RT @rihanna: Count 👏🏿 Every 👏🏿 Vote 👏🏿 We’ll 👏🏿 Wait .
RT @Jack_Septic_Eye: We're live with #HopeFromHome raising money in the fight against COVID 19! Please join and give as much as you can
#WomensHistoryMonth - In 1872, Susan B Anthony, a loyal supporter of gender and racial equality, was arrested for trying to cast a vote. She later presented the 19th Amendment to US Congress, ratified in 1920, finally allowing women to vote, aka the Susan B. Anthony Amendment. ht
RT @nytimes: Anna May Wong, a Hollywood film star who had a trailblazing career, will be the first Asian American featured on U.S. currency…
RT @neilhimself: This is for anyone who wonders what I'm doing while locked down in New Zealand. There are so many health workers and medi…
Key Insights & Takeaways
Their content often highlights historical figures and events, which can foster a sense of community and shared purpose. They use hashtags like #WomensHistoryMonth and #BlackHistoryMonth to align with broader social movements and increase visibility. They emphasize local resources and support through calls to action, such as the 211 helpline.
Strengths
- + Established follower base of 211,791
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @UnitedWay reveals an growing Twitter presence with 211,791 followers. The account demonstrates a conversation-first approach, averaging 70.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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