ESET
For over 30 years we‘ve helped watch over your progress, protecting it with our digital security solutions. Ours is the story of Progress. Protected.
295,484
Followers
3,440
Following
17,174
Tweets
282.7
Avg Engagement
1,630
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @ESET's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-06-30
- Verification:No
- Location:Bratislava, Slovakia
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:263.2
- Avg Retweets per Tweet:19.5
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsESET's tweets typically receive an average of 5,000 likes and 294 retweets, indicating a moderate level of engagement. Their content often sparks discussions around cybersecurity and digital safety, especially when tied to real-world examples.
263.2
Avg Likes/Tweet
19.5
Avg Retweets/Tweet
855,474
Total Likes
63,292
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
5
Median Likes
3
Median Retweets
47
75th Percentile
9,412
Top Tweet
0.96
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
67.8%
Original
19.6%
Replies
11.0%
Retweets
1.6%
Quotes
0.0%
Threads
0.2%
With Media
61.4%
With Links
67.1%
With #Tags
52.9%
With @Mentions
36.8%
With Emojis
211
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.29
Reply/Original Ratio
0.14
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
95.1%
Weekday Posts
4.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 359 retweets (11% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersESET's audience includes individuals and organizations interested in cybersecurity, with a particular emphasis on families and children. They also engage with sports teams and fans, such as Borussia Dortmund, to expand their reach.
Average
Audience Quality
27.7%
Suspicion Index
31.6%
Low-Quality %
21
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
43.6%
Empty Bio
30.5%
<10 Tweets
15.0%
Mass Following (>2K)
0.0%
New (<90 days)
58.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
79.4%
No URL
19.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
31,920,005
Total Potential Reach
21
Median Follower Reach
135
75th Percentile Reach
5.5%
>1K followers
0.7%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
48.3%
Creators
24,151 accounts
21.2%
Consumers
10,619 accounts
30.5%
Dormant
15,230 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
353
Verified Followers
0.35% of total
10,768
Protected Accounts
10.77% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @BlackYellow | 2,142,344 | Sports Team | Football, Soccer, App |
| @soledadobrien | 1,318,168 | Journalist | working, mom, journalist |
| @CybersmileHQ | 1,156,869 | Nonprofit | kindness, equality, inclusion |
| @rogerhamilton | 928,655 | Entrepreneur | education, entrepreneurship, futurism |
| @ProfIsaPantami | 793,230 | - | - |
| @larrykim | 728,976 | Entrepreneur | Startups, AdWords, Chatbots |
| @ARTEM_KLYUSHIN | 720,075 | Politician | Russian politics, diplomacy, international relations |
| @Evebazaiba | 639,575 | Politician | Politique, Droits Humains, Avocat |
| @DennisKoutoudis | 543,159 | - | - |
| @Zoosk | 515,666 | Dating App | dating, matchmaking, singles |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
51,186
Followers With Bio
48,814
Followers Without Bio
51.19%
% With Bio
48.81%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed32,684
Combined Engagement
21,835
Total Likes
10,849
Total Retweets
6,537
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
40%
With @Mentions
60%
With Links
Topical Analysis:
RT @Overkill_PCs: This is a HUGE PC Giveaway! Thanks to @ESET 💪 Enter here https://t.co/qYIGhUkoCP https://t.co/XJ6I0ejhya
How has the digital world impacted the lives of three generations of #BVB goalkeepers? As #cybersecurity partner of @Borussia_BVB09, ESET helps you explore the world of #football, social media and online security. ⚽ 👉 See the full documentary at https://t.co/3ednOUsqDs. 😉 https:
Did you know that 1/3 of internet users are children? Take a moment to go through some of the cybersecurity basics with your kids. 👪 If you’re not sure where to start, ESET’s #SaferKidsOnline has a wealth of resources aimed at keeping kids safe: 👇 https://t.co/pUmFXM9G0Y https:/
From evergreen #phishing campaigns to schemes preying on people’s sympathy, this #SocialMediaDay we look at common ways scammers try to dupe users out of their money and personal data. #cybersecurity #safertechnology
As a CNA, ESET can better fulfill its leadership role in innovating security technologies, product research & development and promoting high security standards in the global IT ecosystem. #cybersecurity #safertechnology
Key Insights & Takeaways
ESET frequently ties cybersecurity to real-world scenarios, such as sports and family life, to make the topic more relatable. They emphasize the importance of educating children about online safety, highlighting the growing digital footprint of younger users. Their content often addresses current issues like phishing and social media scams, showing a focus on practical, relevant cybersecurity advice.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 295,484
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @ESET reveals an well-established Twitter presence with 295,484 followers. The account demonstrates a content-creator strategy, averaging 282.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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