Equinox
#ItsNotFitnessItsLife
101,905
Followers
14,845
Following
23,134
Tweets
9.0
Avg Engagement
1,039
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Equinox's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-03-02
- Verification:No
- Location:New York, NY
Data Summary
- Tweets Analyzed:3,201
- Avg Likes per Tweet:7.6
- Avg Retweets per Tweet:1.4
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,201 tweetsEquinox's tweets receive moderate engagement, with an average of 793 likes and 71 retweets per post. The account actively interacts with followers and responds to messages.
7.6
Avg Likes/Tweet
1.4
Avg Retweets/Tweet
24,432
Total Likes
4,350
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
8
75th Percentile
4,128
Top Tweet
0.09
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
34.2%
Original
56.6%
Replies
4.4%
Retweets
4.8%
Quotes
0.0%
Threads
0.4%
With Media
37.0%
With Links
43.3%
With #Tags
72.4%
With @Mentions
12.5%
With Emojis
116
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.66
Reply/Original Ratio
1.11
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
86.6%
Weekday Posts
13.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,201 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 140 retweets (4% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,201 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience primarily consists of fitness enthusiasts and lifestyle followers interested in health, fashion, and brand partnerships. They are likely engaged with both fitness and fashion content.
Average
Audience Quality
21.8%
Suspicion Index
24.1%
Low-Quality %
55
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
32.6%
Empty Bio
23.4%
<10 Tweets
15.7%
Mass Following (>2K)
0.0%
New (<90 days)
42.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
73.4%
No URL
15.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
38,222,189
Total Potential Reach
55
Median Follower Reach
262
75th Percentile Reach
9.3%
>1K followers
1.7%
>10K followers
0.6%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
55.9%
Creators
5,591 accounts
20.7%
Consumers
2,067 accounts
23.4%
Dormant
2,342 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
285
Verified Followers
2.85% of total
1,593
Protected Accounts
15.93% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,104 | Wrestler | Wrestling, Motivation, Self-promotion |
| @DrOz | 3,851,483 | Cardiologist | Health, Wellness, Nutrition |
| @cmrondon | 2,915,578 | Journalist | journalism, radio, television |
| @WhatsTrending | 888,453 | News Outlet | DAILY, SOCIAL, NEWS |
| @yashar | 708,613 | Journalist | Politics, News, Culture |
| @TitusONeilWWE | 618,580 | Wrestler | WWE, Fatherhood, Entertainment |
| @DaveVescio | 538,529 | Actor | Movies, Art, Transformation |
| @TheDemCoalition | 522,355 | Political Activist | #TheResistance, #ImpeachmentTaskForce, Dems |
| @WayneDupreeShow | 500,194 | - | - |
| @KristySwansonXO | 500,023 | Actress | God, Proud Mama, Happy Wife |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,737
Followers With Bio
3,263
Followers Without Bio
67.37%
% With Bio
32.63%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,201 analyzed6,575
Combined Engagement
6,169
Total Likes
406
Total Retweets
1,315
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
40%
With @Mentions
80%
With Links
Topical Analysis:
@AmandaRomeWest @TheJoeySwoll Hi Amanda, This is against our club rules. If you can kindly DM this post to us, we can reach out to this member and ask them to delete this post.
Off-White™ c/o Equinox ❌ "scrubs sweatsuit" BID NOW → 🏥 https://t.co/pnM4gVP9Vo [ #OffWhite x #Equinox ] https://t.co/3olUniK218
https://t.co/TDYcT0kG4L
To celebrate #WomensHistoryMonth, we talked to trailblazing female musicians in our community about what this month means to them. First up, singer-songwriter @findingfletcher, who shared her favorite iconic female artists, workout playlist, and more. https://t.co/qO3MS2G27N ht
It’s not you, it’s January. #ItsNotFitnessItsLife https://t.co/Bg6lBnSUR2
Key Insights & Takeaways
The account frequently collaborates with influencers and brands, highlighting partnerships like Off-White™. Content often includes calls to action, such as bidding on items or reaching out to members. There is a focus on maintaining brand guidelines and community standards through direct interactions.
Strengths
- + Established follower base of 101,905
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Equinox reveals an growing Twitter presence with 101,905 followers. The account demonstrates a conversation-first approach, averaging 9.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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