Mountain Dew®
We’re not a soda, we’re Mtn Dew.
777,054
Followers
33,972
Following
63,218
Tweets
60.9
Avg Engagement
1,874
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MountainDew's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-12-22
- Verification:Yes
- Location:DEW HQ
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:55.0
- Avg Retweets per Tweet:5.9
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account consistently receives a high number of likes and retweets, indicating strong audience interaction. It uses trending topics and product launches to boost engagement.
55.0
Avg Likes/Tweet
5.9
Avg Retweets/Tweet
178,710
Total Likes
19,116
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
6
75th Percentile
14,174
Top Tweet
0.08
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
8.4%
Original
90.5%
Replies
0.2%
Retweets
0.9%
Quotes
0.0%
Threads
0.2%
With Media
23.0%
With Links
2.0%
With #Tags
91.4%
With @Mentions
15.1%
With Emojis
79
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
10.73
Reply/Original Ratio
6.0
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
94.7%
Weekday Posts
5.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 5 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is primarily interested in soda products and new flavor releases. They are likely young adults and teenagers who enjoy social media engagement.
Average
Audience Quality
26.9%
Suspicion Index
28.5%
Low-Quality %
20
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
38.6%
Empty Bio
28.5%
<10 Tweets
10.9%
Mass Following (>2K)
0.0%
New (<90 days)
64.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
84.6%
No URL
18.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
32,507,290
Total Potential Reach
20
Median Follower Reach
93
75th Percentile Reach
3.0%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
47.2%
Creators
23,623 accounts
24.2%
Consumers
12,118 accounts
28.5%
Dormant
14,259 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,119
Verified Followers
1.12% of total
9,071
Protected Accounts
9.07% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @danawhite | 6,192,873 | MMA Promoter | UFC, Vegas, ESPN |
| @adidas | 4,364,883 | Athleticwear | Sport, Change, Power |
| @NBA2K | 3,735,109 | Gaming | Basketball, Gaming, Entertainment |
| @jugsjugsjugs | 2,996,794 | Music Manager | Music, Contact, Manager |
| @tacobell | 1,998,513 | Fast Food | food, support, customer service |
| @RickeySmiley | 1,940,044 | Comedian | Comedy, Entertainment, Booking |
| @SHGames | 1,408,378 | Game Developers | Call of Duty, Game Makers, Lifestyle |
| @CODLeague | 1,316,695 | Esports | Gaming, eSports, Competition |
| @iFireMonkey | 1,273,267 | - | - |
| @NYXCosmetics | 1,242,661 | Makeup Artist | Makeup, Artistry, Cruelty-free |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
63,418
Followers With Bio
36,582
Followers Without Bio
63.42%
% With Bio
36.58%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed29,576
Combined Engagement
26,856
Total Likes
2,720
Total Retweets
5,915
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
0%
With @Mentions
20%
With Links
Topical Analysis:
flavors
You can stop asking. Mtn Dew Pitch Black is coming back. Celebrate accordingly.
New flavor* who dis? *now available nationwide https://t.co/yoeVrapjAD
like if you’ve ever drank a Mtn Dew
Mtn Dew Pitch Black tastes like your parents getting back together
Key Insights & Takeaways
The account focuses heavily on product launches and flavor announcements. It uses humor and catchy phrases to engage its audience. It leverages its brand identity to build a loyal following.
Strengths
- + Established follower base of 777,054
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MountainDew reveals an growing Twitter presence with 777,054 followers. The account demonstrates a conversation-first approach, averaging 60.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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